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Google Businesses The Internet

Is Google Breaking Their Own Rules? 552

flood6 writes "Threadwatch is carrying a story about Google getting caught doing things they ban other websites for. Here is a page as viewed by the public and the same page as viewed by a search engine (their cache)." Note that the titles in the cache are employing classic keyword stuffing, presumably to improve rankings.
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Is Google Breaking Their Own Rules?

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  • So what? (Score:5, Insightful)

    by garcia ( 6573 ) * on Tuesday March 08, 2005 @01:40PM (#11878678)
    For now, the implications are simple - If Google can do this on it's own pages, why can ordinary webmasters not? Google's keyword stuffed, cloaked title would be hard to describe as anything other than an SEO tactic not so much frowned upon, but full on hated by the Search giant itself.

    Why? Because it's their site and they are in no need to follow their own rules. They aren't going to ban themselves but they will ban you. If you want to be listed on *the* search engine then follow their rules. If you don't care if anyone finds you then you can modify your page during crawler indexing and other sites can pick you up.
    • No, wait (Score:3, Funny)

      Congress is the only one around here who gets to pass laws in the hypocritical fashion, e.g. labor laws.
      You're not trying to imply Google is leveraging itself into the government, are you? That's ++L++R territory!
      • Re:No, wait (Score:5, Insightful)

        by poptix_work ( 79063 ) * on Tuesday March 08, 2005 @02:00PM (#11878956) Homepage
        They're stuffing results for the internal search here:

        All I see is people talking about how "dumb" they were to use such "obvious" cloaking techniques. Hello people, they were teaching their own search that is to be used on the adwords site. You don't tune your own internal search pages to help people find what they're looking for?

        Sounds like a lot of people upset over nothing.
        • Re:No, wait (Score:5, Funny)

          by Xzzy ( 111297 ) <> on Tuesday March 08, 2005 @02:21PM (#11879240) Homepage
          Sounds like a lot of people upset over nothing.

          Welcome to the internet!
        • Agreed. (Score:5, Interesting)

          by Mr Z ( 6791 ) on Tuesday March 08, 2005 @03:06PM (#11879759) Homepage Journal

          Yup. Looks to me like they're using the technique internally to file things orderly, since they're generating content that directly populates the database. The nice, handy newline between the keywords and the actual title in the HTML source also makes it trivial for scripts to strip it out later. If they were trying to hide something, they'd teach their cacher to delete the "secret" keywords.

          In contrast, for ad hoc "discovered" content, such as what a web spider crawling the rest of the web might find, such practices are hardly benign. Google can trust its own vision of how it wants its database to look, but not the intentions Mr. XXX HardCore Anal Sluts, or the guy that has Ad0be Ph0t0sh0p for 75% off, or worse yet, the guy who wants to "verify your account-holder information"...

    • Re:So what? (Score:5, Insightful)

      by Ubergrendle ( 531719 ) on Tuesday March 08, 2005 @01:44PM (#11878725) Journal
      Remember the golden rule: He who has the gold, makes the rules.
    • Re:So what? (Score:5, Insightful)

      by pbranes ( 565105 ) on Tuesday March 08, 2005 @01:44PM (#11878726)
      Absolutely. People tend to forget that google is a corporation. They can do whatever they want with their search engine. Their goal in life is to keep you looking at their pages and using their> search engine so that they can show you more ads! Its all about money. Google is not making a search engine out of the goodness of their heart.
      • Re:So what? (Score:5, Insightful)

        by ergo98 ( 9391 ) on Tuesday March 08, 2005 @01:51PM (#11878835) Homepage Journal
        Absolutely. People tend to forget that google is a corporation. They can do whatever they want with their search engine...Google is not making a search engine out of the goodness of their heart.

        Right. Other people tend to forget that Google is not immune from oversight and criticism because they are a private corporation, and it is fully justified to call them on their activities if and when they pursue questionable avenues. No one, at least to my knowledge, is calling for government intervention, but are merely spreading the word of potentially hypocritical activities. As a user of search engines I want to hear this public criticism as it may eventually make me switch to whatever the new search engine is.

        As a sidenote, I find it remarkable how defensive the general Slashdot community is about Google. Let's try your post in a slightly different light and see what you think about it.

