As Microsoft prepares for the launch of Windows Phone 8 devices, its most important push into the smartphone industry to date, speculation is rampant about whether or not consumers will continue to ignore Windows-based phones. There are many obvious ways Microsoft could misstep and lose its chance to participate in another generation of phones, but what would it take for Windows Phone 8 to succeed? To start, they can take advantage of manufacturers who are worried about being pursued over patent claims. They could also work to establish the permanence of Windows Phone 8, after the upgrade inflexibility involved with Windows Phone 7 and Windows Mobile 6.5. Finally, they could take a page out of Amazon's book and make WP8 devices more about services.
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