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Google To Drop Nexus Brand Name, Move Away From Stock Android (theverge.com) 203

tripleevenfall quotes a report from The Verge: Google's newest smartphones won't be Nexus devices after all. According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones. Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process. This shift is more than just symbolic. The report states Google will load the devices with a special version of Android Nougat, as opposed to the standard "vanilla" version of the operating system that's shipped on past and current Nexus devices. Android Police reported earlier this month that Google may remove the Nexus branding from its upcoming smartphones and replace it with a "G" logo. It's too early to tell which direction Google is taking with its upcoming Android Nougat smartphones. Google has spent years marketing the Nexus brand as a hardware entity, while Google has reserved its own name for software services.
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Google To Drop Nexus Brand Name, Move Away From Stock Android

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  • Translation: (Score:4, Insightful)

    by Anonymous Coward on Wednesday August 31, 2016 @06:12AM (#52801615)

    "We want to load up our devices with even more shit that nobody wants or needs, and make it even harder for you to remove it."

    Don't be evil my ass.

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      There's no indication whatsoever as to what the changes would be, but it would not be in Google's interest to make a significant change in direction from previous Nexus devices, since most people who buy them do so because they want a) a bloatware-free phone with stock Android, and b) timely updates.

      I suspect whatever modifications they do make to the OS for these forthcoming phones, it won't involve adding a lot of bloat. Perhaps they want to support some unique hardware features that they're going to add

      • Re:Translation: (Score:5, Insightful)

        by Grishnakh ( 216268 ) on Wednesday August 31, 2016 @10:51AM (#52802661)

        How is this not in their interest? Why should Google give two shits about what Nexus users want, especially as far as having a bloatware-free phone?

        If you're one of these people who wants a bloatware-free phone, what are your options? Right now, it's to get an iPhone, get a Nexus, or use an alternative ROM like CyanogenMod. Presumably, people who really like Nexus really don't want an iPhone for various reasons, or else they would already have one; I think it's safe to assume that these people are invested in the Android ecosystem and want to stay away from the Apple ecosystem. So that leaves Nexus and CM. If they were technically skilled and comfortable with doing things like rooting phones and installing alt-ROMs, they probably would have just gone that route already, since you can get much better phones that way (like the Galaxy S series, with removable batteries up to S5 and expandable storage and the best screens available, plus excellent availability of spare parts). So Nexus users appear to be people who don't like Apple, and aren't comfortable with or don't want the hassle of the DIY approach that CM offers; they want something they can just buy off-the-shelf and have a bloatware-free, stock Android experience phone with timely updates.

        Now Google is removing that. So what are these people going to do?

        I don't think any of them are moving to iPhone. Maybe a select few will finally decide to take the CM plunge. But the rest are just going to get the new bloated-up "G" phone, and any others will just get some other Android phone. Either way, Google wins, as they get to push more bloatware and spying on the users and increase profits.

        This is no different from everyone bitching and complaining about Windows 10 and how it's bad for MS's customers. It's good for MS because the customers aren't going to go anywhere, they're just going to complain and then bend over.

        • by sacrilicious ( 316896 ) <qbgfynfu.opt@recursor.net> on Wednesday August 31, 2016 @11:34AM (#52802917) Homepage

          How is this not in their interest? Why should Google give two shits about what Nexus users want, especially as far as having a bloatware-free phone?

          Because they don't want to drive more people to alternative roms.

          This is no different from everyone bitching and complaining about Windows 10... the customers aren't going to go anywhere, they're just going to complain and then bend over.

          Speak for yourself, ankle-grabber.

          • ...This is no different from everyone bitching and complaining about Windows 10... the customers aren't going to go anywhere, they're just going to complain and then bend over.

            Speak for yourself, ankle-grabber.

            Agreed. Shh.. don't tell anyone, but I'm researching a move of all users at my company to Linux with only one Windows machine for Windows-only applications we need to use for our line of work; RDP box, of course.

            MS, you lost with the Windows 10 BS. Google started it, but you could have kept more business by being a pseudo-defector.

