writes "Recent research conducted by Yahoo! and Ipsos reveals that while 12% of surveyed Yahoo users know what RSS is, only 4% of surveyed Internet users use it (PDF) (and know they use it).
Podcasting is also reviewed, with the conclusion that 2% of surveyed people use it.
The increasing number of blogs should go with an increasing number of syndicated readers, as they are now an important part of the web."
I've said it before, I'll say it again- if RSS was called SpeedFeed every user would have to have it.