        Absolutely. People tend to forget that Microsoft is a corporation. They can do whatever they want with their software. Their goal in life is to keep you buying their goods and using their software so that they can lock you in and sell you more! Its all about money. Google is not making software out of the goodness of their heart.
        • Re:So what? (Score:5, Interesting)

          by deadlinegrunt ( 520160 ) on Tuesday March 08, 2005 @02:08PM (#11879077) Homepage Journal
          " Absolutely. People tend to forget that Microsoft is a corporation. They can do whatever they want with their software. Their goal in life is to keep you buying their goods and using their software so that they can lock you in and sell you more! Its all about money. Google is not making software out of the goodness of their heart."

          I hear your point but I would have used Sun instead of Microsoft. Since Microsoft has been convicted of abusing its monopoly power, they can't do whatever they want - hence the conviction.
        • by Faust7 ( 314817 ) on Tuesday March 08, 2005 @02:26PM (#11879299) Homepage
          "Well, Microsoft has been identified as a monopolist, so they have to play by a different set of rules."

          I see people trot out this line every single time someone suggests that Microsoft be allowed something resembling the rights of other corporations. It's a broad, sweeping statement which essentially says that since Microsoft was designated a monopolist, the government can arbitrarily restrict their practices as they see fit, with barely adequate explanations.

          It's also completely irrational. Yes, Microsoft was identified as a monopolist. The result? They've had to change some of their practices and submit themselves to an increased level of oversight from various government institutions. It does not mean that they have given up all normal, reasonable corporate rights that are in the possession of every other company. The vitriolic hatred for Microsoft on Slashdot makes some people think that any restriction on Microsoft is a good one - that they should be hampered in the course of normal business as much as possible, and screw any idea of fairness. Some might say that this was only justice, since Microsoft presumably didn't allow fairness to competitors and that's why they were convicted. Well, it may fit your personal sense of justice, but legally it's not. The legal system has already meted out its brand of justice, which, materially, is the only one that matters. And the legal system didn't say that Microsoft must be obstructed in business whenever possible, at every turn. They still retain the right to play by established legal rules - and, being a paranoid, highly successful company, they're going to exploit those wherever they can. You might not like it, but it's their right.
        • Re:So what? (Score:5, Insightful)

          by garcia ( 6573 ) * on Tuesday March 08, 2005 @02:38PM (#11879456)
          Absolutely. People tend to forget that Microsoft is a corporation. They can do whatever they want with their software. Their goal in life is to keep you buying their goods and using their software so that they can lock you in and sell you more! Its all about money. Google is not making software out of the goodness of their heart.

          Honestly, if I were using Microsoft's search engine to search for information contained on Microsoft's own site I would certainly hope that they made the most relevant results show first.

          We aren't talking about Google and Microsoft dominating the world. We are talking about Google forcing high rankings on their own content on their own search engine.
    • Re:So what? (Score:5, Insightful)

      by gowen ( 141411 ) <> on Tuesday March 08, 2005 @01:45PM (#11878744) Homepage Journal
      If Google can do this on it's own pages, why can ordinary webmasters not?
      Quite. In fact, other webmasters can do it, as much as they like. Google aren't the web police... you won't be arrested or have your DNS removed. You won't rank highly on Google, but that reward is in Google's gift... and you have no right to dictate what they do.
      • Re:So what? (Score:3, Insightful)

        by plehmuffin ( 846742 )
        You won't rank highly on Google, but that reward is in Google's gift... and you have no right to dictate what they do.

        The validity of this is dependant upon whether Google is a monopoly or not.

        If Google is considered to have a monopoly on web searching, then this kind of behaviour could be considered in violation of anti-trust principles, since they are essentially bundling a new product (their own content) with their monopoly product (their search service), forcing users of the monopoly product to use

    • Re:So what? (Score:3, Insightful)

      by kebes ( 861706 )
      You are correct: it is within their legal right to do so. It might even make business sense to do this.

      However, Google has a corporate motto that goes something like "don't be evil"...

