LinkedIn has become the latest major technology company to get into video content. On Tuesday, the social network for professionals announced a new app that its hand-selected group of influencers can create and share short videos directly to the app's news feed. It's the first time LinkedIn has ever let users upload video directly to the service, something that's been standard on other social sites for years. TechCrunch adds: LinkedIn will start first with videos created by LinkedIn 'Influencers' -- an invitation-only group of 500 LinkedIn users who have significant numbers of followers and who regularly post content to the site -- who will be making videos that are short, 30-seconds-or-less responses to questions put to them specifically or to the community at large. Influencers will be creating their videos using a special iOS and Android app called "Record" that LinkedIn has created for this purpose -- which for now will only be accessible by these Influencers, LinkedIn tells me.