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Technology

Yahoo Ups Mail to Match Google's Gig 366

Bruce Young writes "Yahoo said late Tuesday that it will provide 1 gigabyte of storage for each free e-mail account. The current limit is 250 megabytes. The expanded storage which will be available in mid-April will enable Yahoo to catch up with online search engine leader Google. "
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Yahoo Ups Mail to Match Google's Gig

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  • by dJOEK ( 66178 ) on Wednesday March 23, 2005 @08:20AM (#12022407)
    will we soon surf to yahoogle.com?
  • Yahoo vs Google? (Score:4, Interesting)

    by davidmcg ( 796487 ) on Wednesday March 23, 2005 @08:21AM (#12022417) Homepage
    Yahoo have apparently denied that it is trying to beat Google at it's own game but said that it reflected the way subscribers are using email...umm, sure...we believe you..
    • by Timesprout ( 579035 ) on Wednesday March 23, 2005 @08:34AM (#12022550)
      Why not believe them. The way people use web mail, certainly my usage has changed over the years. Do you seriously expect Yahoo to stick with what worked for most people in 1997?

      And FYI Yahoo had email before Google was even a blip on the horizon for Altavista so it more like Google are trying to beat yahoo ay their own game. Either way I dont care, I win.
      • by Mr. Underbridge ( 666784 ) on Wednesday March 23, 2005 @09:01AM (#12022794)
        Why not believe them. The way people use web mail, certainly my usage has changed over the years. Do you seriously expect Yahoo to stick with what worked for most people in 1997?

        Well, it's funny that they had that same quota from 1997 from then until last year when gmail's beta started growing, at which point they made it 250MB. Then they upped it to a gig - exactly what google offers - within a week of gmail's expansion to the general populace.

        If you believe in that many coincidences, you must have been on the OJ jury, would explain a lot.

        • Well, it's funny that they had that same quota from 1997 from then until last year when gmail's beta started growing, at which point they made it 250MB.
          Actually, they upped it to 100MB before 250MB. ;)
      • I just went a few rounds with hotmail's CSRs- the mail search feature has disappeared.

        So I wrote and asked, and they said after 10 meg you can no longer search in the message body, just subject and to/from.

        They then point to a little known clause in section 11 of their TOS- Hotmail can do anything to their service they want to without informing said end users.

        Full conversational email available (in broken indian-ese) if you'd like it.
  • Pop Access? (Score:5, Informative)

    by FinchWorld ( 845331 ) on Wednesday March 23, 2005 @08:21AM (#12022428) Homepage
    Yahoo got that yet? Last i checked they didn't, which means you got to go through all of Yahoo's webmail interface.
    • Re:Pop Access? (Score:5, Informative)

      by wscott ( 20864 ) on Wednesday March 23, 2005 @08:26AM (#12022461) Homepage
      use fetchyahoo [twizzler.org]. I use that to automatically forward all my yahoo mail to my gmail account. ;-)

      The gmail web interface just blows aways anything yahoo provides. The 1Gig is not the real selling point. Now I just wish ebay would hire the google engineers to redesign their interface.

      • I've felt like the Google interface is wasted in my hands. . . I just don't know how to use it effectively.
        I'm so accustomed to arranging things into folders, and I can't for the life of me create any sort of organization in my Gmail box, and must resort to using the search tool to find anything.

        Any tips on optimizing my Gmail experience? (I'm serious, any interface tips/tricks would be greatly appreciated)

        • Re:you think so? (Score:2, Informative)

          by Vulturo ( 867840 )
          Offtopic, I guess: I agree Gmail, is the slickest webmail experience. The idea is you basically create a set of basic labels (home/work/personal/etc...) and label every incoming mail that comes, and then 'archive it' - it is equivalent to filing it in a folder, except for the fact that one message can have more than one label and be in more than one'folder' at the same time. For more, check Gmail's help and getting started sections
        • Re:you think so? (Score:2, Informative)

          by thebudgie ( 810919 )
          Labels. I use labels for all my mail and it is sort of like arranging things into folders, but you can have the same message available in two different folders without having to copy it. For example a message could be both "Important" and "Work" labeled or something.
        • Re:you think so? (Score:2, Informative)

          by 0siris ( 123757 )
          I had the same thing when I first logged in. I tend to keep all mail that's useful in a folder called "Reference" and delete the rest, and was confused when I realised that Gmail wouldn't let you make folders.

