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Tumblr To Introduce Ads Across All Blogs 44

Reader evelynlewis445 writes: Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users' blogs. The company did not provide specific details on how the program will operate, but it appears to be an expansion of its earlier Creators program, which connects brands with Tumblr users directly, instead of having advertisers work with third-party influencer networks.The ads will begin appearing on the platform starting today. Tumblr remains one of the most popular blogging platforms, attracting over 550 million monthly users to its blogs. Tumblr creators will have an opportunity to share in the revenue from ads on their blogs. The company says that bloggers will have the ability to opt out of the program should they wish not to participate.
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Tumblr To Introduce Ads Across All Blogs

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  • by Anonymous Coward

    Who will be the next free blog host?

  • by slashkitty ( 21637 ) on Thursday July 28, 2016 @12:27PM (#52600617) Homepage
    In the last month, regular features have been breaking. They've introduced horrible out of context text ads on search results. Are they going to put ads on Porn Blogs?
  • by Anonymous Coward

    The company says that bloggers will have the ability to opt out of the program should they wish not to participate.

    I already Opted Out. It's called AdBlock.

  • by Anonymous Coward

    IN BEFORE SOME DOUCHE SPAMS ABOUT MILLENNIAL SNOWFLAKES

    I'm not sure this is a bad thing at all. Users have the ability to opt out. Also, it seems like an improvement over other sites like wordpress.com that require a certain volume of traffic before permitting users to profit from ads. The problem is the low quality of many ads and the distribution of malware. I don't really trust Tumblr to ensure that malware isn't spreading through their ads.

  • by Hydrian ( 183536 ) on Thursday July 28, 2016 @01:06PM (#52600931) Homepage

    I'm betting, Tumblr is doing it's best to seem as profitable as it can be considering the possible Verzion buy. Tumblr want to make sure they look as good as they can do they don't get axed by Verizon if the deal goes through.

    My bigger concern is Verizon's buyout causing a change of TOS in Tumblr. Tumblr had the same issue when Yahoo bought them. Yahoo tried to clamp down on the adult material but for the most part if failed. Will Verizon do the same? Tumblr is one of the few mainstream places where adult material can be posted without TOS violations.

  • Why didn't Yahoo do this as soon as they bought Tumblr? Why pay billions for something and then have no revenue stream from it, until you sell it. What a bunch of morons.
    • by Duds ( 100634 )

      It may be relevant that new sister company AOL runs one hell of an ad network.

  • Missing info (Score:4, Informative)

    by Fwipp ( 1473271 ) on Thursday July 28, 2016 @01:43PM (#52601299)

    The summary neglected to mention, but Tumblr has promised that you will be able to share in the profit from the ads that appear on your own blog, if you choose not to opt out. (Similar to how a youtube channel owner can allow ads on their videos in exchange for a cut).

    I imagine it won't be a meaningful amount of money for most users, but I think that's an important detail that makes this seem less Evil than it otherwise would.

  • What's Tumblr? Never been there. Please, why should I? Also, Ads - what are those? Haven't seen one for a few years now....

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