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Ford Bets On Social Media For Fiesta 186

Ford is gambling on the power of social media for the new marketing campaign surrounding the Ford Fiesta subcompact. The auto giant handed over 100 new Fiestas to "agents" selected from 4,000 applicants and created YouTube, Flickr, Facebook, and Twitter accounts for them to relay their experiences. "Ford is taking a hands-off approach and telling participants not to hold back their opinions, bolstering the campaign's credibility. 'We've told them to be completely honest — that's the only way it's going to work,' Monty told us. 'We won't tell them what to say, nor will we censor or edit any of their content.' So far, it's working in Ford's favor. The tweets on the FordFiesta Twitter page are generally favorable, if a bit dry, as are the posts over at The Fiesta Movement Facebook page. None of the 80 pictures on the Fiesta Movement Flickr page show broken down cars. There are a few hundred videos on the FiestaMovement YouTube account if anyone's got a few hours to kill."
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Ford Bets On Social Media For Fiesta

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  • by Ethanol-fueled ( 1125189 ) * on Friday April 17, 2009 @04:07PM (#27619165) Homepage Journal

    handed over 100 new Fiestas to "agents"

    Perhaps 100 which received special care and attention, manufactured to higher tolerances than those of the actual production run.

    The marketing may be honest, but that dosen't mean that there isn't B.S. there.

    • by fictionpuss ( 1136565 ) on Friday April 17, 2009 @04:14PM (#27619263)

      And if there are real reasons to be sceptical, such as those as you suggest, then it'll all come out in the wash.

      To me though, it just seems like one of those rare instances of a large company respecting its customer base and bravely embracing the internet - good things IMHO.

      Getting large companies to get in touch with its customers like this can be really tough.. but when you think about it, and all the wasted natural resources from making crappy products.. initiatives like this should be encouraged.

      • Re: (Score:3, Insightful)

        And if there are real reasons to be sceptical, such as those as you suggest, then it'll all come out in the wash.

        Assuming it can be summed up in 140 words. And also that anyone will care in the first place.

        • by geekoid ( 135745 )

          "It stinks!"
          "It's great!"

          Yeah, I don't think 140 characters is an issue.
          Plus they also have youtube and facebook; which I believe allow for more then 140 characters.

        • That's 140 characters, not words. Besides, there's always tinyurl [].
      • Re: (Score:3, Insightful)

        by Dreadneck ( 982170 )

        And if there are real reasons to be sceptical, such as those as you suggest, then it'll all come out in the wash.

        Of course there are real reasons to be skeptical. If they wanted to get honest opinion they would have asked 100 people who *purchased* a Fiesta to blog/twitter/youtube about their experience with the vehicle.

        People are a lot more likely to give you their honest opinion about a car that they're paying for than one that was given to them as part of a promotion.

        • by fictionpuss ( 1136565 ) on Friday April 17, 2009 @05:19PM (#27620155)

          Of course there are real reasons to be skeptical. If they wanted to get honest opinion they would have asked 100 people who *purchased* a Fiesta to blog/twitter/youtube about their experience with the vehicle.

          From the article: "Ford wants to generate buzz for the Fiesta, which will bring Europe's "small cars can be cool" ethos to America when it arrives next year."

          It's illogical to expect a corporation not to act in its own best interests. What is interesting about this promotion however, is a corporation realising that in this age of communication, sometimes its best interests are served by not treating its customer base like idiots. It's not like the whole "free car for 6 months" part is a secret - would you not take that into account while reading a review from such a person?

          Why are we so quick to indulge in righteous outrage?

    • by Skyshadow ( 508 ) * on Friday April 17, 2009 @04:21PM (#27619389) Homepage
      I'm sure these are well optioned-out and checked over before they're sent out, but modern cars almost never run into issues in the first few thousand miles anyhow -- if you want to talk build quality, you need to put 20 or 30k on the odometer.
    • The marketing may be honest, but that dosen't mean that there isn't B.S. there.