      It certainly seems sneaky and even rude to use a tactic that you condemn others for using. Thus, from a moral standpoint (or a PR-standpoint if you prefer), I don't think Google should give preference to their own pages in their search engine. They should let their search algorithm treat their own pages normally.
      • Re:So what? (Score:3, Insightful)

        by drinkypoo ( 153816 )
        That doesn't even make any sense. Does it make sense for google not to find google pages first? That makes google a pretty crappy interface to itself. If you don't want google hits, you can always add and avoid them entirely.
      • Re:So what? (Score:5, Insightful)

        by ciroknight ( 601098 ) on Tuesday March 08, 2005 @01:57PM (#11878925)
        The reason this doesn't work is because Google can't "pay themselves" to use AdWords to pimp...AdWords. Besides, they own the company and make the rules. And maybe they should follow their own rules, but they most certainly don't have to. Besides, they don't block out competitor's results, they simply bring theirs to the top (Think: on-site searching, THEN offsite).

        I don't see Google in the wrong here.
      • Re:So what? (Score:5, Interesting)

        by Dr. Zed ( 222961 ) on Tuesday March 08, 2005 @02:20PM (#11879235)
        I don't think Google should give preference to their own pages in their search engine.

        The page was a google cache page. Have you ever been served a google cache page as part of a Google search? I am fairly certain I haven't so I don't believe that this page would be a 'preference' in their search engine.

        Second, does anyone have ANY evidence that this page only has the keywords in the title BECAUSE it is cached. This could very easily be what the page WAS when it was cached, and someone changed the title at some point.

        The whole article sounds like FUD to me.

        By the way, to quickly get to a Google cache, try this bookmarklet:
        ::Google Cache for this page
        javascript:document.location.href= '' +document.location.href.replace(/http:\/\//,'')

    • Re:So what? (Score:4, Interesting)

      by gl4ss ( 559668 ) on Tuesday March 08, 2005 @01:46PM (#11878755) Homepage Journal
      because they pretend like they're a NICE corporation that wouldn't do that sort of thing?

      that being said, there's a lot more fishier things google does without giving any explanation at all(with googleads etc..).

      basically they got the same stance as everyone else who's big enough: "we can do whatever we fucking want including not giving you your money and you can't do shit about it, read the fine print that says 'all your base are belong to us'."

    • Because it's their site and they are in no need to follow their own rules.

      Where does an 800lb gorilla sit?

      a) Anywhere he damn well wants.
      b) Somewhere clear of other smaller animals

      You appear to subscribe to the first train of thought.

      Reading Gulliver's Travels might give you some pause.
      In short, Gulliver arrived in the land of Lilliputia to find that all the inhabitants were mere inches tall. He was the 800lb gorilla.

      Until one day he lay down to sleep and woke to find himself tied to the ground and i
    • by Anonymous Coward

      I see folk getting their panties in a twist shouting "mountain!" while pointing at a mole hill.
    • Re:So what? (Score:4, Insightful)

      by Dashing Leech ( 688077 ) on Tuesday March 08, 2005 @01:56PM (#11878909)
      "Why? Because it's their site and they are in no need to follow their own rules."

      No, because of the public relations and potential litigation. The public relations are bad because the public has a low tolerance for hypocricy. Google's main asset is the user-base. If they public turns against them it could do major damage.

      IANAL, but just because it is their site doesn't give them free reign to do anything they want. Since they have such a large market share of the search services there may, perhaps, be anti-competitive laws that come into play for taking advantage of their market share to artificially promote their own services above those of competition, as was the case with Microsoft and a few other similar cases we've seen lately (e.g., VoIP blocking). These might not be the case exactly here, but it is inching closer.

    • Re:So what? (Score:3, Insightful)

      by Saeger ( 456549 )
      I just love all you corporate suckups defending the beloved Google's double standard.

      If "Don't be evil" means anything, it also means "Don't be a fucking hypocrite"!

      Either everyone, or no one, should be able to pollute their title tag with crap like:

      if (eregi($_SERVER['HTTP_USER_AGENT'], "GoogleBot"))
      $titleprefix = "foo, widgets, foobar, fubar, competitor - ";
    • by ajs ( 35943 ) <ajs@ajs.cRABBITom minus herbivore> on Tuesday March 08, 2005 @02:42PM (#11879505) Homepage Journal
      More to the point: ignorning the fact that this is google sending keywords to google; ignoring the fact that this their site and they can do whatever they want; ignoring the fact that people are using words like "evil" to describe something that affects exactly no one; ...

