An anonymous reader writes: Starting on September 1, Amazon will no longer support Flash across its advertising platform. The online retailer sites changes to browser support and a desire for customers to have a better experience as their reasons for blocking it. Google has been quite active recently in efforts to kill Flash; the Chrome beta channel has begun automatically pausing Flash, Google has converted ads from Flash to HTML5, and YouTube uses HTML5 by default now as well. Safari and Firefox also place limits on Flash content. Is Flash finally on its way out?