        • by ryanmc1 ( 682957 )
          I stopped buying Nexus phones a while ago when they jacked up their prices. I switched to OnePlus. It is an excellent phone with a nearly stock android experience. I am s still using the OnePlus One, and might upgrade to the OnePlus Four if they put a 4k screen on it.
          • I stopped buying Nexus phones a while ago when they jacked up their prices. I switched to OnePlus. It is an excellent phone with a nearly stock android experience. I am s still using the OnePlus One, and might upgrade to the OnePlus Four if they put a 4k screen on it.

            My Nexus 6 is more than enough for my needs. I treat it nicely and it still looks new. If Google puts a self-destruct mechanism into unlocked bootloader Nexus 6 phones (or any other BS that encourages hardware "upgrade") and I lose this phone, I'm not getting another. I'm getting a mobile phone-phone and using a Linux-loaded tablet.

        • As long as they don't lock the bootloader, like on verizon phones, I don't care what it comes out of the box running. But I won't buy it if I can't root it. Unlike most Android fanboys, I WOULD go back to iPhone if they take that away from me.
        • ...So what are these people going to do?

          I don't think any of them are moving to iPhone. Maybe a select few will finally decide to take the CM plunge. But the rest are just going to get the new bloated-up "G" phone, and any others will just get some other Android phone...

          If I were a brain at Google, it seems like a good means to a void-of-warranty excuse-maker. More may want to root and block ads or, like you said, CM-it. Either way, warranty is voided and overall cost is reduced. Plus you make a good point about adding extra crap to spy with more. I'm on the fence.

      • a) a bloatware-free phone with stock Android

        That's like saying someone's less of a rapist than Bill Cosby.

        I've got a low end Samsung that has loads of crap I can't delete, but it's all got Google's name on it.

    • Looks to me like Google have changed policy. Rather than Nexus being an example for other manufacturers to follow, it looks like Google want to be in full control of Android. Expect features that no one else is allowed to have.

      • Re:Translation: (Score:4, Insightful)

        by rockout ( 1039072 ) on Wednesday August 31, 2016 @07:23AM (#52801777)
        It's still just a rumor site reporting this. Everybody calm the fuck down.
        • Re: (Score:2, Funny)

          by mjwx ( 966435 )

          It's still just a rumor site reporting this. Everybody calm the fuck down.

          Easy there tiger, sounds like you're not familiar with the way Slashdot works.

          When rumoursite.com publishes a slightly negative rumour of an upcoming Apple product, everyone is like "Apple are such visionaries, removing buttons and speakers are such brilliance and wow, I'm going to cream myself over this for months".

          However when it's an Android rumour everyone is like "Holy Squirrelballs am I angry. How dare they think of ADDING things to Android" and then you would hear the gnashing of teeth as they

          • Re:Translation: (Score:4, Insightful)

            by gtall ( 79522 ) on Wednesday August 31, 2016 @09:14AM (#52802077)

            You have that backwards, when rumoursite.com publishes a slightly negative article on an upcoming Apple product, the Apple haters go into transports of delight declaring this validates their beliefs they told us years before when no one would believe them.
             

          • thanks for your offtopic rant about how much you hate Apple and Android fanbois, which translates as "see how much cooler I am than all of them?"
          • When rumoursite.com publishes a slightly negative rumour of an upcoming Apple product, everyone is like "Apple are such visionaries, removing buttons and speakers are such brilliance and wow, I'm going to cream myself over this for months".

            You must have missed the headphone jack palava where the internet went on a near meltdown over the completely unsubstantiated and unconfirmed rumour that Apple were going to drop the headphone jack.

            If iPhone 7 comes with a headphone jack, then several hundred of megabyt

      • Well if Google wants to get into a dick-measuring contest with the iPhone then other manufacturers will take up the slack of missing features:

        Audio jack (to be removed in iPhone 7), FM Radio, removal battery, SD Card, robust cheap black plastic housing that doesn't require a stylish case.

        Cheaper *is* better.