      The key point here is relevancy. The keywords are relevant and accurate. You might say that this breaks Google's style guidelines, and that's a good reason for them to bug-fix it. But, I fail to see how this is some great transgression on Google's part. This is USEFUL INFORMATION that they are putting in the title. Ugly, sure. I hate when eBay does the same thing. It's still not keyword spam, and it's still not cloaking. Cloaking is when you pretend to the search engine that you're a different kind of site so that you get ranked in with that kind of site. It's not putting keywords in ugly user-visible places when they are relevant.

      Please return to your useless ranting about Microsoft or something.
  • Or it could just be lousy technical writing and lousy editing. Sure, the word is repetitive, but never attribute to malice that which can adequately be explained by stupidity.
  • Probably, yes. (Score:2, Insightful)

    by gowen ( 141411 )
    But, you, they're allowed to. They're their own rules. They can make rules, and change rules, and ignore rules as they see fit.

    Don't like it? Find another search engine (no longer as hard or as painful as it used to be).
  • by farquharsoncraig ( 711336 ) <jfindlay@gmai[ ]om ['l.c' in gap]> on Tuesday March 08, 2005 @01:42PM (#11878710) Journal
    insightful interesting insightful interesting insightful interesting.
  • for fun... (Score:4, Insightful)

    by zxnos ( 813588 ) <> on Tuesday March 08, 2005 @01:43PM (#11878718)
    just for fun, insert 'Microsoft' in this discussion everytime someone writes 'Google' and see if you feel the same way.
    • [sound of crickets]

      This is Slashdot.

      Microsoft: EVIL
      Apple: GOOD
      Google: "We are not worthy! We are not worthy!"
    • by Anonymous Coward on Tuesday March 08, 2005 @01:54PM (#11878882)
      Google's business model DOES NOT rely on trapping users and forcing - practically blackmailing - it's victims to make exorbant payments for upgrades, Google DOES NOT have a death grip monopoly on the consumer Search Engine market, and the page in question does not further any political, social, business, economic, or other goals.

      Is it shifty and underhanded? Indeed, but Google has had a history of being a benign company, and as such do not deserve the same treatment as an actively malicious company.

      By the same logic which you have applied here, what would you be feeling if the names "Mother Teresa" and "Osama Bin Laden" were transposed?
  • They can... (Score:2, Insightful)

    by Kimos ( 859729 )
    Using their own site to promote themselves. Pretty sure that's ok. They ARE offering this service to the entire world for free. What would the internet be without Google?
    • pretty much the same thing, we'd have another company as the fanboy's favorite and that would be it (remember when altavista was the favorite?)

      maybe we'd have better search results too, and not just a bunch of links to SEO and spyware sites (but then again, maybe it would be worse, who knows)

    • Re:They can... (Score:3, Insightful)

      by northcat ( 827059 )
      It's not free. They display ads. They earn money, you know, they don't eat earthworms.
  • by Anonymous Coward
    If they write the software, they can automatically rank their own pages however they wish. It's not hard to check what site the page came from.
  • by Ars-Fartsica ( 166957 ) on Tuesday March 08, 2005 @01:44PM (#11878728)
    WikiSearch (or something like it). Long term we need an open peer-reviewed crawling and serving mechanism as bad as we need free OSs and browsers. How this is developed or funded I am not sure, maybe it will be the next breakthrough in P2P that obviates the need for the massive datacenter.

    Until there is a free and open search engine, you are beholden to whatever these firms wish to do.

  • by Anonymous Coward
    I want to get spam. As a citizen of the united states it is my right to receive spam. Who are you to deny this right of me? I hope George Washignton Bush will protect my right and fight the terrorists who want to stop spam getting to me.

    Telemarketers too.
  • by Todd Knarr ( 15451 ) on Tuesday March 08, 2005 @01:46PM (#11878763) Homepage

    The keywords Google added to their title are limited in number and relevant to the actual page. This is rather different from the practice of a lot of SEOs of stuffing with several dozens of keywords and stuffing keywords that have nothing to do with the content of the page itself. And I notice that a lot of the SEOs squawking about this issue are among the worst offenders for high-volume irrelevant-keyword stuffing. Something to think about.

