Seinfeld-Windows TV Ad Anything But 'Delicious' 893
CWmike writes "Microsoft's $300-million ad campaign for Windows starring comedian Jerry Seinfeld launched Thursday with a long TV commercial almost entirely devoid of any talk of Windows, Microsoft or anything, really. With co-star Bill Gates, the scene is set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working." Gates wiggles his rear to answer in the affirmative. The commercial ends (see video inside the story) with the Windows logo and the phrase 'Delicious.' Preston Gralla writes, 'I just saw Microsoft's much ballyhooed Jerry Seinfeld ad, and can say without equivocation it's one of the worst, most pointless ads in history. If this is Microsoft's response to the 'I'm a Mac' ads, it should fold up its tent and tell the world to switch to Apple."
What Are You Talking About? (Score:5, Funny)
Seinfeld-Windows TV Ad Anything But 'Delicious'
Are you crazy? I found that ad effective & informative.
... starring a Microsoft shill & a racist.
I can't wait to get down to my local shoe store to try out a pair of "The Conquistador" although everyone knows they 'run tight.' I can't wait to finally have shoes I can wear in my shower!
Well, there goes my ability to watch any reruns of Seinfeld
I caught this ad on TV with my non-technical retail employed roommate. And, acknowledging my predisposition to the big evil, I turned and atonally inquired what he thought of the commercial. "What?" he replied, "I don't think when I watch commercials, I just watch them." My god, it's worse than I thought, normal people just might digest this!
Re:What Are You Talking About? (Score:5, Funny)
I think it is actually an ad for churros. I anticipate huge churro sales spike following this campaign.
Re:What Are You Talking About? (Score:5, Funny)
dammit now im hungry. thanks ass.
Re:What Are You Talking About? (Score:5, Funny)
The sight of Gates wiggling his butt followed by the tagline "Delicious" is...well,... I want to gouge my eyes out, scrape my brain out with a spork, pray for self spontaneous combustion.
Those words and images should never be even on the same page much less in such conjunction.
Re:What Are You Talking About? (Score:5, Funny)
*shudders* stupid sexy Gates!
Re:What Are You Talking About? (Score:5, Interesting)
I think it is actually an ad for churros. I anticipate huge churro sales spike following this campaign.
Actually, I think it's an ad for ads.
The ESB and T3 ended exactly as this commercial ended: a set up for the next one. This is going to be a chain of commercials and obviously the first one is out of context and sucks.
Just wait for commercial 3.11^w 95^w 98^w 2000^w xp^w vista^w 7: it won't suck. It will be delicious.
Re:What Are You Talking About? (Score:5, Insightful)
You should be right, this is only a teaser.
And IT'S WORKING, since everybody is talking about it.
Open your eyes people !
It's a good ad, actually. (Score:5, Insightful)
First, I think what a lot of people have missed here is something basic: The market. Microsoft is not selling their product to the same people that Apple is selling to. Microsoft has to please a lot more middle-aged corporate types, and a lot of common types. Even the place this ad premiered reflects that - NFL football game. Not the Oscars, MTV Music awards, American Idol - NFL football game. Domain of white guys.
Second, the point of the ad is not to advertise the product. Microsoft and their ad agency have probably done quite a bit of research and realized that the brand perception of Microsoft is mostly large, faceless, corporate machine. Insert 'evil' in there, if you'd like. The point of the ad is to put a human face on the company. "Oh look, Microsoft's founder has to buy shoes just like me!" Jerry's contribution is to be annoyingly quirky, which allows Bill to be tolerant and 'humor' Jerry. The whole ad is Bill playing along even though you suspect he thinks Jerry is quite odd (also making Bill look not-so-odd by comparison.)
The ad is effective for what Microsoft is trying to accomplish with it. Hell, even proving Bill isn't ACTUALLY equipped with a Borg eye is worth a few million.
