dkatana writes: The city of San Francisco averages 200 injuries per year and 30 deaths. This is almost double the number of Barcelona, Catalonia, which has about the same population. The city started a Vision Zero program, aimed at reducing and ultimately eliminate pedestrian deaths by 2024. But after a year-long Vision Zero education push called Safe Streets SF, whose key message is that pedestrians always have the right of way, the results have been modest. Now a series of banners on light poles in the South of Market neighborhood with the message: 'Slow down! We live here!' are trying to convince drivers to respect people on foot.