      This should actually be pretty legit, I wouldn't guess that ford would hold the hands on these as they go through manufacturing. As a matter of fact Ford doesn't really have to do much of anything. The Fiesta [] should speak for itself and is widely regarded as being a good product. Here is a link for reference [] (I do not work for This new Fiesta should even (hopefully) arrive on American shores. For once us Americans should have a competitive product compared to our European "friends." As a side note: it is nice to see a car that stays about the same size. It is lighter and stronger than the current Ford Fiesta, with similar dimensions.

      • Re: (Score:3, Insightful)

        Actually, their biggest mistake was getting 100 people and "creating" those social media pages for them.

        They should have just selected 100 people that already had popular social networks accounts.

      • I drove a 79 Ford Fiesta for a few years in the late from 87-91 or so. It died eventually, but was a great little car that got very decent mileage (32-33 city) and was very "zippy". It had about 180,000 miles on it when it started to act very strange on the highway (slow down over a few miles, and then stop. After resting for a few minutes it would start again). Ford did not ask for bailout money, and though they have made some awful cars (my Explorer sucks, mostly I think due to the terrible-ness of th
        • by sexconker ( 1179573 ) on Friday April 17, 2009 @06:47PM (#27621273)

          Of course this was back in the 80s when miles were much shorter than they are now.

          Surely those 32-33 MPG you were getting translate into like, 12-13 in today's miles.
          And this means the car died just after 70,000 miles.

          This is why we all need to switch to modern, fuel efficient vehicles which get around 30 miles per gallon and often last past 100,000 miles.

          Of course, hybrids are the greatest thing ever, and will beat even modern fuel efficient, gas-only vehicles. We're already seeing that the new Prius model will get around 40 MPG when you're carrying nothing but yourself, on a straight stretch at 35 MPH non stop. And this is for just $10k more than a regular car! And the average Prius will probably last for 300,000 miles without having problems outside of normal maintenance, like replacing the thousand dollar battery. 300k is 5 times longer than the average Prius owner will keep their cars on the road before recycling them into eco-cubes and buying the new model!

          Now that's progress!

      • As a side note: it is nice to see a car that stays about the same size. It is lighter and stronger than the current Ford Fiesta, with similar dimensions.

        Yup. I've often marveled at the marketing savvy of the car companies. Each model just gets bigger every year, and eventually a new 'supermini' has to be reintroduced at the bottom of the range.

        I remember when a Ford Escort was about the size of a modern Fiesta, and an old Cortina was about the size of a modern Escort, and the Sierra and later the Mondeo were comparable in size to the older generation Granada.

    • Re: (Score:3, Insightful)

      by scottmonty ( 1535095 )
      The actual production run doesn't even exist yet - these are vehicles that were brought over from Europe so the agents can test them and give us feedback. It wouldn't serve us to do something different to these cars if we're looking for ways to optimize the American version with their input, would it? The U.S. version of the Fiesta will be in production in Q2 of 2010. Scott Monty | Global Digital Communications | Ford Motor Company [] |@ScottMonty [] on Twitter
    • Well, they're built by Germans, so they all receive extra care and attention. These are German-spec'd vehicles; I don't even know if any type of federalization was done to them; I have to imagine that there's some done, anyway.

    • They don't need to be specially prepared - these cars are built by Ford in Europe.

      There has never been any problem with the design or build quality of recent cars from Ford of Europe; witness the huge success of the Ford Mondeo, which is generally considered on a par with the BMW 3 series. Ford's problem is their American production lines, and with their insistence on "Americanizing" their brilliant Ero designs before selling them in the USA.
      • Furthermore, car buyers in the EU and UK are far more demanding than in the US. The build quality of American cars is *atrocious*. The Cadillac STS is a great example of this - it was (when it was launched) a £40,000 car, but the inside looked like a Currys own-brand hifi, with acres of rattly plastic and naff rubbery padding on things. Coupled with a wheezy 4.6 litre engine that could only put out 325bhp and got through fuel like a burning oilwell, it really wasn't going to work in the UK.

        We don't

  • Twitter... again? (Score:5, Insightful)

    by MrEricSir ( 398214 ) on Friday April 17, 2009 @04:09PM (#27619189) Homepage

    Why is Twitter suddenly such a big deal? Yesterday we hear that Oprah is starting to use Twitter, now Ford. But why?