        • SD card, I've had phones with and without them, and for the life of me, I can't figure out why I miss it when it isn't there, and never install one when I do have that ability. I've come to the conclusion that I only want the ability, not that I'll ever use it ... just in case. Meh

          • Re:Translation: (Score:5, Interesting)

            by David_Hart ( 1184661 ) on Wednesday August 31, 2016 @01:23PM (#52803603)

            SD card, I've had phones with and without them, and for the life of me, I can't figure out why I miss it when it isn't there, and never install one when I do have that ability. I've come to the conclusion that I only want the ability, not that I'll ever use it ... just in case. Meh

            The people who want SD cards in their phones want it for one of two reasons:
            1. Music - Some of us still actually buy music and keep it for future listening instead of paying each month to a streaming surface. Those of us who do this, need storage space.
            2. Photos/Videos - Some like to use their phones to take pictures. It's a pain to move photos and videos via any software or cloud solution. It's a tonne easier to simply pull out a SD card and copy the files to you laptop/desktop.

            The cost of buying the higher end phone with more memory would be fine if it wasn't for the fact that the manufacturers charge at least 4x as much as it would cost to buy a SD card. Plus, you can add memory by simply buying a larger SD card. To expand your phone storage on a phone without an external SD card slot, you have to buy a whole new phone....

            • by Cederic ( 9623 )

              I remember when I needed the additional capacity provided by the SD Card.

              These days the phone has adequate storage. I don't need to back up all 400 of my Youtube videos on it; an SD Card just isn't needed.

              My current phone does have a slot for one, it just wasn't a factor in my decision to buy it.

        • I hope you do know that the black plastic case is exactly why your phone hits thermal limits way faster than a metal case, and proceeds to clock the fuck down and tanks in performance. The only thing I'd agree to in your list is the audio jack, and I'll have to wait for the official announcement to know.

      • Re:Translation: (Score:5, Insightful)

        by Alumoi ( 1321661 ) on Wednesday August 31, 2016 @08:06AM (#52801881)

        Aha, features like no boot unloking, no rooting, no adblocking, no means to block tracking.

        • That is Google's core business after all.

          Never forget that.

        • by tepples ( 727027 )

          Does this mean Google will make Android incompatible with VPNs? It'd have to, because rootless tracking blockers appear to the operating system as VPN clients.

        • Aha, features like no boot unloking, no rooting, no adblocking, no means to block tracking.

          Google's devices have always had unlockable bootloaders, unlike the rest of the industry.

        • TFA doesn't say that. Like you, I also worry that the change could mean an end of Google allowing rooting and boot unlocking but there is no specific indication that I am aware of yet that this will happen. So it's just speculation unless you have another source.
    • I just want them to unify the SD storage and the embedded so I don't have to shuffle stuff around every time an app wants an update. It'd be nice to be able to delete the shovelware, but I'll settle for being able to get it out of my way.

      • This is already a feature in Android as of Marshmallow, which allows you to have the traditional removable SD card format, or essentially set it up on LVM and roll it into your phone's internal volume group. Recommended with fast cards only.

        • by EvilSS ( 557649 )

          This is already a feature in Android as of Marshmallow, which allows you to have the traditional removable SD card format, or essentially set it up on LVM and roll it into your phone's internal volume group. Recommended with fast cards only.

          Too bad it only half works. I have apps move themselves back to the phone storage when they update all the time. Or just vanish, needing to be reinstalled and reconfigured.

    • Google has never done this in the past, why would they start now? Plus I only intend to get one of these devices if they are rootable. If they are it means even if there's no vanilla version to flash, you can manually wipe the offensive apps from /system easily enough if you want.
    • by Monoman ( 8745 )

      tldr; "We need to make more money"

    • Re: Translation: (Score:5, Insightful)

      by John Smith ( 4340437 ) on Wednesday August 31, 2016 @08:54AM (#52801985)
      Actually, most people buy Nexus devices for the lack of bloatware and the security updates. I'm thinking that they might add additional experimental/dev features that aren't going to be a stock Android feature, as opposed to meaningless apps.
    • by whh3 ( 450031 )

      I know that this is not insightful or interesting or modworthy, but I am so mad at the prospect of Google's actions here that I am taking the time to post.

      The *only* reason that I bought a) an Android-based device and b) a Nexus is because I value a "pure" option. I have been fooled by Google several times already -- the Galaxy Nexus and the Nexus 5 -- when they decided that they were no longer going to support software updates on those devices. That decision has forced me to upgrade earlier than I original

    • "We want to load up our devices with even more shit that nobody wants or needs, and make it even harder for you to remove it."

      Don't be evil my ass.

