Mark Wilson, writing for BetaNews: If you have eschewed the big names and opted for a smaller ISP, you probably have a happier broadband experience. These are the findings of a report which says the big four ISPs in the UK -- BT, Sky, Virgin Media and TalkTalk -- are rated lower than their smaller rivals. In fact, the highest rated provider, SSE, has only been in the broadband game since 2014, with Yorkshire-based Plusnet coming in second place, says Cable.co.uk. Of the big names, TalkTalk provides broadband to 13 percent of UK internet users, yet it scored just 6.66 out of 10 and placed in ninth position. The four biggest companies accounts for 87 percent of the market, but the best performer -- Sky -- only managed to hit fifth place.