    Is Twitter really some kind of revolution, or is everyone jumping on a random bandwagon because they're afraid they'll look behind the times if they don't?

    • by Sporkinum ( 655143 ) on Friday April 17, 2009 @04:13PM (#27619249)

      I remember looking at twitter a few years ago and thinking it was fucking retarded. My opinion hasn't changed.

      • Twitter allows you to easily stay informed about those people and groups which interest you. It also requires far less effort from both parties than blogging or following blogs requires. It's not interesting from a technology standpoint. It's an interesting and useful application of rather unremarkable technology.

        I'm an IT Security goon, and I find it useful for keeping tabs on the activities of a few notable security researchers. Many others use it for following the antics of celebrities or entertainers. I

      • by Unnngh! ( 731758 )
        My wife missed the end of Idol the other night, and she wanted to know what happened. I told her to just search twitter to find out, and sure enough, there were like 1700 results that came through in 30 seconds. First thing I've found it to be useful for, and it was a pretty lame use. Lots of people seem to enjoy it for some reason, I wish I knew why...
        • Re: (Score:3, Insightful)

          told her to just search twitter to find out

          I guess Google was down the other night huh? "Important" news like that would have instantly hit major news sites, blogs, what have you, that get crawled frequently. It would have probably been on Google news too.

      • I absolutely agree. You're not alone in this feeling. Penny Arcade said it best. []
      • You're not alone. I don't need to tell the world that I just farted. It's a waste of timer when you come right down to it.
    • Re:Twitter... again? (Score:4, Interesting)

      by sakdoctor ( 1087155 ) on Friday April 17, 2009 @04:17PM (#27619323) Homepage

      Companies bailing from the second life bandwagon have to go somewhere.

    • by JustinOpinion ( 1246824 ) on Friday April 17, 2009 @04:24PM (#27619419)

      Twitter is a big deal because people use it. Yeah it's that simple.

      Like many such things, it's a matter of network effects. There's nothing intrinsically amazing or even unique about Twitter. But some people started using it because it was fun, and it caught on. Now the pervasive reason to use it is to connect with all the people using it: either to follow people/trends you care about, or reach an audience you're interested in (whether that's "friends" or "the world" or "customers"...).

      You'll also notice that Ford is not merely using Twitter. They are using Twitter, Flickr, YouTube, Facebook, etc. From their point of view, Twitter is just another channel through which they can reach potential customers. Thus they just add it to the list of newspaper, phone, radio, TV, etc.

      "Jumping on the bandwagon" may seem uncool, but when one is trying to connect with others, it's quite logical to join in the most popular communication channels.

      • Re: (Score:3, Insightful)

        by MrEricSir ( 398214 )

        That's the thing though; old media is OBSESSED with Twitter. But is anyone else?

        Maybe I'm just getting old, but I've never a single person who actually uses it.

        • by geekoid ( 135745 )

          never what a single person?

          Twitter is hugely popular.

          I use it becasue it has a great delivery of what is happening in the world now. You can not find a faster way to get information no what is happening right now.

          Plus the twitter clouds are interesting to follow.

          Since /. is a place a lot of people loose their minds, I must post:
          This is my opinion, YMMV.

    • Best description of twitter I heard is that it is IRC with one channel and everyone is on mute by default.

      Not sure where I heard that Bash maybe?
      • by geekoid ( 135745 )

        Also used by millions of people generating a lot of interesting data. Mostly it's a gray noise of stupidity; when something happens it spikes and you can know about it seconds later.

        Like being plugged into what is happening almost everywhere right now.

    • by geekoid ( 135745 )

      I just started using twitter. I am well outside theitr standard age demographic.
      I find it to be very intriguing, and interesting. Especially twitter clouds.

      It is pretty much the fastest way to get info n events happening right now.

      I follow a few people that interest me, and only people who themselves post, not when they ahve someone doing it.

      My personal use is to help me maintain a diet diary, and post the occasional science tidbit.

      No, I won't whore my twitter account here.