Re:It's a good ad, actually. (Score:4, Insightful)
Bill looks incredibly odd.. because he is. Socially inept I think its called.
Re:It's a good ad, actually. (Score:4, Interesting)
Re:It's a good ad, actually. (Score:4, Interesting)
as someone who helps out on ubuntu forums from time to time, that idea scares the crap out of me.
Re:It's a good ad, actually. (Score:5, Insightful)
I don't know... I really don't care about the human face of the founder of any companies I do business with, especially huge corporate entities. I can *sort of* connect with a guy who hand crafts his beer, or grows the potatoes for his potato chips, but I'm not sure that this kind of connection is relevant when you see the world's richest man who founded a company that, for all intents and purposes, does something that most people don't really even understand.
I have a degree in communications (which includes advertising), and I simply don't see how this distinguishes the Microsoft brand in any way other than the fact that they can afford a commercial. A baffling and painfully awkward one at that.
Okay, what I'm really trying to say is that I'd love to see Jeff Goldblum kick Jerry Seinfeld's ass all over silicon valley. Ummm.
Re:It's a good ad, actually. (Score:5, Insightful)
Yeah, cuz black people obviously HATE football...
Re:It's a good ad, actually. (Score:5, Funny)
Not as much as they hate basketball though.
Re:It's a good ad, actually. (Score:5, Funny)
"The point of the ad is to put a human face on the company."
And the commercial succeeded in putting a human ass on the company. How like Microsoft.
Re:It's a good ad, actually. (Score:4, Insightful)
Just to add onto this...
This Ad seems like it's starting some sort of theme here. Think about it. Why would one of the richest men in the world shop at a discount shoe store? And to top it off, Not even get correctly fitting shoes until Jerry Bails him out with the size 10's? I'm seeing a pattern of "Cheap isn't always good" and "Don't buy something smaller than what you need". Both of these things are definitely true with Vista. A cheap and small PC with low specs will run Vista, but it's better to go with a higher end PC that fits your needs.
As for the Ad being a failure, Say what you will, but I can't really say it's a failure because we're talking about it right now on Slashdot. Sure it's in a negative light here, but you know you want to see the next one just for the simple reason of figuring out where Microsoft is trying to go with this campaign. It's been all over the net too, so it's getting the exposure. Now the question remains if the campaign as a whole can deliver.
Re:It's a good ad, actually. (Score:5, Funny)
Isn't it amazing what they can do with computer graphics nowadays? Even if it cost a few million to edit his Borg eye away, it really looks as if it was never there.
Re:What Are You Talking About? (Score:5, Funny)
Clippy: "It looks like you are about to eat a churro. Can I help you with that?"
Re:What Are You Talking About? (Score:5, Insightful)
That may be one of the oddest and most horrifying things I've ever seen. Gates shaking his ass.
YOU ARE NOT BEYONCE!
Re:What Are You Talking About? (Score:5, Funny)
Re:What Are You Talking About? (Score:5, Funny)
"YOU ARE NOT BEYONCE!"
Well, maybe after a few beers.
Re:What Are You Talking About? (Score:5, Funny)
Re:What Are You Talking About? (Score:5, Insightful)
Actually I thought the whole thing was about stroking Gates and sucking up to him.
"You're a 10, Bill"
"The Conquistador."
"Let me get down on my knees and serve you, Bill."
Re:What Are You Talking About? (Score:5, Insightful)
so are shoes analogy to Windows... it doesn't quite fit but if you bend it up long enough you can squeeze your feet into it?
Re:What Are You Talking About? (Score:4, Insightful)
Well, there goes my ability to watch any reruns of Seinfeld ... starring a Microsoft shill & a racist
Actually, if I could be paid to create a pointless and counter productive ad for MS I would do it to... and I hate MS. Perhaps Jerry actually hates MS too and he intentionally accepted Millions and intentionally created a bad ad.
Maybe Jerry is like Oskar Schindler, profiting off the enemy while doing nothing to further their cause.