          A good way to do things is not change for your old system - use a label in place of where you would use a folder before. You could have a "Work", "Family" and "Friends" label and either apply them to mails manually or set up a filter, just like with the folders where you manually dropped them in or se
    • They had it quite a while ago (think around 1999/2000 I was using it with them anyway), but they probably got rid of it or made it a subscriber only service.
    • by Slashcrap ( 869349 ) on Wednesday March 23, 2005 @08:37AM (#12022574)
      Yahoo got that yet? Last i checked they didn't, which means you got to go through all of Yahoo's webmail interface.

      If you sign up for a yahoo.co.uk account, you get free POP3 and SMTP access.

      Unfortunately they scan every e-mail you send for fucking ridiculous made-up words like "burglarized", so if you're actually American you'll get busted pretty quick.
      • by Anonymous Coward on Wednesday March 23, 2005 @10:08AM (#12023526)
        How to lose your yahoo uk account: "I heard the guy on the bus say his apartment got burglarized."

        How to keep your yahoo uk account: "Heard the bloke on the lorry say his flat got burgled."

    • As I understand it, Google's POP access is a very buggy feature.

      I've never tried it with a PC email client, but having tried to get it to work on several mobile devices, including a Sony Ericsson S710a, Motorola Razr V3, and and Palm Treo 650, I can say that it doesn't work at all for them.

      Apparently, this is a well-known and widespread problem with Gmail as well. If it wasn't, there wouldn't be a need for sites like gmailwireless [gmailwireless.com] or Sourceforge projects like gmail-mobile [sourceforge.net].

      Don't get me wrong, I love Gmail
    • Re:Pop Access? (Score:4, Informative)

      by Bronster ( 13157 ) <slashdot@brong.net> on Wednesday March 23, 2005 @09:33AM (#12023081) Homepage
      Disclaimer: I work for FastMail.

      If you want control over your email (and no evil search engine companies leveraging their giant database of email for nefarious purposes, natch) you're better off with something like FastMail [fastmail.fm]. The free offering isn't quite so fancy, but the paid options rock.

      In particular, our highest fee paying accounts now get to send and receive up to 50MB of attachments with an email, and that's a full 50MiB (including room for encoding in the Postfix limits)

      Our interface is more designed around the IMAP protocol than Gmail, since that's what we use internally - and we offer (optionally) encrypted IMAP for everyone and encrypted POP & Auth SMTP for all paying users.

      You also get a web site and file storage space which you can access directly from emails to attach or detach files, etc... but I'm not going to detail all the features here - just point out that the big names don't always offer the best features.
      • FM definately rocks. You don't realize how stupid webmail is until you use a real IMAP client (like thunderbird)to access your mail.

        No, Google, POP access doesn't count. I don't want my mail stored on my box at home, I want it stored on a server that I can access from anywhere - a server that is managed by people who know and care about security.

        FM truly rocks. I can use Thunderbird at home, at work, and on my notebook. On the road, I can use the web-interface. Everything stays in sync, so I always have a
    • Is why Yahoo in the US doesn't do this, but Yahoo UK does. Being in the UK, I just picked a yahoo.co.uk account. It was only when a friend of mine with an older yahoo.com account complained that he couldn't do POP3 that we discovered the two were different.

      Too many potential users, perhaps?

      Also, hotmail have just introduced the hotmail.co.uk domain for British users. Unlike Yahoo, once you select your geographic location, you are not allowed any choice in the matter.

    • Why is everyone so hung up on "free" mail? for $20.00 a _year_ you can get Yahoo Mail Plus with 2GB, POP3 and no ads.

      Are you guys so unwilling to pay _any_ amount for _any_ thing?

