1202817 story Chicago Law Firm Sues Over Hyperlink To Trademarked Name 162 Posted by timothy on Wednesday September 24, 2008 @02:32PM from the quick-don't-ever-mention-any-company-names dept. TheSpoom writes "Large Chicago law firm Jones Day are suing internet startup BlockShopper over the issue of whether linking to a business with their trademarked name should be legal. It would seem they are using trademark dilution as a tool to get BlockShopper to cease linking to their website. The EFF has filed an amicus curiae, as might be expected. If Jones Day wins this suit, anyone linking using a trademarked name may be in legal hot water."