Brian's not interested in site design and visibility because his company does SEO or designs websites. Rather, it's because he, as Wasp's marketing guy, wants their site to sit high in Google's rankings if someone is looking for bar code printers or scanners, and he's happy to share what he's learned with Wasp's customers and anybody else who's interested as a goodwill thing. Maybe you aren't directly interested in operating a website or trying to make one popular, but knowing what's going on in the SEO world (for real, as opposed to the flummery often associated with the letters 'SEO') may help you deal with your company's marketing people -- and could be valuable knowledge if you ever decide to start your own business.
Slashdot: I’m Robin Miller for Slashdot, this is Brian Sutter from Wasp, an barcode company. But what we’re talking about is some thoughts he said lately about – they’re calling up mobile getting or mobile gen depending, I have heard it both ways – namely Google’s decree that if you do not have a good mobile website, you will not rank high in Google, so you must have a website, that is for mobile devices and a lot of us carry them nowadays, oh what's that, looks like an Android phone, my gosh. So, Bernie, how does a good or bad mobile website and Google ranking affect your business?
Brian Sutter : Yeah. Well, we’re seeing a large percent of our traffic go mobile, there is plenty of steps out there, one that I found that I would say 57% of users will not buy from a vendor if they don’t have a good mobile presence, should they find you that way. So it could directly affect your revenue and directly affect your leads which is what Wasp works on.
Slashdot: Okay. So that’s why you guys got interested in it. So, let me ask you another question as a mobile user, is it better to have just a good tight mobile website or to do one of those apps?
Brian: I prefer to be responsive, I recommend people that I talk to, just to get a responsive website. Most small businesses use a CMS platform like Wordpress. You go out there and you find a good template for that CMS system, you can have that implemented by a developer that you can hire on a contract basis to do that and you’re able to execute on this strategy here. The other thing I'd point out to people though, is while I’m a huge fan of what Google did here, the bigger reason why I’m a fan is not the traffic, it’s about focusing on the user, and user experience is everything nowadays, so you don’t want to do this just with the mind of I’m going to be able to go get more traffic which is a great thing, what I also want to do is serve my customer better, and the way I do that is by giving them a better experience when they are on my site however they choose to visit me.
Slashdot: I note that you do have a blog that’s not necessarily about Wasp,I applaud you, it gives people, your target audience, your target market a reason to hit the Wasp website over and over, and it’s a good blog. I read it.
Brian: Thank you, and you are exactly right. You know what we’re trying to do there just like with this interview here, is we love providing free information to help small businesses, not just about our products, but help them operate their business more – help them to be more profitable and make life easier, and we think that if we do that, they’ll think of us when it comes time to buy their next inventory control system.
Slashdot: And back to the mobile websites, how many of your clients or other companies you know, how many of them have good mobile websites?
Brian: How many of our clients? I would say the people I know, it's still pretty split. You know, there are still a lot of people that for whatever reason, projects internally, lack of resources, haven’t been able to adopt to the new responsive designs and a lot of people though I think got there little bit late, but they’re doing it. Now the important point here is, it's not about when you get there, whenever you do you will start performing better, so it’s not like something you still can’t catch up with.
Slashdot: And those customers of yours who have better performing websites will get more business and will spend more money with you, I hope.
Brian: That is so.
Slashdot: So Brian, you say that it’s better to have a good mobile website than to have your own app. Why is that?
Brian: One, because the platforms that we call a mobile app or a mobile presence... the platforms that they’re being played on are changing greatly, so whether you are talking about the Android device, and the different sizes they have there, tablets, or iPhones, I think over time that’s going to continue to change and you won’t have the flexibility to build your sites, so you've got to be flexible to whatever devices are predominant at that time.
Slashdot: So you are saying kind of, in a way, that having a good mobile website is future proofing?
Brian: Yes. And there is a lot of other stuff I believe done right, you can have a faster experience. I think [with a mobile website] you can do more A/B testing and I recommend all users to kind of do to some A/B testing to find the right formula for their audience.
Brian: And bring some tips today for your audience, recommendations that I have for them, but there is a lot of basic things that a site can do once you get the good foundation to test against and have some significant gains in either sales or leads or whatever is important for that business.