      But Judge, EVERYBODY'S doing it! Waaaah

    • While you are probably right, I have no problem it this as long as Google continues to offer terms of service which allow rooting and replacement of the OS with an alternative such as CyanogenMod. Current Nexus models are among the easiest to set up with CyanogenMod because you don't actually have to crack them to do it. There is also much less risk of bricking the device.
  • Well this sucks ... (Score:3, Interesting)

    by Monoman ( 8745 ) on Wednesday August 31, 2016 @06:12AM (#52801617) Homepage

    I have owned two Nexus7 tablets. I still have the second one and use it every day. It is getting a bit old but I haven't replaced it because they stopped making the 7 in favor of the larger 9 which is too expensive. The 7 was a great bloat-free device at a great price ($200 ish). I was hoping Google would reintroduce the 7 but I guess those hopes are lost. Time to start looking at some replacement candidates. Suggestions?

    • Get yourself a Nvidia Shield K1 tablet. It's everything the Nexus 7 iterations should've been.
      • by guises ( 2423402 )
        I'll second this. I've got a Shield (identical to the K1 except it comes with a stylus) and it's very nice. I'm not really on the tablet bandwagon, they still feel like kinda useless ancillary devices, but the Shield Tablet is better than I would otherwise have hoped for at that price point. I really like the stylus too, wish more manufacturers would take advantage of that.
      • Their website says:

        *Out of stock

    • by mwvdlee ( 775178 )

      Custom firmware will make most brandname hardware work well.
      It's the lack of excessive preinstalled malware that made Nexus devices special.

    • I have owned two Nexus7 tablets. I still have the second one and use it every day. It is getting a bit old but I haven't replaced it because they stopped making the 7 in favor of the larger 9 which is too expensive. The 7 was a great bloat-free device at a great price ($200 ish).

      I presume you are literally talking about the second one, the Nexus 7 2nd, because the Nexus 7 1st was poop.

      • by Monoman ( 8745 )

        Yes. I had the first one for a year and it was fine. Got the 2nd gen and sold the first get.

    • Today you can buy Nvidia Shield K1 8inch tablet for around 200USD. It's a almost two year old model, but it came out originally with kickass specs and cost 400USD. In 2016, it's a good value.

      For something more high end, consider the 2016 Galaxy Tab S3 which is going to be announced any week now.

    • If current trends continue, 7" will be a phone size in the near future.

    • Re: (Score:3, Interesting)

      by ausekilis ( 1513635 )
      Not that it's entirely bloat-free, but the Samsung Galaxy Note series are pretty nice and can sometimes be found on Woot or other such sales sites. I have the 2014 edition and use it as a small digital sketchbook and e-reader, which I picked up for $300 on Woot a while back.

      Sure, it's Samsung and has some of the Samsung-specific apps, but many can be disabled and/or shoved into a "bloatware" folder and ignored. Plus the tablet takes a MicroSD card so you can greatly expand the storage space, I think up t
      • by Cederic ( 9623 )

        I like the Samsung sketch/note application on those too. But I agree, it's a shame you can't uninstall the other Samsung shovelware.

    • I still have the original Nexus 7. It survived a bad fall - the case detached at the screen, but with careful pushing I managed to place it back. This tablet is fantastic and still does all I need.

    • I've got a 7 and a 10. I don't have interest in a 9. When I want big, I want big (10 is almost too small). And when I just want to read, the 7 is the perfect size. You'd think they'd want me to buy multiple tablets, rather than trying to come up with a one-size-fits-all approach.

  • by Anonymous Coward on Wednesday August 31, 2016 @07:08AM (#52801733)

    The only reason I bought the Nexus devices was because of the vanilla version of Android. So where does that leave me? Is Cyanogen still evil too? Any good alternative after market firmware?

    • Flip phones!

    • The Oneplus brand smartphones come with a very basic Android ROM, and they're actually a better value than Google Nexus.

      • The OnePlus One was a better value, but the Two was pretty clearly lacking in the bang-for-the-buck catagory. The Three is better than the Two, but missing some key features IMHO.

    • What's wrong with Cyanogen, besides the annoyance and difficulty of finding a phone it works well on, rooting it, etc. (i.e., it's not an out-of-the-box thing)?

      If you're talking about CyanogenOS, that's different from CyanogenMod.