      Really you should try it for a lit

    • Re: (Score:3, Insightful)

      by Idiomatick ( 976696 )
      The media hailed blogging more than they did anything else in past (internet related). Streaming video, radio, chat programs and the internet itself all combined didn't make as much of a media fuss as blogging.

      Now comes twitter. What do these two things have in common? Target Audience. They both target socially starved people addicted to attention. People that think they are so important that people CARE if they are drinking a coffee or taking a dump. And these same people are those attracted to the mass m
      • by geekoid ( 135745 )

        "They both target socially starved people addicted to attention"

        Incorrect. I know you want to shove into some nice box you can poo-poo because you don't get it, but you are wrong...and probably getting stale in the brain.

    • by stevied ( 169 ) *

      Because the shorter the message, the less intelligent thought has to go into it, I guess. Just another part of the continual dumbing-down of our culture.

      You know, I really never expected to be a grumpy old man at 30 .. *sigh*

      • Because the shorter the message, the less intelligent thought has to go into it, I guess.

        I beg to differ.

        Given a topic to write about, what's easier:

        1. Writing an 8 page stream of consciousness rant of whatever pops into your head, or
        2. writing 1000 words of structured, focused and useful information?

        Now which takes more intelligence?

    • by Hadlock ( 143607 )

      Its not. Its the media's attempt at grasping at straws for new leads on how to sell papers. You're reading about it more, but people arent actually using it more.

    • I signed up for twitter so I could watch Wesley talk to Data. Data isn't on slashdot. Did you know he has white hair now? Very freaky. Looks better than that stupid stripe had. Made 'im look like a skunk, it did!

    • It's a bandwagon. A bandwagon full of retrads and morans. It started out as a piece of shit, then some intern at some news station was caught using it when they were supposed to be trawling youtube for breaking news to mooch off of. The media jumped on it, "OMG!"ing themselves into a frenzy and they won't shut up until something dumber comes along. (Hint: It's still shit, and it'll be a while before something dumber comes along, I hope.)

      Hell, CNN had shit on their crawl (FUCK THE CRAWL!) all week about

  • Clever (Score:5, Insightful)

    by clarkkent09 ( 1104833 ) * on Friday April 17, 2009 @04:11PM (#27619221)
    We won't tell them what to say, nor will we censor or edit any of their content.

    But we gave them a free car so out of a 100 people majority are probably going to feel bad about writing something negative. It could backfire badly if the car turns out to be a pos, but if the car is at least half decent this seems like a nice marketing move.

    Btw, if Lamborghini ever decides to employ the same strategy let me be the first to volunteer
    • Re: (Score:2, Informative)

      by synthmob ( 1067848 )
      The Fiesta is a relabelled/reskinned Mazda2 -- that is successful in many other parts of the world. I doubt highly that it is a POS as you call it.
  • I'd buy another one (Score:4, Interesting)

    by reboot246 ( 623534 ) on Friday April 17, 2009 @04:15PM (#27619281) Homepage
    I owned a 1978 Fiesta. It was a blast to drive and got better gas mileage than most small cars today. The new ones look pretty sharp for a small car. Import 'em; I'll seriously consider buying one.

    Don't give a shit about Twitter, though.
    Or facebook, or myspace, or any other crap like that.
  • by decipher_saint ( 72686 ) on Friday April 17, 2009 @04:16PM (#27619311)

    So Ford won't entice the reviewers for a positive review in any way, other than by giving them a free car...

    There's an old robot saying that applies here:

    • Well yeah, and I'm guessing that when handing over the keys, Ford didn't kick them in the shins either.

      And the free car is only for six months - if Ford took it away early because of a bad review, can you imagine the terrible PR?

      • by Yvan256 ( 722131 )

        Why six months? I bet most new cars start to show problems after six months of use.

        Let's hope one of the testers will put his car through intensive use, enough for one or even two years worth.

  • Giving your product out free to people you've identified as key opinion leaders is hardly a new idea -- heck, dollar-wise Ford's getting off pretty easy just giving out a few of these cars.

    With that said, I would like to take this opportunity to point out everyone reading this post, especially those in decision-making posts at large companies, that I am obviously an influential and important member of the community. I am respected because I have a low NUID and excellent karma, I'm occasionally funny and
  • Ford Exec: "We need a new campaign for the Fiesta. Something HIP. Something the KIDS will take notice of."

