Qedward writes "Volvo is starting a pilot project that aims to have 100 self-driving cars on Swedish public roads around the city of Gothenburg by 2017. The project is called 'Drive Me' and is a joint initiative between the Volvo Car Group, the Swedish Transport Administration, the Swedish Transport Agency, Lindholmen Science Park and the City of Gothenburg, Volvo said Monday. Together they will make an effort to eliminate deadly car crashes in Sweden, said Erik Coelingh, technical specialist at Volvo Car Group. In the next few years, Volvo will develop its Scalable Product Architecture (SPA) in its XC90 model. The goal is to have the first self-driving cars available to 100 consumers by 2017, Coelingh said. They will be able to let their cars navigate about 50 typical commuter arteries that include motorway conditions and frequent traffic jams in and around Gothenburg, the country's second largest city."