      TW
  • by Laurentiu ( 830504 ) on Wednesday March 23, 2005 @08:22AM (#12022430)
    So Yahoo, you want me as a customer? Here's what you have to do:

    * remove those nasty ads
    * filter spam better
    * add POP3 access back (you were one of the first free online mailers with POP3, then you removed it so that people would use your crappy ad-full interface)
    * (and speaking of which) improve your web interface to (at least) Google standards

    When you're done, let me know and I just might give up my nice gmail account.
    • by DogDude ( 805747 ) on Wednesday March 23, 2005 @08:32AM (#12022529)
      In order for me to consider GMail, here are a few things that I need:
      • Fully integrated address book that synchronizes with Outlook and PDA's
      • Fully integrated calendar that synchronizes with Outlook and PDA's and that can send my cell phone/pager alerts and reminders
      • A generica area for storing files that have nothing to do with email (Yahoo's Briefcase)
      • Personalized weather, news, stock information, music station, movie listings, etc.
      • Integrated messenger
      • Integrated message boards (Yahoo Groups)
      • Ability to make my own customized web page that accesses all of the above information
      • NOT data mine my email

        • And that's just a start.
      • Dude, you're missing the point. I don't want an e-mail account that also does dishes. Oh wait... Damn! Anyway, nothing you have there on your list is actually an improvement of the mailer interface. I don't care about Outlook - although, by the way: You can import address books from Outlook, Hotmail, Yahoo!, orkut, and other services to your Gmail account. I don't need a messenger to read e-mails. I don't want alerts and reminders on my cell phone/PDA/whatever - especially when some spammer decided to spo
        • You can import address books from Outlook, Hotmail, Yahoo!, orkut, and other services to your Gmail account.
          True enough. But you can't export them back out again. I love GMail, but can't use it for a synchronization base.
      • So...you want them to start CHARGING for GMail?

        Come on -- I've been a Gmail user for all of 7 days as of today, and I think it's the best thing since sliced bread. Synchronization of sent mail between Outlook and the web interface? No banner advertising? Simple to use interface? No tagged ads at the bottom of every e-mail.

        And who gives a rat's ass if I see contextual text ads based on e-mail content? Fine with me until someone definitively proves that Gmail administrators are beating off to my missiv
      • We finally found the guy that Yahoo has designed their "web portal" for!!! YAHOOO!!!!!

        P.S. Google is not "data mining your email." Their ads are personalized based on keywords in your email, as determined by a fucking computer. They are not read by any people, so get over yourself.
      • You forgot the photo album with unlimited space...
      • In order for me to consider GMail, here are a few things that I need:

        Summary: "I need more cruft."

        I definitely don't want integrated IM, forums, weather, news, etc. A calendar might be nice, and making the "drafts" area more like Yahoo's Briefcase would be kinda nice, too, but most of this stuff reeks of featuritis. I (and 99% of webmail users) don't want this junk, so I hope that Google doesn't pile it all on.
      • Are you sure that Yahoo isn't datamining your email?
    • POP3 is the killer. Yahoo and MSN Hotmail both removed mail-client access from their free service recently (although Hotmail was alwas restricted to Outlook Express 5 + and Outlook 2002 or later, they never allowed POP3) and are probably going to have to give it back now Gmails changed the market.

      I wonder how favourably the loss of face - and advertising exposure - will compare to the loss of users. Yahoo always used to spam their POP3 users anyway (if you hit the unsubscribe link it cncelled your pop ac
    • Actually, Yahoo's spam filtering is excellent. I find it the best of all the services I've tried (Google, Hotmail, etc).
  • by ecklesweb ( 713901 ) on Wednesday March 23, 2005 @08:22AM (#12022435)
    Well that seems to be a big middle finger to Yahoo!'s paying Mail Plus users. I wonder if they're not going to try to offer something extra to them as well. Right now is sounds like the only difference would be POP access and extra filters.
    • by davidmcg ( 796487 ) on Wednesday March 23, 2005 @08:24AM (#12022450) Homepage
      The Register [theregister.co.uk] states paid subscribers are getting upgraded to 2GB and can send attachments upto 20mb.
      • I know I have been able to send at least 25 mb size files with gmail....
        • I sent a 515 MB graphic file (hi-res, obviously) to my wife just yesterday via Gmail. I use it as an easy file transfer means for large files. Knowing that yahoo limits to 20 MB makes it unuseable for me. No way in hell.
      • ...and can send attachments upto 20mb

        Napster-mail!

        In related news, the heads for members of the boards of directors for the MPAA and RIAA all simultaneously exploded.