    Ad Guy #1: "My kids are always TWATTERING on their PHONES!"

    Ad Guy #2: "Yeah, and they're into MyFace!"

    Ford Exec: "You're onto something! Let's do it!"

    Ad Guy #1: "What if it doesn't work?"

    Ad Guy #2: "We'll rename it the iFiesta and hire Ashton Kutcher to shill for us."

  • Risky move (Score:5, Insightful)

    by Locke2005 ( 849178 ) on Friday April 17, 2009 @04:21PM (#27619385)
    Right now, I have a lot more respect for Ford than for GM or Chrysler. They are not going bankrupt, and the new Fusion Hybrid looks to actually be a decent car. But if the marketing drones an GM or Chrysler can actually locate these blogger cars and sabotage them, then Ford is going to have a Public Relations nightmare on their hands.
    • But if the marketing drones an GM or Chrysler can actually locate these blogger cars and sabotage them, then Ford is going to have a Public Relations nightmare on their hands.

      Wait, you are saying that if their rivals business need to sabotage their cars that is a problem?

      New Ford Campaign: New Ford Fiesta, so good the competition had to sabotage it to make it fail.

    • by sheath ( 4100 )

      OTOH, corporate-santioned illegal action on a massive scale (like, for instance, sabotaging 100 cars across the country) has a tendency to create even *more* negative publicity. :-)

      By the way, what were you thinking of? Severing brake lines? Loosening the lug nuts on the wheels? 'Cause slashed tires and potatoes in tailpipes wouldn't really work all that well to sway opinions. Of the cars, at least.

      • Re: (Score:3, Insightful)

        by Locke2005 ( 849178 )
        I was thinking more along the lines of how most motorists walk away from a collision with negative emotions, even if it isn't the fault of the car itself. Do you remember how your feelings for your bright, shiny new car changed the first time somebody slammed their door into it in a parking lot? Suddenly, it wasn't "bright", "shiny" or "new" anymore -- it was just "car".
      • Really? Last time I checked, HP was doing quite well, even outselling Dell. Despite the recent corporate sanctioned hacking of reporter's computers and impersonating board members to gain access to their phone records. Oh wait, is that considered legal now?
  • by PolygamousRanchKid ( 1290638 ) on Friday April 17, 2009 @04:22PM (#27619397)

    . . . would have like totally eclipsed this campaign.

    Get the name right next time, Detroit!

  • Down here in New Zealand they're doing the marketing in a manner very similar to Robert Llewellyn's "Car Pool []". @bobbyllew as you should know is Kryten from Red Dwarf.

  • by hwyhobo ( 1420503 ) on Friday April 17, 2009 @04:28PM (#27619487)

    The problem so far with bringing in European-American cars has been the annoying desire by American auto manufacturers to "Americanize" the cars by making changes that in the end make them much less attractive. Almost invariably the nice interiors get replaced with insultingly cheap plastic, small and efficient engines get replaced with boring, me-too offerings, and turbo-diesels are dropped from the lineup.

    I've been complementing Ford on their Fiesta ever since I drove it in Europe last year. Two people with considerable luggage, combined city and highway, we got 42 mpg (US) on the turbo diesel, even with my lead foot. I am 6'3", and I was quite comfortable (with an understanding that it is a small car, so no, this is not the Town Car-type of comfort). The interior was very pleasant. How much of it will make it to the US? I remain incredulous.

    • Re: (Score:3, Insightful)

      by daveofnf ( 766994 )

      I find this funny because I'm in the market to buy a new car and I hate all of the domestics (I live in Canada). The only one I kind of like is the Saturn Astra, but it seems pretty over priced for what you get. I wish we had the selection of small cars that Europe has. The prospect of a turbo diesel... oh man sign me up. The only way you could make that any more attractive is to make it all wheel drive.

    • The main problem with the adoption of diesel cars in the US is the perception that they are loud, smelly, expensive to maintain, boring to drive, and unreliable.

