malachiorion writes Amazon's drone delivery service was never going to work. It was too autonomous, and simply too risky to be approved by the FAA in the timeframe that Jeff Bezos specified (as early as this year). And yet, the media is still hung up on Amazon, and much of the coverage of the FAA's newly released drone rules center around Prime Air, a program that was essentially a PR stunt. Meanwhile, a Cincinnati-based company that makes electric delivery trucks has an idea that's been largely ignored, but that's much more feasible. The Horsefly launches from and returns to a delivery truck once it reaches a given neighborhood, with a mix of autonomous flight to destination, driver-specified drop-off locations, and remote-piloted landings. The company will still need to secure exemptions from the FAA, but unlike Amazon, they at least have a chance. There's more detail about Amp's technically impressive (and seemingly damn tough) drone in my story for Popular Science.