    • The only reason I bought the Nexus devices was because of the vanilla version of Android. So where does that leave me? Is Cyanogen still evil too? Any good alternative after market firmware?

      What is "Vanilla?"

      The definition of Vanilla was the look and feel of the phone that came from Google. How does that change if Google's phone now starts adding value added features that aren't part of core Android?

      To me "Vanilla" was like saying copying popular features that other OSes had long before it was standard in Android.

  • Reference devices? (Score:5, Insightful)

    by Misagon ( 1135 ) on Wednesday August 31, 2016 @07:17AM (#52801765)

    I don't understand the reason for going away from "vanilla" Android.
    Wasn't the point of the Google Nexus line to produce reference implementations of devices for the Android operating system, to show to other brands by competing with them which minimum features and specifications that Google thought that Android devices should have?

    • by AmiMoJo ( 196126 )

      They probably mean that they will support hardware specific to that phone. In the past they have always provided APIs that anyone can use for things like the fingerprint sensor and camera features. Maybe they are planning to allow some stuff that is unique to their phones and not supported elsewhere.

      My guess would be it is related to VR and 3D mapping.

    • I don't understand the reason for going away from "vanilla" Android.

      Keep in mind that these are rumors, not product announcements.

    • Comment removed (Score:5, Interesting)

      by account_deleted ( 4530225 ) on Wednesday August 31, 2016 @11:05AM (#52802779)
      Comment removed based on user account deletion
    • by fermion ( 181285 )
      That was back when Google thought that their smartphone would have enough market penetration and be broad enough that it would make Google a lot of direct and indirect money. Now the market is segmented into Apple, which rakes in most of the profit, and Samsung, which is Android, who sells most of the devices. Google itself no longer has the control it once had, even though it has tightened up the Android license.

      The massive Android ecosystem which would have enriched Google with a monopoly on mobile de

  • by ThatsNotPudding ( 1045640 ) on Wednesday August 31, 2016 @07:44AM (#52801829)
    This, combined with the gutting of Google Fiber, reminds us yet again that Google is akin to having a hot but crazy lover; really exciting until one day you wake up on fire.
  • Pointless (Score:3, Insightful)

    by Artem S. Tashkinov ( 764309 ) on Wednesday August 31, 2016 @07:54AM (#52801853) Homepage

    Google initially built its reputation by offering vanilla Android at affordable prices and that made Nexus 4 and 5 hugely popular devices.

    Then for some reasons they decided to compete with Samsung and other big players by offering the largely insipid (in terms of features) Nexus 6 and it's not like this phone tanked, but it was several times less popular than the preceding Nexuses.

    With the Nexus 5x and 6p Google seemingly lost the remainder of common sense by offering them at the prices comparable to first tier smartphones like Galaxy S6 or Note 5.

    Perhaps Google needs to return to its roots instead of offering barebone phones (no SD slot, no removable battery, no dual sim support, very basic camera setup) for very high prices, since we already have companies which out-android'ed Google: I'm talking about ZTE Axon 7 and OnePlus 3.

    • by cdrudge ( 68377 )

      With the Nexus 5x and 6p Google seemingly lost the remainder of common sense by offering them at the prices comparable to first tier smartphones like Galaxy S6 or Note 5.

      Earlier this year I bought my two 32GB Nexus 5X for $290 and $320 IIRC. Now they can be found for $240 [ebay.com] new.

      Where are you finding a Galaxy S6 at a comparable price? The S6 still doesn't retail for what the Nexus 5X retailed 8 months ago and is at least $100 more expensive than what you can find the 5X now.

      • The fact that some vendors are having "backdoor sales" blowouts of the less than one year old Nexus 5X smartphones (often though ebay) simply proves that Nexus 5X was ridiculously overprices. Just consider these two specs and the price: 2GB of RAM, 16GB of storage, almost 400USD MSRP. Shocking. Granted, I will still buy a google Nexus device over a carrier branded/locked garbage like LG or Samsung phones, but such pricing is not sustainable considering the presence of the Chinese startups like Onepus.

        That's

  • by StormReaver ( 59959 ) on Wednesday August 31, 2016 @09:05AM (#52802033)

    It's entirely possible that I'm misunderstanding Google's strategy here, but if the summary is correct (the summary contains the vast majority of the article, which, yes, I read), this is a profoundly idiotic move on Google's part. Not necessarily dropping the Nexus name, as that's very minor, but moving away from stock Android. One of the primary appeals of the Nexus was the complete and total lack of crapware.