Re:What Are You Talking About? (Score:5, Insightful)
starring a Microsoft shill & a racist.
First, he wasn't an MS schill back then, in the later years he was an American Express schill. Second, so he's doing pitches for MS, so what? It's not like he's getting up there staring into the camera and saying, "Windows Vista is the greatest thing since penicillin." He's a comedian and he's being paid to do some ads. He's not a business ethicist or technologist, he probably knows as much on MS's business practices or technical stances as your average person, which is next to none.
Third, RACIST? What the hell? Can you PLEASE explain that, because I REALLY don't get that one. Honestly, I haven't a clue where you got that and really want to know.
Re:What Are You Talking About? (Score:5, Informative)
He's right - Jerry Seinfeld is a known... (Score:5, Funny)
Re:What Are You Talking About? (Score:5, Insightful)
You only need look as far as what passes for entertainment on television in the USA to figure out that you should be considered special if you have an 8th grade education!
Have you ever watched TV in other countries? If it's not reruns of old stuff from the US, It's knock-offs like [insert country here] Idol. Entertainment is bad on a global scale.
The bulk of stuff you will find in basic programming is going to suck everywhere for a long time to come, because, well, it has to cater to the 50% of us who are under average.
Re:What Are You Talking About? (Score:5, Funny)
Coke - It's The Real Thing (Score:5, Funny)
I will have you know that TV programming in Japan is quite different than anything you will find in the US, since I think that they give all the people who come up with the shows drugs for inspiration.
I was going to say they do that with US TV too. Except in that case the drug is cocaine and the only thing it inspires is crap TV as a means to get more money to get more cocaine...
Re:What Are You Talking About? (Score:5, Funny)
You have been modded +5 by people who have never lived in Japan and think you are joking.
I don't know whether to pity them for never witnessing the wonder that is Japanese television, or envy them for never witnessing the horror that is Japanese television...
Re:What Are You Talking About? (Score:5, Insightful)
Wasn't American Idol a knockoff of a British show?
Re:What Are You Talking About? (Score:5, Informative)
They copy back and forth, each worse than the last. But it doesn't matter, because the "original" TV shows were knock-offs of radio shows which were knock-offs of vaudeville acts.
Re:What Are You Talking About? (Score:5, Funny)
I remember when Top Gear was a vaudeville act. That James May can sure dance.
Tooth-talker, in scientific terms: (Score:4, Funny)
Re:What Are You Talking About? (Score:5, Funny)
Tooth-talker: A TV-magic-queer with a lisp so fake even gay people want to choke him.
It's like a human version of Sylvester the cat, only gay and pretentious.
Re:What Are You Talking About? (Score:5, Funny)
Re: (Score:3, Insightful)
The bulk of stuff you will find in basic programming is going to suck everywhere for a long time to come, because, well, it has to cater to the 50% of us who are under average.
Um, no. This is just basic economics, really. Why put forth any more than a minimum level of effort when you have plenty of demand for your most craptastic halfassery?
Intellect not-withstanding, so long as it sells ads, TV isn't going to be getting any better any time soon.
Re:What Are You Talking About? (Score:5, Funny)
> If it's not reruns of old stuff from the US, It's knock-offs...
I know, it's unbelievable how many American shows were stolen by the Brits! The Office, Coupling, The Weakest Link (they even stole the host), Whose Line is it Anyway?, and on and on.
Like you mentioned, they even stole American Idol and called it Pop Idol! In fact, they took a bunch of American shows and just changed the names so we wouldn't know. Instead of Three's Company, they called it Man About the House. And when they made a spin-off of Three's Company (Three's a Crowd), they copied that too (Robin's Nest).
Is nothing they do original?
Re:What Are You Talking About? (Score:5, Funny)
At the moment, parent is modded +1, Informative.
I'm hereby modding the moderator -1, Moron, and -2, No Detectable Sense of Humor.
