hype7 writes: The Harvard Business Review is running an article looking at the recently announced OpenAI initiative, and its decision to structure the venture as a non-profit. It goes on to ask some pretty provocative questions: why are the 21st century's greatest tech luminaries opting out of the system that made them so successful in order to tackle one of humanity's thorniest problems? "Implicit in this: You can do more good operating outside the bounds of capitalism than within them. Coming from folks who are at the upper echelons of the system, it’s a pretty powerful statement." And, if the underlying system that we all operate in is broken, is creating a vehicle without the profit motive inside of it going to be enough?