        In well less than a decade 100mb attachments will be the minimum standard, at which point P2P and bittorrent will become afterhtoughts for trading of all but the largest files. With utilities like .RAR achives and SmartPAR I could breakup a DVD into 30 or 40 volumes and e-mail to my friends over the course of a day or so.
      • by Tim Macinta ( 1052 ) <twm@alum.mit.edu> on Wednesday March 23, 2005 @09:29AM (#12023046) Homepage
        My Mail Plus account was upgraded to 2G last year, whenever it was that they last increased their free storage. Note that The Register doesn't say that Mail Plus users are getting "upgraded", just that they will be getting 2G. I would guess that this means that either we won't be getting another bump in storage or Yahoo! hasn't announced that yet (or that The Register is unaware of it, at least).
      • 20 Mb attachments? Good Lord. I intend to permanently blacklist anyone who sends me a 20M attachment. No one knows how to use FTP anymore, and I have enough trouble with friends that insist on sending me full 3600x2400 pixel digital photos at 1.5 Mb.

        I'm still on dialup (and will be until I finish school and have a salary again) and all those attachments get erased at the server. Life is too short to spend downloading stuff that big and no one seems to be interested in learning how to use tools like ema
  • No more sticks? (Score:4, Interesting)

    by Diakoneo ( 853127 ) on Wednesday March 23, 2005 @08:23AM (#12022439)
    GMAIL and Yahoo! mail have so much storage, I hear people are giving up on carrying around USB sticks and just using HTTP mail. I haven't heard of any security breaches where someone has had access to any appreciable number of files stored on their sites, but I suppose it's just a matter of time.
  • Yahoo File System? (Score:4, Interesting)

    by Robotech_Master ( 14247 ) on Wednesday March 23, 2005 @08:24AM (#12022449) Homepage Journal
    Wonder if the fellow who wrote the Gmail File System [jones.name] will do an adaptation...
  • Attachment limit (Score:2, Interesting)

    by psychoandy ( 797773 )
    Is the attachment size limit going to change?
  • by unsung ( 10704 ) on Wednesday March 23, 2005 @08:28AM (#12022482) Journal

    Before you guys get in a huff about Yahoo! vs. Google mail services, it stands to reason that many of us have both, plus a hotmail account.

    Yahoo upping online storage is a good thing for all of us.
  • Seriously, I only use Gmail as my email account but I use Yahoo's calendar and, I have been tempted to start using my account for emails.

    here [theregister.co.uk] is The Register story, they add that paying customers will get 2 GB! (and also they extra family accounts), and it will now disinfect your attachments if they have viruses (it previously only scanned and warned you).

    --
    Comment checked with spellbound [sourceforge.net]
  • by acomj ( 20611 ) on Wednesday March 23, 2005 @08:30AM (#12022503) Homepage
    This is great. Hopefully google/yahoo/hotmail will all add more inovative features and the same low low price (feeding you ads is the price you pay).

    Computer companies do amazing things when there is competetion..

  • by the_mutha ( 177709 ) on Wednesday March 23, 2005 @08:30AM (#12022505)
    The fact that is has taken Yahoo this long to play catch-up says a lot more than we may initially think. Many argue that the secret to Google's success is its highly adaptable and powerfull hardware architecture. They can increase their storage capacity very quickly just by adding more machines to its cluster. Yahoo has nowhere near the same adaptability as Google.
    • I agree that this may signal that Yahoo is losing its competitive edge. However, in fairness Google started its 1gig service when it had zero customers. Yahoo is switching now with a gazillion.

      0 x 1gig = 0gigs
      gazillion x 250mb = a quarter gazillion gigs.

      So, maybe now that Gmail is out of beta and has a quarter gazillion customers, they have a quarter gazillion gigs too, but they definitely didn't start out using up as much storage capacity as Yahoo already was using. Google just looks faster in this case
  • so with a gig of space, it'll be even harder to find anything in my inbox on Yahoo. Their search is slow and just plain doesn't find things.
    Whereas on google, a fast search can find any email.
  • Waste of time (Score:4, Insightful)

    by anethema ( 99553 ) on Wednesday March 23, 2005 @08:31AM (#12022517) Homepage
    Other than for marketing of course.

    I personally will probably never fill 250mb, let alone a gig.

    I love gmail for all its features that Yahoo just doesnt have. I love the searching through archived mail. I love the labels instead of folders. And I -love- the threaded conversation view.

    Yahoo would have to come up with some pretty killer feature at this point for me to even look at it. Even if it matched the featureset, it's still slow and cluttered compared to Gmail. And even then, I trust google more with all my mail than I do Yahoo.