Re:What Are You Talking About? (Score:5, Informative)
it has to cater to the 50% of us who are under average.
technically 50% are below the median. if the distribution is skewed, then it is not clear what fraction would be below average.
Re:FestivOS - the OS for the Rest of Us! (Score:4, Funny)
Microsoft approached Jerry and said 'We'll give you a huge pile of money if you do an ad for us.' Jerry said 'you know I use a Mac, right?' Microsoft's person said 'Did I mention the really big pile of money?' Jerry said 'I'll do it if I can write the script' Microsoft's guy said 'We get your writing talent and your performing talent? Ideal!' Jerry thought 'Now, how do I make Microsoft look really bad without them noticing and not paying me. I know, Bill Gates! They'll love anything with Bill Gates in it, even if it's really terrible!'
In fact, it just reminds me of this comic [geekculture.com].
I thought... (Score:5, Insightful)
... that it was kind of hilarious in a post-modern "we're Microsoft, what the fuck are we gonna do?" sort of way.
Re:I thought... (Score:5, Funny)
... that it was kind of hilarious in a post-modern "we're Microsoft, what the fuck are we gonna do?" sort of way.
You mean, "Where do we want to go today?" sort of way?
Sounds like Microsoft with Alzheimer's.
Re:I thought... (Score:5, Funny)
Actually, quite fitting for Vista...
Re:I thought... (Score:5, Insightful)
The add made little sense. It didn't mention computers at all until the last 10 seconds.
It was kinda funny, but not even typical Seinfeld humor.
I think Microsoft should get a refund from the ad agency.
Re:I thought... (Score:5, Interesting)
But the end... the end... that setup, the punch line/butt wiggle and Jerry's response? Uhhh, just non funny, dumb and baffling. There are many things about Bill Gates that are not funny. The body he inhabits and all parts contained within qualify under that designation.
Just. Bad.
Re:I thought... (Score:4, Funny)
I saw an ad recently with Ballmer's face, and it scared the hell out of me. I realized that Microsoft gained its fame because Bill Gates looks to average people as a trustworthy geek who might help them with their modem or spreadsheets. Ballmer, however, looks like someone who might scream at you for making his coffee wrong or not doing your spreadsheets correctly.
Re:I thought... (Score:5, Insightful)
I thought it was quite clever actually.
You have to understand what they're going for...When was the last time you saw a Mac commercial that was really about something technical? They just don't do that, they sell this fun "image", this personified "I'm your buddy" thing which has little or nothing to do with your computer.
That's what MS is trying to counter. They're trying to humanize their image, build up some emotional investment in their brand.
I saw it cold actually, on TV, but I'd heard about it and I was geared up to scream "BULLSHIT!!!!" when the stupid claims started, which kinda threw me when they never did, I must admit.
Despite that knee jerk, and despite all my MS related baggage, I was semi-amused at various points. It was clever. Surreal, yes, but amusing.
And they're getting mad play, jesus, everyone looking at the ad online. I think it may play somewhat for them in the long run, but it's too early to tell.
Re:I thought... (Score:4, Insightful)
Come on, that's a long way to go to bash Apple. Every ad mentions some feature and compares it between the two platforms. You might disagree with the features they choose, or the accuracy of their assessment of them, but every commercial talks about the product, very directly.
The old dancing silhouette commercials for iPods were a little less specific, but they were still showing the product, and showing people having fun with it.
This commercial doesn't talk about or show any Microsoft product at all, except a vague mention at the very end vaguely comparing a computer (MS doesn't make computers) to cake.
Re:I thought... (Score:4, Insightful)
Re:I thought... (Score:5, Funny)
People... at a bar... watching a football game... applauded a commercial? About software?
So, what part of the Microsoft campus is this bar located at?
Re:I thought... (Score:5, Funny)
The add made little sense.
Agreed. I think it will divide the audience at best, and in the worst case will subtract from the value of their product.
