It's no secret that Microsoft has been aggressively pushing Windows 10 to users. Over the past year and a half, we have seen users complain about Windows 10 automatically getting downloaded to their computer, and in some cases, getting installed on its own as well. The automatic download irked many users who were on limited or slow data plans, or didn't want to spend gigabytes of data on Windows 10. A company executive has admitted for the first time that they may have went overboard with Windows 10 updates. From a report on Softpedia: Chris Capossela, Chief Marketing Officer at Microsoft, said in the latest edition of the Windows Weekly that this was the moment when the company indeed went too far, pointing out that the two weeks between the moment when users started complaining about the unexpected behavior and the one when a patch was released were "very painful." "We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you're not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn't mean cancel," he said. "And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior. And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously."