Mattygfunk1 writes "Facebook is following the leader and launching its own app store. The move is intended to encourage longer browsing sessions from users and attract attention from software developers, in addition to allowing more personalized advertising. 'Each app will generally allow the user to install it as a Facebook application. However, a "send to mobile" will also appear if the app has a mobile app from either the Apple iOS App Store or else the Google Play store. In either case, the app can be sent to a user's phone and can be installed there.' It's currently only available in the U.S., with more countries to follow in the coming weeks."