cartechboy (2660665) writes with news that Google is working on software to complete with Apple's CarPlay car dashboard software: Google is set to unveil its own automotive operating system known internally as Google Auto Link. The search giant plans to unveil its system at a software developer conference this month. Interestingly, Auto Link is the first production developed in conjunction with the Open Automotive Alliance, a group of companies including Audi, General Motors, Honda, Hyundai, NVIDIA, and Google itself. Like CarPlay, Auto Link won't be an "embedded" system, rather, a "projected" one--an operating system that uses a driver's own smartphone operating system. We'll obviously learn details soon enough, but for now, we are left to wonder whether it'll be Apple or Google that ends up owning the automotive market.