    I'm going to reserve final judgment until I see more of what Google is doing with its phone brand, as I have a hard time believing that Google's Android division is being run by morons.

    There must be more to this than the story indicates.

  • by QuietLagoon ( 813062 ) on Wednesday August 31, 2016 @09:09AM (#52802051)
    Android's huge problem these days is the number of unpatched devices "out there" because the OEMs don't want to patch those devices and, when the OEMs do patch, the incredible slowness of getting the devices patched and upgraded.

    .
    The proposal under discussion on this thread has no benefit to mitigating those two problems that Android has.

    Why is google putting Android security and upgrades in the low-priority queue?

  • I rooted my last HTC, (a Desire 510), but it was kind of a 'partial root'. It gave me root access, and I could do things like manipulate system files and run a firewall that requires root. But I couldn't delete crapps like Facebook, Twitter; or rather, I could, but they'd magically reappear after the next hard boot. I tried changing file permissions, and even set immutable, but a hard boot over-rode the perms and restored the original files. I needed to get the phone into "S-OFF" mode, but apparently that w

    • It just looks like behavior from squashfs and friends. If you wanted to delete system files on your router or live CD permanently, you would have to flash a new firmware image or burn a new live CD, even if you're running as the root account.
      What I'm saying thus is, this crap is to be expected.

      Can you run a script as root on startup that "deletes" the so-called apps? I would settle with that.

  • When they came up with don't be evil, I think they meant it in good faith, it was naive and it was impossible, like pacts to be best friends forever, but at some level the people at the top there believed in this with respect to their muddled conception of evil.

    So this is disappointing. Nexus was at the very least a huge bone to the tech community, and was pretty much the last man standing against a snowcrash vision of the mobile space. It was rooting friendly, and the majority of users kept it hooked into

  • by LichtSpektren ( 4201985 ) on Wednesday August 31, 2016 @10:45AM (#52802623)
    Literally the only reason I recommend Nexus devices is because their security update policy is codified and public: monthly security updates for the life of the device (which is listed here: https://support.google.com/nex... [google.com] ).

    As long as they're still doing that, and keep the bootloader unlockable, the Nexus is still really the only smartphone worth owning. (Yes, Samsung currently does monthly security updates as well, but that's a matter of policy, not a promise to their customers; they could change their policy at any time.)
    • The doddering old man named Google could just as easily break this "promise" whenever it chose to. Or just "forget" its promise as doddering old men are wont to do. What are you gonna do about it?

  • I feel like they're going for what they had when they owned Motorola. Basically stock Android with Google Apps and a few extras (like enhanced camera apps and the like.)

    As long as they don't do things like bundle "special offers" as non-removable systems apps and continue with the Nexus update policy, I don't really see it as a problem. (New versions for at least 18 months, security updates for at least 36 months.)

    Hopefully, this time, they won't sell it all to Lenovo.

  • I have had three Google reference phones, and all have performed pretty well. I like having bone-stock vanilla Android A LOT, and it eventually let me to adopting Project Fi (which has been pretty good, altogether!). So, naturally, I'm a bit bummed that the days of reference Andriod phones are coming to an end. I hope that there's still some kind of Google-preferred offering to upgrade to when my Nexus 6 gets tired, with a reasonably stock flavor of ANdriod. Since Google is my cell provider, I'll just go to
  • The only reason I didn't stick with Nexus after my 4, was the idiotic decision to place the power button, right under your index finger, where you're holding the phone. I'd say a good 80% of the times I turned that phone on or off were unintentional.

    There aren't many phones that still place it on top, but that was pretty my only requirement for my next phone. Getting tired of all the different models pretty much just being clones of the same crappy design. A little variety would be nice.

  • Comment removed based on user account deletion
  • I think this is a big opportunity for some of the up and coming brands to grab some market share.
    I have a BLU Life One X and I am not sure how "vanilla" it is, but it's definitely not bloated. It's affordable ($150) has good specs, dual sim, and is unlocked.
    Why would I want an iPhone or Nexus?

    It's kind of a shame that people only think there are a couple of choices when it comes to phones.

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