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Google Technology

Google Leads $542m Funding Round For Augmented Reality Wearables Company 38

An anonymous reader writes: After rumors broke last week, Magic Leap has officially closed the deal on a $542 million Series B investment led by Google. The company has been extremely tight-lipped about what they're working on, but some digging reveals it is most likely an augmented reality wearable that uses a lightfield display. "Using our Dynamic Digitized Lightfield Signal, imagine being able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world," the company teases. Having closed an investment round, Magic Leap is now soliciting developers to create for their platform and hiring a huge swath of positions.
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Google Leads $542m Funding Round For Augmented Reality Wearables Company

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  • All the secretive talk about this company's product reminds me a lot of the Segway launch.
  • This seems so much more interesting than a watch.
    I have not worn a watch for years. I can't at work because I work in a hospital. Outside work, I don't bother because I can get the time off my phone or a clock etc.
    Augmented reality could be useful in all sorts of jobs and leisure activities.

    So far, the only wearable technology I use is a stereo in-ear bluetooth headset.

    • With that typo, I thought you were saying it was better than a witch somehow. I'm not sure how...witches are pretty cool.
    • by rtb61 ( 674572 )

      The limits in augmented reality wearable technology are processing power, weight,comfort and variable focus. Something as simple as whether you can actually see reality directly through the display or whether reality needs to be captured first, processed and redisplayed with the augmentation added to it. If you can see through the display is greatly simplifies processing requirements, just requiring a portion of the wearable display to block light at the appropriate focal point and display an alternate ima

      • by Prune ( 557140 ) on Wednesday October 22, 2014 @05:11AM (#48202191)
        The variable focal depth issue was solved long, long ago by microlens arrays. Current ultra-high resolution displays make this approach very practical, as you can have 8x8 patches behind each microlens and still have decent overall 2D resolution. As for the variable opacity, just use DLP tech, as was (is?) fashionable in some projectors.
        • by rtb61 ( 674572 )

          A bit of careful thought would make clear why neither concept as mentioned work all that well in the application you implied, their inherent design fails that particular application. Quick knee jerk thinking make it seems like they might work but careful consideration of the problems inherent in them should make it clear why those solutions fail.

    • by Prune ( 557140 )
      A watch remains the only jewelry socially acceptable for a straight man to wear in all possible contexts of style of dress, from the most casual to the most formal.
  • by Anonymous Coward

    Is it going to require a Google+ account?

    No I will never let this one go.

  • by globaljustin ( 574257 ) on Tuesday October 21, 2014 @07:46PM (#48200557) Journal

    TFA's tech is all an extension of Google Glass in a way

    Google's after the defense contractor market now...developing/marketing Glass as a consumer product was an afterthought and mostly for PR, imho

    • Google's after the defense contractor market now...developing/marketing Glass as a consumer product was an afterthought and mostly for PR, imho

      LOL. You don't know much about Sergey Brin, do you?

      • why dont you explain? if it is lol funny then you should be able to say why

        • why dont you explain? if it is lol funny then you should be able to say why

          Sergey Brin, director of X projects at Google and co-founder of the company, has a strong anti-authoritarian and anti-military streak. The idea that he'd invest himself so deeply into a project focused on military applications is laugh-out-loud funny.

          • so where was his "strong anti-authoritarian and anti-military streak" when he was rolling over for the NSA **for years**...

            Google invades privacy for profit and for decades gave the NSA (and god knows who else) an unaccountable back door to all our data

            you're trying to pass the Kool-Aide and it's not going to fly...

            • so where was his "strong anti-authoritarian and anti-military streak" when he was rolling over for the NSA **for years**...

              That never happened. The NSA tapped Google's fiber without Google's knowledge, but there's no evidence that Google ever willingly participated. As soon as Google found out about the taps, it accelerated a program to get the data on all those fibers encrypted, to lock the NSA out.

              Google invades privacy for profit and for decades gave the NSA (and god knows who else) an unaccountable back door to all our data

              Google trades the right to target ads to you in exchange for services, and enables you to opt out of the trade if you want, even providing the necessary tools for you to do it. Google has never given the NSA an "unaccountable back

    • Google's after the defense contractor market now...developing/marketing Glass as a consumer product was an afterthought and mostly for PR, imho

      it's neither humble nor an opinion, it's a delusion.

  • Thinking of the #1 searched-for keyword on Google, I'm wondering what this will be used for mainly...

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  • After I checked some of the job requirements posted on their website I was initially tempted to think that they are working on a VRD(virtual retinal display) variant. Then I found this - http://www.google.com/patents/... [google.com]
    • And there are other patents filled by Magic Leap Inc - https://www.google.com/search?... [google.com] My "rough" guess is that they are probably looking at a system which combines freeform optical waveguide prism/compensation lens with an image generated by virtual retinal display.

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