    Basically, just upping to a gig from 250mb...I could see this maybe stopping some Joe Sixpacks who use Yahoo now from switching to Gmail, but anyone who has actually used Gmail will probably never switch to Yahoo. The goodness just isnt there.
  • Did anybody move to GMail just because of the 1GB limit? I was a YahooMail user and was waaaayyyy off the 250Mb limit. The attractiveness of GMail for me was the snappiness of the responses, the threaded email conversations and general clean UI. Cranking YahooMail up to a GB will not change any of this.
    • Yes, I think you are right about the 1GB, partially, but I remember when they where beta-beta testing it and you could get an account (sign up) and someone told me that Google was testing a gmail account I asked why would I like ANOTHER email account? (I had hotmail, linuxmail, yahoo and my work mail accounts).

      He told me "well, maybe because they offer 1GB of space and you can search in your mail instead ordering it". At that time I was not aware of all the other features (threaded email, clean UI , no int
    • Did anybody move to GMail just because of the 1GB limit?

      Yeah, when GMail started, and Yahoo was restricting everyone to 6MB of space unless you paid through the nose, I imagine a LOT of people switched just because of the space. Why else would Yahoo have finally upped it's limit? They were making things smaller and smaller for quite some time now, trying to squeeze a few more dollars out of their customers.

  • by WIAKywbfatw ( 307557 ) on Wednesday March 23, 2005 @08:32AM (#12022536) Journal
    There's more to Gmail than the 1GB account limit. The sooner that Microsoft, Yahoo and everyone else realise this the better.

    I've had a Hotmail account for almost 10 years now (way before Microsoft got it hands on it) and a Gmail account for just under a year too. In the last three years Hotmail has been going backwards, especially with regards to interoperability with browsers other than MSIE (every iteration has broken something or another) and core features. It's clear that Microsoft's strategy is to push people to pay for the premium Hotmail Plus service and to do that it's happy to let the free service atrophy to the minimum possible standards. Meanwhile, with Gmail the focus seems to be on providing as good a HTML-based email application as possible.

    I haven't had as much experience of Yahoo's mail service (I've got an account, but only because one was created automatically when I wanted to use another of their services) but from what I've seen it's little different to Hotmail.

    Gmail wins vs Hotmail, Yahoo Mail, etc in so many ways. The interface, the features (message threads, labels, etc) are just superior to what the competition has to offer and it's these reasons rather than the default account size that makes Gmail the best at what it does.
  • by joschm0 ( 858723 ) on Wednesday March 23, 2005 @08:33AM (#12022541)
    AT&T worldnet just raised their email storage limit from 10Mb to 25Mb. Woohoo.
  • Size doesn't matter (Score:4, Interesting)

    by jbarr ( 2233 ) on Wednesday March 23, 2005 @08:33AM (#12022542) Homepage
    It's the functionality. To me, Gmail is more "stealthy" in its approach. It's just slick, fast, and doesn't force itself on me. "Labels" are truely innovative and implemented very well. "Search" is extremely flexible and useful. It is these features that help leverage the 1GB of storage into a really great tool.

    Now, I admit that Yahoo does offer a very nice email service, and its features are very complete, but I simply cannot stand the ads. Gmail's unobtrusive ads are far better from a user's perspective.

    Now, if Google would only fix their damned Forward function. If I receive a Rich Tect formatted or HTML formatted email, Gmail WILL NOT FORWARD IT without mangling the formatting (ie: it only forwards plain text.) This single problem prevents me from recommending Gmail to less-than-tech-savvy people, and unfortunatly, complaints and suggestions have fallen on deaf ears....

    -Jim
    GmailTips.com [gmailtips.com]
  • Honestly, I have a Yahoo! email address, I guess, since I have a MyYahoo! page and everything, but there's no reason for me to use it. At this point I have over 7 email addresses (3 for work/business, 1 personal, 1 almuni .edu, 1 from my ISP, 1 GMail, plus more). Why would I need more? I have a friend of mine who has distinct online "personalities" (IM, email, perhaps even different Friendster/Myspace pages). She says she uses the other ones to spy/stalk others, or put people in different "buckets". That I
  • Maxtor, Seagate and Western Digital's stock prices rose $0.25 upon news of the announcement.
  • Well I got my account with btinternet, dropped off their dial up access, and effectively now get 1GB email for free!

    Man do I feel like a satisfied customer!!