    • The keywords Google added to their title are limited in number and relevant to the actual page.

      Isn't that the purpose of keywords? I've only looked at the pages casually, and I can't quite figure out what the complaint is, but if they've added some relevant keywords, what's the scandal?

    • by HaloZero ( 610207 ) <protodeka&gmail,com> on Tuesday March 08, 2005 @02:05PM (#11879033) Homepage
      Couldn't have said it better myself. I'm glad someone else did, I wasn't quite sure how to word it.

      Adding keywords like 'traffic monitor' and such to a page about traffic monitoring is very different than stuffing 'PARIS-HILTON-XXX-TAPE-FULL' into a page about home equity loans.

      Google doing this in-house also gives them tighter control over what is stuffed where. Of course, this could be used to ensure quality hits, or simply elevate pages THEY want to the tops of the ranks. Searchola anyone?

      Anyone else notice how there seems to be alternating instances of Google-scandal articles and Google-innovations every single day? Tomorrow we'll find out that they've made the internet obsolete, and in doing so, they've skewered a number of kittens on spikes. Oh the horror!
    • by jdreed1024 ( 443938 ) on Tuesday March 08, 2005 @02:15PM (#11879180)
      Or maybe, just maybe, this whole thing is much ado about nothing:
      bash-2.05b$ curl
      User-agent : *
      Disallow: /

      User-Agent: Googlebot
      Allow: /
      Allow: /support/
      Disallow: /*?

      In case it's not inherently obvious, that means no other search engines will even see the page. So that means that Google's results are being skewed by.... (wait for it) Google.
      • by Trepalium ( 109107 ) on Tuesday March 08, 2005 @04:35PM (#11880859)
        Yes, and what's stupider still is if they wanted to skew their results, they could just modify their own engine to do so, and no one would ever know. On the other hand, see that little box at the bottom that lets you search the support site... and the fact keywords in the googlebot cache version are all related to the page in question. There couldn't be any... connection... could there? Like making their search page more accuract for their customers?

        NO! This must be a conspiracy by Google to destroy all other search engines by polluting them, while boosting their own pages. There's no other possible explanation! *sigh*

  • by klubkid79 ( 792253 ) on Tuesday March 08, 2005 @01:47PM (#11878773) Homepage
    News at 11 ! Google is promoting themselves on their own website!
  • Hrmmm (Score:5, Informative)

    by brunes69 ( 86786 ) <slashdot.keirstead@org> on Tuesday March 08, 2005 @01:47PM (#11878776) Homepage
    Tools -> Chrange browser Identification -> Other -> Googlebot.

    Nope... no change here.

    Isn't it possible that the TITLE entry in the google cache database got corrupted for this page?

  • so.... (Score:5, Funny)

    by jotux ( 660112 ) on Tuesday March 08, 2005 @01:47PM (#11878778)
    ...this means when I search google.....for things related to google, google pages will make it higher in the search results?!?!

    I feel so betrayed!
  • Irony? (Score:2, Interesting)

    by oliana ( 181649 )
    Is it just irony that the example is on a "Adwords" page.

    Are there other examples out there?
  • by Evan Meakyl ( 762695 ) on Tuesday March 08, 2005 @01:49PM (#11878801)
    just in order to have high rankings on the other search engines...
  • What? (Score:5, Insightful)

    by hairykrishna ( 740240 ) on Tuesday March 08, 2005 @01:50PM (#11878816)
    Are they suggesting that google has to resort to keyword stuffing on cached pages to get a higher ranking on their own search engine? Is it me or is this unbelievably stupid? Surely, if they wanted too, they could just have their own pages rank top of whatever searchs they wanted- keywords or no keywords? Just some find of google flag in the ranking algorithm and they'd be done.
  • It's global (Score:3, Insightful)

    by mikkom ( 714956 ) on Tuesday March 08, 2005 @01:50PM (#11878823) Homepage
    It's also done globally [] as the article pointed out. Sneaky sneaky google.