      I'm not sure what we can do about most of those problems but there is good progress on the smelly front. The transition to much lower sulfur diesel came about a bit earlier in most of Europe than in the US but we've mostly caught up. This should be publicized a bit more because the experience most people have with diesel is choking on fumes beh
      • by hwyhobo ( 1420503 ) on Friday April 17, 2009 @05:17PM (#27620123)

        The main problem with the adoption of diesel cars in the US is the perception that they are loud, smelly, expensive to maintain, boring to drive, and unreliable.

        Let's take it apart:


        They are slightly louder than gasoline engines, but the new ones are not really loud


        Not any more. With Ultra Low Sulfur Diesel and current particulate control mechanisms you cannot tell a passenger diesel car from a gasoline one.

        expensive to maintain [...] unreliable

        Quite the opposite, actually. Diesel engines are build to last much longer than gasoline engines. You may be going back to the disastrous GM 5.7D attempt. That soured a lot of people, but that is long gone. Modern small diesels run forever compared to gasoline engines. Witness VW's 1.9.

        boring to drive

        Not necessarily. It all depends on what you like, horsepower or torque. I like driving diesels. Their forte is low end. Granted, it is an issue of personal preferences, so I will not argue that with you.

        It should be said that TDs gained ground in Europe in no small part due to the fact that diesel fuel gets preferential tax treatment, so in most countries (with a notable exception of the UK), diesel is cheaper than gas. In the US diesel is quite a bit more expensive that gas, so the fuel mileage gains stemming from higher energy density are partly lost.

        • BTW, rev_sanchez, I should have added that that perception does exist, and that I essentially agree with you that it will not be easy to overcome.
        • That is an excellent analysis. I had the same prejudices, until my girlfriend dragged me, kicking and screaming, into the Mercedes dealership to test drive the A180 CDI. We own one now.

          It's a shame that Mercedes doesn't sell it in North America. Probably, they don't want to undercut their more expensive models.

  • About time (Score:3, Funny)

    by greg1104 ( 461138 ) <> on Friday April 17, 2009 @04:29PM (#27619491) Homepage

    It sure makes sense for Ford to give cars to those who will write positively about their brand, like prolific writer and Fiesta fan Jim Anchower []. And it wouldn't hurt to have searches for Ford pictures to return something less tacky [].

  • by immcintosh ( 1089551 ) <slashdot.ianmcintosh@org> on Friday April 17, 2009 @04:32PM (#27619531) Homepage
    I REALLY wish I could get the new diesel Fiesta here in the United States. From everything I've heard, it's just an excellent car with insanely good gas mileage (better than a Prius). Too bad America hates diesel...
    • America doesn't hate diesel -- we just have more stringent standards on diesel engines over here, if you'd believe it. That's why they're far more prevalent in Europe.

      • It's more to do with the poorer quality, high-sulphur diesel fuel in America, though I believe that is changing.

        • It's really a chicken/egg problem as far as I'm aware. Diesel is much more heavily taxed because older diesel tech had its problems, but American diesel tech doesn't improve because diesel fuel is so heavily taxed that it wouldn't be popular.

          At least that's how I understand it.

    • Up until very recently, it was nearly impossible to get an automotive diesel engine to meet the very strict EPA/CARB emission standards, especially in regards to NOx emissions.

      But recent work by Ricardo UK with a special EGR/turbocharger installation showed they could make a turbodiesel engine meet even the ultra-stringent CARB SULEV standard--essentially the same as a hybrid car! That could pave the way for Ford to offer their Duratorq TDCi 1.6-liter engine in the new Fiesta in the US market, which could r

  • So, it's all, like, dude... if some guy on the internet tweets all about the new Ford [Pinto], I'm all like, so there and all...

    Instead of trying to "relate to" and market to the "new demographic"- just focus on building a car that wont fall apart on the way off the lot.

    • by geekoid ( 135745 )

      Ford cars have been excellent for years now. In the Auto business it take 5-7 years to change your reputation. Either for the good or for the bad.
      American cars really started building better cars, but there reputation is still clinging to them in the US. The makes some of the best cars sold in Europe, in this class.