And my impression was... I thought that... (Score:5, Funny)
I thought that Seinfeld was acting like he just smoked a whole bag full of weed and Gates was just annoyed with him.
Re:And my impression was... I thought that... (Score:5, Funny)
Re:I thought... (Score:5, Interesting)
I should specify that I was watching it with some buddies of mine and had (up until this point) been quite raucous throughout the football game. But this commercial confused the hell out of us.
"Is it for charity?"
"Is it for shoes?"
"Is it for some sort of policy initiative?"
Nope. Windows. ...delicious.
Re:I thought... (Score:5, Insightful)
I saw it as, "We took the money we got from every computer you ever bought, and used it to make this crappy commercial!"
Bill Gates can wiggle his flabby ass all he wants -- I will never forgive them for Internet Explorer.
Re:I thought... (Score:5, Insightful)
While this ad didn't make me want to go out and buy a Windows computer, neither did it make me actively want to avoid having anything to do with the company responsible for it, as the "I'm a Mac" ads did. From that point of view, I'd call this a success.
Re:I thought... (Score:4, Insightful)
While this ad didn't make me want to go out and buy a Windows computer, neither did it make me actively want to avoid having anything to do with the company responsible for it, as the "I'm a Mac" ads did. From that point of view, I'd call this a success.
I gotta agree. THe skinny "hip" kid actor in the mac commercials is about as faux-cool as you can get and still manage to look like you're trying way too hard + john hodgeman, well what has he done than write a strange book? Mr. Hodgeman is still much cooler than that kid, any day of the week- at least he's on the daily show from time to time.
Its Marketing ... no information required (Score:5, Interesting)
Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling. The crazy part is that this works, and in a weird way can be suggested as actually improving the product. Since the next time the subject of the advertising uses/sees the product, they will subconsiously access that association with enjoyment ... therefore the product is more enjoyable as a result of the advertising.
I am not saying that this is a good thing, but it is how things work in the real world.
Now you can argue either way as to whether Seinfeld+Gates=Delicious ... I didn't actually watch the comercial myself ... but they might be reaching as far a transitive association all the way back to the Seinfeld show, which almost everyone agrees was enjoyable. In any case I don't think there was ever any intent to have actual informative content in the comercial ... they are just "building the brand".
See Seth Godin's book "All Marketers Are Liars"
http://sethgodin.typepad.com/all_marketers_are_liars/ [typepad.com]
or a quick review of it here:
http://www.businesspundit.com/lying-marketing-and-perception/ [businesspundit.com]
Re:Its Marketing ... no information required (Score:5, Insightful)
Having seen the ad, and thinking of others that have been defended in this way, I've come to suspect that this in fact doesn't work at all, and that what you're repeating actually originated as marketing for marketing. "Don't worry. It's supposed to be horrible!"
I mean, it ended with Bill Gates coyly wiggling his ass for chrissake!
Re:Its Marketing ... no information required (Score:4, Interesting)
I've come to suspect that this in fact doesn't work at all
It may not work for you, but step back for a second and consider your background. You're knowledgeable about computers, probably a geek of some sort, and tend to be subjective of anything. Given that, this ad may not have targeted you at all. Instead, depending on the show, time, location, and where the commercial aired, will give you hint as to who they are targeting. If it was during a mid-day soap opera then they are probably targeting stay-home wives. If it was during an American football game on ESPN then they're probably targeting low to mid income men. My guess (I can't watch the commercial right now) is they are targeting the average Joe who gets his computer from Best Buy. If that's the case, this may already be a success. We'll have to see how sales of computer manufacturers like Apple, HP, Dell, etc fair after this ad campaign to see how effective it really was.
Re: (Score:3, Interesting)
This ad appears to be about winning industry awards rather than selling something. British ad agencies are particularly susceptible to this, but US ones are far from immune.
Re:Its Marketing ... no information required (Score:4, Interesting)
Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling.
