CWmike writes "Microsoft is, predictably, not all that impressed by Google Inc.'s demonstration of its upcoming Chrome OS. 'From what was shared, it appears to be in the early stages of development,' a Microsoft spokeswoman said. 'From our perspective, however, our customers are already voicing their approval of the way Windows 7 just works — across the Web and on the desktop, and on all sizes and types of PCs — purchasing twice as many units of Windows 7 as we've sold of any other operating system over a comparable time.' But neither were potential rivals who make Linux and instant-on operating systems. Chrome OS claimed 7-second boot times and the ability to run Web apps within another 3 seconds, which failed to impress Woody Hobbs, president and CEO of Phoenix Technologies, a long-time BIOS software maker that has re-invented itself with a Linux-based instant-on OS called HyperSpace. 'Instant-on is about being able to access your Internet applications in one second. Seven seconds is too long,' Hobbs said. 'There is no such thing as "cold boot" for today's mobile PCs such as netbooks and smartbooks. You should be able to use your netbook like you use your smartphone — a press of a button and you are "on."' Mark Lee, CEO of DeviceVM Inc., said Google's favoritism towards its own browser and Web apps could rub some users the wrong way, especially those outside of the US. 'In China, users prefer Baidu, not Google,' Lee said. DeviceVM's Splashtop platform boots into Firefox within seconds and uses Yahoo or Baidu as default search engines instead of Google."