An anonymous reader writes: "Name an inequity, and it is highly likely that social media has helped call meaningful attention to it, if not started and hashtagged a movement," claims the NY Times. The article suggests people are much more willing to complain about meaningless issues now that they have a public audience. "The smartphone in particular has facilitated extemporaneous caviling. Irritations that the passage of time may have soothed can, in the moment, be immediately expressed to an audience." Further, an aggrieved social media post can lend more weight to a minor problem than the author ever intended, or than it deserved. An offhand tweet can lead to a nationwide media frenzy as people who aren't connected with a complaint's author lack perspective and emotional context for it.