And that goes a long way to explain the commercial. Jerry Seinfeld for a bit of comedic glue to set the absurd scene. Shoe shopping. Churros. And a promise to offer computing so enjoyable that its like eating moist cake as you work. Which ties in to the churros and also sets itself up to be compared to someone else's "lickable" interface.
Re:Its Marketing ... no information required (Score:5, Insightful)
Seinfeld was a HORRIBLE show!
Sorry but I have to disagree. Seinfeld was brilliant: it was like a modern theatre of the absurd. It didn't play to people's desire for a warm fuzzy feeling, it acted on the cold reality of what its creators portray as futile, cyclical, absurd modern life. And it does it in a way that makes people laugh.
Its comedy is so incredibly clever. I still find it hard to not have my mind blown when I watch it.
Re: (Score:3, Funny)
I am so much stupider thanks to that ad, maybe that is the secret purpose.
Of course that is the ad's secret purpose. Would anyone in their right mind purchase anything from Microsoft?
I just have to figure out how Vista can be associated with the word "delicious". A delicious view? Doesn't compute.
Re: (Score:3, Interesting)
"Delicious" is a variety of apple. So Gates is trying to say that Vista is pretty much the same as Apple :-)
Re:Its Marketing ... no information required (Score:5, Informative)
You figured out that it was a Microsoft ad, didn't you? Since this is Slashdot I will spell it out. They are not selling a specific product. They are attempting to create positive feelings about Microsoft in general. They are also trying to get people to discuss the ad. In that they clearly succeeded.
Re:Its Marketing ... no information required (Score:5, Funny)
Back in the last century some ad people at a business school did an experiment that indicated that thirty seconds of the name of the product being repeated in a loud, obnoxious voice was just as effective as an entertaining ad.
I've got something to apply directly to your forehead for bringing back that memory.
Re:Its Marketing ... no information required (Score:5, Funny)
Mug shot (Score:5, Funny)
Totally Agree, Practially Worthless Ad (Score:3, Interesting)
"Gates wiggles his rear." (Score:5, Funny)
Re: (Score:3, Funny)
Re: (Score:3, Insightful)
Did anyone notice: the photo on his club discount shoe card or whatever...is his mug shot from when he was arrested in Albuqurque?
Congratulations (Score:5, Insightful)
Slashdot ... you win first prize. You just fell for, and greatly aided, Microsoft's viral marketing campaign.
Re:Congratulations (Score:4, Insightful)
Exactly! Everybody is talking about it! Even non-techies.
WHAT THE FUCK? (Score:3, Funny)
http://video.google.com/videosearch?q=seinfeld%20windows&ie=UTF-8&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&sa=N&tab=wv# [google.com]
I'm... I don't know... um... WHAT THE FUCK? Intelligent response in maybe 15 minutes when I've recovered.
It did exactly what it was supposed to do. (Score:4, Insightful)
It's got everyone even remotely connected to technology talking about Microsoft.
Re:It did exactly what it was supposed to do. (Score:5, Insightful)
Re:It did exactly what it was supposed to do. (Score:5, Funny)
Worked for me! (Score:3, Funny)
I now want a delicious churro. Clearly they're coming out with Microsoft Churros. It's a logical step up from the X-Box... who doesn't snack while they play?
What? That wasn't the point of the ad? I can't imagine what else it would be.
Comment removed (Score:5, Funny)
Re:Shamelessly crossposed from my journal (Score:5, Funny)
Let me be one of the first to say (Score:5, Funny)
I want my damn minute back!
I get it! (Score:5, Funny)
It's an "Ad about Nothing"!
Re:I get it! (Score:5, Funny)
It's deeper than that. The original show was about characters with no redeeming value and that didn't care about anyone but themselves. That appears to be tailor-made for a Vista ad.
