smurray writes "iMediaConnection has an interesting article on a new approach to web analysis. The author claims that he is describing 'new, cutting edge methodologies for identifying people, methodologies that -- at this point -- no web analytics product supports.' What's more interesting, the new technology doesn't seem to be privacy intrusive." Many companies seem unhappy with the accepted norms of tracking UIP results. Another approach to solving this problem was also previously covered on Slashdot.