Nerval's Lobster writes "But at this year's Google I/O conference in San Francisco, Google announced that it has a plan to make Google Plus users more engaged, courtesy of new features backed by a handful of data-analytics tricks. Google Plus postings now feature Google-generated hashtags that, when clicked, direct the user to related content from across their network. From a backend-infrastructure perspective, that sort of thing leans heavily on Google's semantic analysis and the ability to make the right connections between various pieces of data. Google Plus will also automatically highlight certain photos out of dozens or even hundreds of shots. Say you went on vacation to India and took some photos of your significant other in front of the Taj Mahal; Google Plus will leverage its database of information to recognize that as a prominent landmark and pluck those photos out of the pile as 'special.' In the words of that posting on the Google+ Blog: 'Your darkroom is now a Google data center.' Are all these nifty, analytics-intensive features enough to change the larger fortunes of Google Plus? That's the big question. Google has a handsome-looking platform, one that performs certain activities with a high degree of polish and zip—but is that enough to counter Facebook?"