Brett
It already succeeded (Score:5, Insightful)
The ad was a complete success. Can you believe that, after reading about it on Google News, I actually sought out and watched the commercial? Can you believe that right this very moment you are reading some unimportant commentary by someone whose opinion doesn't matter whatsoever about a TV commercial?
Score one for Microsoft.
Re:It already succeeded (Score:4, Insightful)
This is only if you accept the idea that all publicity is good publicity, which seems to be a popular idea these days, but always seemed kinda dubious to me.
I saw the ad, and I'm not going to buy Windows. Anyone to whom I link to the ad, I will enclose said link in language making fun of Microsoft, so likely they will also not buy Windows. In fact, this ad is so bad that most who see it will actually want to buy something else, which in this case would be a Mac, or at least anything but the product which it purports to advertise.
Score one for Microsoft in making it easier for those who already don't like them to make fun of them, and for those who weren't sure to take a step back and think, "Wow, these guys are out of touch."
Oh Please.... (Score:3, Interesting)
And please don't tell my friends I said anything that sounded like a defense of M$... I have a reputation to uphold!
Just more of the same. (Score:4, Interesting)
These adds are just suppose to make people think that Microsoft knows the average Joe, that they are a approachable friendly company. Kinda like how Exon Mobile has those commercials to show their R&D in alternative energy aka "not placing all your eggs in one basket" The goal isn't to switch Mac or Linux people to Windows but keep Windows people on Windows. Most likely Seinfeld (a 1990s star during Microsoft PR heyday period, where they were considered to be the most innovative products out there, by many people) help bring back the feeling of the 1990's where running Windows was considered the cool thing to do, and running Mac or Unix was just prolonging the death of an obsolete platform, and Linux was just a Fad OS that will go away once Windows 95 is released.
It is kinda like see how good things use to be when Microsoft was your favorite OS.
Actually... (Score:3, Insightful)
What "delicious" means (Score:5, Insightful)
Look at your common PHB. Likes "delicious food" as opposed to what the Mac guy eats, probably raw food or wheat grass or something. Thinks butt-wagging and slapstick are funny. Probably laughs at Seinfeld re-runs. Is glad he doesn't shop at the cheap shoe store for athletic shoes, but probably gets his dress shoes there, because who can tell. Has Mexican neighbors, is uncomfortable knowing he's in the same class they are.
This ad is brilliantly tarteted as a sort of subconscious reminder that PHB doesn't have to be a Mac guy, darnit, and he's good enough. Microsoft is here to shove more Applebees cake down his throat.
What? (Score:4, Funny)
What's the message? "Vista is hard, let's go shopping!"
I toldja, they shoulda gone with a tried and tested comedic genius. http://tinyurl.com/5c3r6y [tinyurl.com]
Comment removed (Score:5, Insightful)
There's one thing they *didn't* do that stands out (Score:5, Insightful)
I, too, was throughly unimpressed by the ad, but there is one thing they didn't do: Play Apple's mud slinging game.
I enjoy the "I'm a mac" ads -- they're just about the only commercials I'll intentionally watch -- but they're pretty aggressive. They blatantly, and actively attempt to belittle their competition. The latest two show "PC" resting on his laurels, and trying to deceive people into purchasing him -- both suggesting that "PC" doesn't have his users' best interests at heart.
This commercial doesn't do that at all. Some have speculated that was the goal: making it clear that they feel that they don't have to insult their competition. Whether they're just trying to win points for being the nice guy, or they're trying to suggest that they don't have to stoop to Apple's level because they're just that superior, I don't know.
Reminds Me of BASF (Score:4, Funny)
Re:Comment (Score:4, Funny)
What the fuck...I've got karma out the ass.
What's the difference between a Mac and PC besides the operating system?
The price.
Re:Comment (Score:4, Insightful)
What's the difference between a Mac and PC besides the operating system?
About twenty years or so of arbitrary nomenclature. "PC" = x86 with Windows. Stupid but hey what's new in English?