If you're sick of the term "cloud" to refer to pretty much anything on "the internet" and consider that phrase a symptom of useless MBA, PHB, PowerPoint talking points oozing where they don't belong, sorry — you'll probably have to endure it for a while yet. Nerval's Lobster writes that Gartner's 2012 Hype Cycle of Emerging Technologies says that "Cloud computing" (along with a few other terms, such as "Near Field Communication" and "media tablets") is not just alive but growing. "Gartner uses the report to monitor the rise, maturity and decline of certain terms and concepts, the better for corporate strategists and planners to predict how things will trend over the next few months or years. As part of the report, Gartner's analysts have built a Hype Cycle which positions technologies on a graph tracing their rise, overexposure, inevitable fall, and eventual rehabilitation as quiet, productive, well-integrated, thoroughly un-buzz-worthy technologies. Right now, Gartner views hybrid cloud computing, Big Data, crowdsourcing, and the 'Internet of Things' as on the rise, while private cloud computing, social analytics and the Bring Your Own Device (BYOD) phenomenon are coasting at the Peak of Inflated Expectations."
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