    (This still isn't evil by googles definition because "Evil is what Sergey says is evil." [] and this tactic propably adds some additional millions of dollars to Sergeys pocket)
  • by TheGuano ( 851573 ) on Tuesday March 08, 2005 @01:50PM (#11878824)
    Google doesn't need to stuff keywords for their own site - they could make their own Adwords page the only thing you ever see if you search for "traffic estimator." And why should Google care about stuffing keywords for Yahoo or Microsoft's earch engines? They don't control what you do for other search engines, either (if Google knew that your site only keyword-stuffed for MSN and Yahoo crawlers, would they care? No, they'd probably high-five you for screwing with their competitors' relevancy). There's no hypocrtical behavior here.
  • by Juiblex ( 561985 ) on Tuesday March 08, 2005 @01:53PM (#11878866)
    Their next step is to put on bottom of front page, in font size 1, white foreground on white background:

    "britney spears
    brittany spears
    brittney spears
    britany spears
    britny spears
    briteny spears
    britteny spears
    briney spears
    brittny spears
    brintey spears
    britanny spears
    britiny spears
    britnet spears
    britiney spears
    britaney spears
    britnay spears
    brithney spears
    brtiney spears
    birtney spears
    brintney spears
    briteney spears
    bitney spears
    brinty spears
    brittaney spears
    brittnay spears
    britey spears
    brittiny spears
    brtney spears
    bretney spears
    britneys spears
    britne spears
    brytney spears
    breatney spears
    britiany spears
    britnney spears
    britnry spears
    breatny spears
    brittiney spears
    britty spears
    brotney spears
    brutney spears
    britteney spears
    briyney spears
    bittany spears
    bridney spears
    britainy spears
    britmey spears
    brietney spears
    brithny spears
    britni spears
    brittant spears
    bittney spears
    brithey spears
    brittiany spears
    btitney spears
    brietny spears
    brinety spears
    brintny spears
    britnie spears"

  • Ehh, wtf? (Score:2, Redundant)

    by miffo.swe ( 547642 )
    Is this some kind of witchhunt to try to paint google as evil? Much of this trashtalk started with MSN search relaunch wich makes me suspicious,

    Wake me up when there is something worth looking at, this is just silly.
    • Re:Ehh, wtf? (Score:3, Insightful)

      by bonch ( 38532 )
      Criticism of something is now a "witchhunt?"

      No, it's called objectively examining your beliefs in order to make sure they're valid. If they are, there's no problem.

      Unconditional praise all the time would be truly evil. Google controls a lot of the web.
  • by PsychicX ( 866028 ) on Tuesday March 08, 2005 @01:55PM (#11878896)
    Searching for "search engine" only brings up google in 5th place. They're certainly doing a shoddy job of being unfair.
  • by Rakishi ( 759894 ) on Tuesday March 08, 2005 @01:56PM (#11878903)
    If it was MS (if you use msn search or whatever their search engine is) made their products come out on top using such tactics then everyone would be trying to join the lynch mob. However if google does it its fine.

    What I do find interesting is that they needed the keywords, and didn't just raise their rank artificially. Does the google algorithm not have such a feature in it (or not have it easily accessible)? Potentially it does but google chose to not use it. In either case this is nicer than what I'd see other companies doing in such a case, since I doubt they'd bother with keywords on their own search engine.
  • huh? (Score:3, Insightful)

    by Shooter6947 ( 148693 ) <jbarnes007&c3po,barnesos,net> on Tuesday March 08, 2005 @01:56PM (#11878908) Homepage
    I don't get it. The two pages look the same to me.

    Is it the highlighting? They always do that for pages that you find in the cache.
  • Check out Yahoo's search results [] compared to Google's search results [].
    It's only their own results that they're messing with, which although sneaky is within their rights (though I thought they promised to index pages without bias, after all they don't filter out fascist or illegal pages).

    You'd think they had better ways to fiddle their own results than spoofing pages when they see their own bot.
    And since when do they keep caches of their own pages?
  • Are you joking? (Score:3, Insightful)

    by TorrentNinja ( 846388 ) on Tuesday March 08, 2005 @01:58PM (#11878934) Homepage
    I think this is actually handy. Google is simply altering the title "with the keywords you searched for". So that you can see the Google cache page in your title bar without seeing "Google cache", blah.