    • just focus on building a car that wont fall apart on the way off the lot.

      Y'know, I have a sneaking suspicion they might have already tackled that problem. But they still actually have to sell the things once they've built them.

  • Mini has made a bunch of electric Mini's, that they're trying to get into the hands of drivers. After going through a long and actually pretty funny questionnaire, I didn't hear anything from them for six months.

    Last week they called me to say the car was ready for me if I wanted it. Unfortunately, the terms were unchanged from the original offer -- they want $850/month for a one-year lease -- and there is no way to keep the car longer than that.

    I suppose they'll get some people to sign up for it -- and a

  • editorial service (Score:3, Informative)

    by Eil ( 82413 ) on Friday April 17, 2009 @04:45PM (#27619707) Homepage Journal

    Dear CmdrTaco,

    Since your current editors are apparently way too busy to Google for a couple of important links (some of which are even mentioned in the summary), I decided to help out.

    Here [] they [] are. []

    Am I hired now?

    (Also, that is one butt-ugly car. I'll stick with my Mazda3, thank you.)

    • by h4rr4r ( 612664 )

      So then you prefer the Mazda3 to the Mazda2?
      Because the fiesta is a rebadged Mazda2.

      It seems Ford's plan is to now build and sell Mazdas.

  • Goodness me. What with GM trying to belatedly throw a billion dollars into an electric car that is years and billions behind what Toyota, Honda and others have been doing (petrol electric? Please........) and Ford trying to turn a car into some social network phenomenon the big US car companies must be getting desperate. Maybe if they'd started having these ideas and doing this research years (well, decades) ago then they might have had a chance, but they don't. They've relied on selling crap to their home
  • It would seem the credit crisis and subsequent economic downturn have stripped the last vestiges of hype and glitz from Ford's image. They're now engaging brand fans and prospective buyers in a very dressed-down, straight forward way (headed by the likable companyman Scott Monty). Social media is a perfect way to do it, and they've got the demeanor down-pat.

    Will it result in more sales? Probably. The more consumer touchpoints you have, the more opportunities you'll have to listen to the customer and pitch

  • This Fiesta is not the first Ford to carry that name. Back in the late seventies, early eighties, Ford also produced a car called the Fiesta. My mother bought one. It was a piece of junk which made even the escort look luxurious. From starting on fire (because the battery cable was draped *across* the battery, allowing it to short the terminals together when the insulation failed...) to rusting prematurely (it was only 3 years old in 1984), to blowing a waterpump during a 1400 mile trek, it was an unmi

    • 1978 and 1979 were the only years for the Fiesta in the US. I had one (posted above somewhere) and loved it. Had to replace the water pump a few times, but this was a cheap and easy DIY kind of repair that I did not mind that much. I also drove Escorts, which I hated, mostly because the regular models were sluggish compared to the fiesta.
  • Which means it may not be the normal ford junk.

  • Impressed with Ford (Score:2, Interesting)

    by spago ( 468526 )

    After driving foreign cars for years we decided to give the Ford Fusion a try after hearing good things about it. Wow, we honestly were impressed, the price was great so we bought it. It drives nicely, European-like handling, has an interior that surprised us for a domestic, and the 4cyl gets great mileage for a car of this size. If the Fusion is any indication of Ford's direction, the Fiesta could be a hit. I know everyone on Slashdot automatically beats on domestics (I was there!), but really, they seem

    • by h4rr4r ( 612664 )

      That's because a Ford Fusion is a Mazda6. Even has a Mazda built transmission, the engine is a derivative of a Mazda engine, etc.

  • If you were one of these 100 people, you'd have to pay taxes on the car, right? I wonder if Ford takes care of that. You might want to be a government appointee one day.
  • It's called viral marketing. It's used by big companies since the Internet became mainstream, and by local companies since there are communities. And it is the most sneaky and crooked of all marketing techniques. Fortunately, it often reeks of the uncanny valley of fakeishness, and then it fails epically. ^^

  • and charge for the support. Where else did I hear about that?

"Hey Ivan, check your six." -- Sidewinder missile jacket patch, showing a Sidewinder driving up the tail of a Russian Su-27