Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror
Twitter Bug Businesses Social Networks

Twitter Admits It Recently Overcharged For Ads (cnn.com) 24

An anonymous reader quotes a CBS report about more bad news for Twitter: The microblogging service has acknowledged that it inadvertently overcharged some advertisers for video ads, capping off a year that has featured a failed sale of the company, the departure of six of its 10 top executives and a nearly 30% drop in its stock price. As Business Insider reported, a bug in a recent version of Twitter's Android App inflated some metrics by as much as 35% for video ad campaigns that ran between November 7 and December 12.

The San Francisco-based company issued refunds to the affected advertisers, which in many cases were for minimal amounts of money, a person familiar with the situation said. "The impact was limited given this happened only on Android clients over the course of a month," the San Francisco-based company said in a statement. "This was a technical error, not a policy or definition issue, so it has been resolved."

One analyst told CBS, "I don't think this as fatal as it is embarrassing."
This discussion has been archived. No new comments can be posted.

Twitter Admits It Recently Overcharged For Ads

Comments Filter:
  • ... is to have an ISP scoop it up.

    "Exclusive to Verizon!! Twitter with no data cap! Move to our new product called "Vritter" and we will throw in a free Elf on the Shelf. No, make that two."

    For reference, see AT&T Direct TV.

    • ... is to have an ISP scoop it up.

      "Exclusive to Verizon!! Twitter with no data cap! Move to our new product called "Vritter" and we will throw in a free Elf on the Shelf*. No, make that two."

      For reference, see AT&T Direct TV.

      * Elf may record and transmit video and audio for customer service enhancement purposes...

  • by JustNiz ( 692889 ) on Saturday December 24, 2016 @02:02PM (#53548589)

    Funny how companies never inadvertently undercharge.

    • by hdas ( 2759085 )

      Good thought :). Like occasional overcharges, there are are undercharges as well, but obviously that's not news.

      In fact for those unfamiliar, it might surprise that the common model is to "undercharge" systematically based on something called second-price auction. This includes ad systems like Google AdWords and Yahoo Gemini. In a nutshell, the highest bidder wins, but pays only the bid of the runner-up. See https://en.wikipedia.org/wiki/... [wikipedia.org] for some additional details. Needless to say, there are other comp

  • by Cinnamon Beige ( 1952554 ) on Saturday December 24, 2016 @02:51PM (#53548823)
    Having been watching with some amusement the business news on Twitter, I have to agree that it's embarrassing, not fatal--mostly because I'd be amazed if Twitter managed to survive as a company long enough for this to manage to do much worse damage.
    • Agreed. I used to have close to 20 friends working for Twitter. They've all left, including those in the legal department. The user base issue was something that they really couldn't change.
    • by Raenex ( 947668 )

      Unless their user base completely implodes, they should be fine as long as they trim the fat. I mean seriously, just how much would it take to run Twitter if you did it barebones?

      I'd start by moving out of overpriced San Francisco, getting rid of most management and anybody else not essential to running Twitter or generating profit. Then just generate sweet profit, and fuck Wall Street "expectations" for growth.

  • Otherwise, how will we ever know what POTUS is thinking right now?
    • Otherwise, how will we ever know what POTUS is thinking right now?

      I believe a modest amount of LSD plus a Magic 8-ball could, in a pinch, provide a reasonable approximation.

  • Nike Free Run [gecoreci.com] le Sénégal et le Venezuela avaient décidé de présenter de nouveau le texte. Même si la résolution ne prévoit pas de sanctions contre Israël, les responsables israéliens craignent qu'elle ne facilite les poursuites à la Cour de justice internationale et n'encourage des sanctions contre les produits des colonies.Le premier ministre israélien Benjamin Netanyahu a condamné la résolution et critiqué le président am

I THINK MAN INVENTED THE CAR by instinct. -- Jack Handley, The New Mexican, 1988.

Working...