    I don't see this as anything sneaky just something to help people. Why would Google want to alter the page rank of a cached page anyways?

    Seems like a post to grab some hits on

  • by ecklesweb ( 713901 ) on Tuesday March 08, 2005 @02:01PM (#11878974)
    You pop caught you smoking, and he said, "No way!"
    That hypocrite smokes two packs a day.
  • by jotux ( 660112 ) on Tuesday March 08, 2005 @02:02PM (#11878982)
    Google bans google webpages from google search engine.
  • It's been changed! (Score:5, Informative)

    by SiliconEntity ( 448450 ) * on Tuesday March 08, 2005 @02:04PM (#11879019)
    A lot of people are asking, what's going on here? The pages look the same now, but they were different before.

    The original article said:
    If you look at this Adwords page on Google you'll see at the top of your browser, the title:

    Google AdWords Support: How do I use the Traffic Estimator?

    That's what normal visitors like you and me will see when visiting the page.

    Now have a look at Google's cache of the same page - Notice the change in the title? It now reads:

    traffic estimator, traffic estimates, traffic tool, estimate traffic Google AdWords Support ...

    But now, the links point to a different page. It is no longer about "Google AdWords Support: How do I use the Traffic Estimator?". Now the page is, "Why do traffic estimates for my Ad Group differ from those given by the standalone tool?" It's a completely different page on a completely different topic. And for this page, there is no difference between the cached and direct views.

    That's why people are scratching their heads.

    I don't know whether Google did this to cover up their actions when they got caught, or whether it was a simple and routine rebuild of their help database which caused page numbers to change so that the links no longer point to where they did before.
  • Who is more evil? (Score:3, Interesting)

    by fleener ( 140714 ) on Tuesday March 08, 2005 @02:06PM (#11879044)
    Critics have been pointing out little bits of evil at Google for quite some time now. Autolink and self cloaking are merely the latest blips. If you don't like it, stop supporting Google. Every time you use Google, you are casting a vote.

    Begin using other engines and break the homogenization of the search engine market. We are better off with competition and multiple viable search services.

  • by jdreed1024 ( 443938 ) on Tuesday March 08, 2005 @02:19PM (#11879224)
    There's just one thing the article and the summary fail to mention:

    bash-2.05b$ curl
    User-agent : *
    Disallow: /

    User-Agent: Googlebot
    Allow: /
    Allow: /support/
    Disallow: /*?

    (Try it yourself if you don't believe me)

    What that says is "Prevent any user agent from indexing anything below the root hierarchy, unless it's Googlebot, and then only allow the root level and /support/"

    So, no other search engines should ever be seeing this page. Basically, Google is using their own search engine to also index their own support information. And this is a problem because.... why?

  • by DunbarTheInept ( 764 ) on Tuesday March 08, 2005 @03:46PM (#11880249) Homepage
    It's not a case of showing different results to other search engines. It's a case of showing different results to just themselves only. It doesn't affect Yahoo or MSN search - they still see the same page everyone else does.

    Google's complaint with other websites is, basicly, "When we hit your site, please show us the same thing you show everyone else." Thus they aren't breaking their own rule, because they ARE doing that to the other search engines out there. They are only 'lying' to themselves.

    Let's say MSN did the same thing, and rendered keyword-stuffed results for their own searches on their own sites, but still showed the same page to all external visitors, treating google no differently than an interactive user. Then it wouldn't harm Google's search in the slightest (and in fact google's search would end up being better than MSN's search on their own site because it wouldn't be tainted by the keyword stuffing). Similarly, what google did doesn't harm the other search engines in the slightest, and in fact makes them a tiny sliver more accurate than google is.

    No, this is not the same thing that they are complaining about. They don't mind in the slightest if other search engines lie to themselves, so long as they don't lie to google, and google can lie to itself so long as it doesn't lie to other search engines.

  • Why bother? (Score:3, Interesting)

    by bigbigbison ( 104532 ) on Tuesday March 08, 2005 @04:56PM (#11881077) Homepage
    If google really wanted to boost their own pagerankings, why go to the trouble of making keywords for specific pages? Wouldn't it be easier to tweak the algorithm so that google pages automatically get a certain number of points (or however they do it) bonus?

grep me no patterns and I'll tell you no lines.