    :D
  • I switched to Gmail for the whole 1Gb thing, but have stuck with it (and now prefer it to my yahoo and other domain email addresses in thunderbird) because of the interface.

    It's just so much more intuitive -- never again to I have to deal with the 'size' of emails -- and the whole archive/thread thing was a litte uncomfortable at first, but is now so natural.

    So although I do have a yahoo! account, I don't think I'll be switching back anytime soon.

    Unless of course, they decide to offer 10 Gb!
  • The massive storage is just the icing on the cake. Gmail's appeal comes from the fact that it's a fully featured e-mail client that you can use from any location. It's fast, it works, it's aesthetically pleasing, the "labels" system is/was innovative, and , of course, Google is just "cool." Yahoo! lost it's cool back around 96-97.

    It would be nice to see real competition to Gmail, but if yahoo wants to play with the big boys, they need a MAJOR GUI overhaul. Not only on their e-mail client, but on their
  • by eno2001 ( 527078 ) on Wednesday March 23, 2005 @09:01AM (#12022797) Homepage Journal
    In my ongoing rail against the glossy waste of paperWired Magazine [slashdot.org] I get miffed about their anti-Google piece in last month's edition. This is just further proof to me that Yahoo! doesn't have much to offer other than a goofy logo, lackluster services and that stupid yodle. Here's a tip Yahoo!: It's not just the 1 Gig mail capacity that has people excited about GMail. It's the ultralight and very powerful UI design and feature set of their webmail application. Back when Yahoo! was riding high, the only other thing they had going for them was lots of venture capital. Always remember this rule: lots of venture capital does not guarantee success, a decent product, or sensible use of that capital. Always put your money on people who have actually produced something valuable.
  • I'll probably be waiting a while for the 1GB.
  • The only? (Score:3, Interesting)

    by hendridm ( 302246 ) * on Wednesday March 23, 2005 @09:20AM (#12022968) Homepage
    From the CNN summary - " Company will join Google's Gmail as the only Web mail providers to offer 1GB of in-box storage."

    Emphasis mine. I'll have to tell my webmail provider that they apparently aren't offering what they say they are, being that Google and Yahoo are the only ones.
  • That is great news. I wish I could take gmail seriously.

    I logged in on January 30 to find that all of my inbox mail for the month of January was gone. It wasn't in my trashcan, etc.

    I exchanged emails at a Very slow rate with gmail staff. Mostly just responding to their form letters and taking whatever action they requested.

    Not until nearly a month later, on Feb 24, did I receive the following pathetic response:

    Hello,

    Thank you for your reply.

    We have completed a thorough investigation of your Gmail acc
  • POP access in Yahoo mail plus has a very annoying restriction - I can't email (or cc: ) myself. I'm not sure why, but guess the idea is to stop people from using yahoo mail to archive files, which is ridiculous esp since I'm paying good money to use yahoo mail plus.
  • "Google upped their email, so up yours!"
  • If they start offering free pop3 access to their free accounts, as gmail does, than maybe my yahoo accounts will get more usage.

    As it is, the only thing my yahoo account's used for right now is a backup, in case I'm away from my personal pc.
  • Yahoo apparently hasn't even used gmail at length. It's not about the gigabytes. I didn't exclusively switch to using Gmail because of the 1gb. I use gmail because of the magnificent search capabilities, because of the way it uses a flat hierarchy (labels -aka tags- instead of folders), and because the IM-like conversation view makes replies and discussions far more managable than in any other email system. Gmail is speedier and sleeker than even my outlook POP3 mail.

    As far as I'm concerned, the only w
  • When I got a second job I started using my Yahoo! account more and more since I was never home to POP. Overall I was pretty happy with it so I decided to pay for it so I could get more space (back when it was, like, 10 MB or something) and better spam filtering. Well, the supposedly "personalized" spam filtering seems no better than the free version.* (I was really hoping for effective personalized server-side bayesian filtering.) Plus, recently, things are breaking:
    - HTML graphics keep showig up, even thou
  • by PMuse ( 320639 ) on Wednesday March 23, 2005 @04:04PM (#12028328)
    Email storage is quickly headed the way of online service hours and cell phone plan minutes.

    Once the company offers a quota larger than 99% of its users will use, then it can increase the quota arbitrarily without needing any additional resources to supply the (unused) storage space. After that, it's just a marketing exercise in using (pointlessly) inflated numbers to sell to new subscribers.

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