An anonymous reader writes: After first announcing the introduction of a video streaming service in May last year, Spotify is finally launching the feature this week. The Swedish company has taken its time tinkering with the new product and beta testing it on groups for months, readying it for its widespread rollout. Not all of the video content will be music-related – keeping the product's potential wide open to different verticals. Spotify has already confirmed partnerships with the BBC, Vice Media, Maker Studios, ESPN, and Comedy Central, among other popular brands. Initially, the video service will only be available in the mobile version of the Spotify app for consumers in the U.S., the UK, Germany and Sweden. It will roll out on Android first, before arriving on iOS a week later. It is also expected to be an ad-free feature at launch, but it is doubtful that it will remain like this for long.