nodnarb1978 writes "As reported on Yahoo, a Dutch company called UnifiedRoot wants to offer top level domains without extensions. For instance, just typing slashdot would bring up this site, instead of slashdot.org. UnifiedRoot is careful to differentiate itself from New.net, but it seems their similar business tactics leave plenty of room for comparison. Another bone of contention is the price: UnifiedRoot wants $1000USD up front for a registration, with an additional $240 yearly renewal. With domain abandonments higher than ever, is this a solution looking for a problem? And would anybody really want to place control of entire TLDs in the hands of one private company?"