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Google AMP Is Rolling Out For 1 Billion People In Asia-Pacific Region (meshrepublic.com) 48

meshrepublic shares a report: As per the latest announcement, Google AMP is rolling out for 1 billion people in Asia Pacific. Baidu and Sogou, which account for around 90% of the search market in China, made the announcement on the opening day of the first AMP developer conference which is taking place in New York. Also, Yahoo Japan will connect to AMP pages from their Search results. This will bring all the benefits of AMP to their 58m daily users in Japan. With the addition of these search giant's, means, a billion more people will be using Google Accelerated Mobile Pages. Per Google research, 70 percent of conventional mobile pages take seven to 10 seconds for visual page content to load. By comparison, AMP pages' load in less than one second, on average.
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Google AMP Is Rolling Out For 1 Billion People In Asia-Pacific Region

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  • How many watts is this amp? Does it have RCA jacks, or balanced jacks? What's the noise floor? The dynamic range? THD?

    ...you have to love poorly chosen jargon

    • by PolygamousRanchKid ( 1290638 ) on Wednesday March 08, 2017 @08:28AM (#53999091)

      The most important question is if it uses Monster(tm) Tubes. Audiophiles really can hear the difference.

      This is why the Internet was created as a "series of tubes" . . . it sounds better . . . much better that tubes wired in parallel.

      • Audiophiles really can hear the difference.

        We certainly can. Tube preamplifier and power amplifier designs almost always suffer from higher noise levels, more pronounced THD, and less dynamic range as compared to more modern semiconductor-based designs. Also, at the actual audio high end, digital completely rules when maximum fidelity is the goal.

        On the other hand, tube heaters (and indirectly heater-excited cathodes, when present) glow in the dark. There's just no way around that one.

        Plus, tube gets a litt

        • Dear Abby...

          I think my wife is cheating on me. I am a working musician and, as you would expect, travel a lot. I have been noticing strange things happening when I get home. Her mobile phone rings and she steps outside to answer it or she says, "I'll call you back later". When I ask her who called she gets evasive.

          Sometimes she goes out with friends but comes home late, getting dropped off around the corner and walking the rest of the way.

          I once picked up the extension while she was on the phone an
          • Dear OSL Meow:

            When you say the tube was not glowing as bright, are you saying the cathode (orange glow) was dimmer, or that the glass (blue glow) was dimmer, or do you see a haze around the inner structure that was different?

            Each of these could indicate a different potential problem; your wife may have swapped tubes without you knowing, which may be an indicator of insufficient performance on your part (she could simply be too shy to tell you); or, she may have been... using... that tube in her own, er, amp

        • Ok, I know this is all in jest anyway, but I have to stick up for my baby, an ST-70 tube amp (I think mine is from the 60s -- got it for free a while back, just needed new filter caps).

          I absolutely agree that with good designs, a SS amplifier can outperform a tube-based one -- but it really has to be a good design! My old tube amp [thehistory...ording.com] can be competitive with modern gear (+/- 0.5dB vs. +0/-1dB over the audible for this modern guy [monoprice.com]). And the distortion (IMD, not the usual THD) is not unreasonable either (simila
  • AMP? (Score:5, Insightful)

    by hcs_$reboot ( 1536101 ) on Wednesday March 08, 2017 @08:07AM (#53999011)
    Is that supposed to be obvious?
    • by Anonymous Coward

      It's in the blurb: Accelerated Mobile Pages. It's Google's way of using script libraries and central hosting to make the web "faster". You know, in case you want to make the web even more dependent on the people who hold an auction every time you view a web page so that they can sell your attention to the highest bidder.

      • Re:AMP? (Score:5, Informative)

        by DontBeAMoran ( 4843879 ) on Wednesday March 08, 2017 @09:55AM (#53999505)

        It may be in the blurb, but whoever wrote it doesn't know that you don't give the definition of an acronym after using it multiple times. It's supposed to follow the first mention in parenthesis, i.e. "As per the latest announcement, Google AMP (Accelerated Mobile Pages) is rolling out..."

    • by Anonymous Coward

      You know that annoying thing Google does to websites if you search for things on your phone? The one that breaks the back button and makes it impossible to share results with other people? That thing.

    • Asian Massage Parlor
    • It's the poorer cousin of Minimum Viable Product, only instead of being viable it works outside of standards (hence alternative) and is less usable than the thing it's replacing.

    • Not really. I was thinking it was something about C++ AMP [wikipedia.org]. But no. Why is it they only expanded the acronym at the end of the summary.

  • by Anonymous Coward

    AMP is possibly the worst idea Google has ever come up with. And the AMP pages are cached by Google, making them useless for many dynamic sites. And yet, if you serve AMP content you get higher up the search results pages, so we're forced to render another version of our content just to stay competitive.

  • AMP sucks! (Score:4, Insightful)

    by DatbeDank ( 4580343 ) on Wednesday March 08, 2017 @08:32AM (#53999099)

    AMP is the most annoying new "feature" infesting the web. Half of the time, the pages don't load properly so i have to click through the link at the top to get directly to the page.

    Instead of trying to make my mobile browsing experience better, why don't you deliver the damn content I asked for Google!.

    • by Anonymous Coward

      The pages load properly for me, but they break the back button. It's like 1990's web apps all over again. I believe a lot of the "speed advantage" comes from the fact that the content is preloaded while you are still on the parent page.

    • Same thoughts here. I frequently find pages asking me to fill out a form or referring to some page widget and feeling very lost for a bit until I notice I'm still on the AMP version of the page. If I have to load and look through two different versions of a page, that's a waste of my time. But I guess they get to serve ads to me twice so it still benefits them.

  • AMP Good and Bad. (Score:5, Interesting)

    by 140Mandak262Jamuna ( 970587 ) on Wednesday March 08, 2017 @08:42AM (#53999137) Journal
    AMP is good in the sense, it forbids most of javascript and other gunk. AMP is a subset of full web standards. Sort of going back to the basics of HTML. In some sense it is separation of content from presentation, etc. Direct opposite of embrace-extend-extinguish, this is embrace-shrink-ignite! The AMP compatible pages live in your servers and non Google services can access it too. And a site can choose to have AMP compatible version as its only version. This could cut down the bloat. That much is good.

    What is bad? The Google search results that use AMP content is accessible from Google URL. Mysite/AMP will become Google.com/Mysite/AMP. All the traffic will flow through google servers, allowing google to know even more about your browsing habits than it already does.

    Google says AMP is not a page rank service, and AMP will not get special treatment. But most people won't believe it. And eventually AMP content would be considered more "trustworthy" and given higher weightage. Google has this issue of sites presenting one content to web crawlers and indexers and presenting different content to regular users. So it can decide to reduce weight for javascript heavy sites and increase weight for "plain" sites that can not play this trick easily. Ostensibly it is a persuasive argument, but it also benefits AMP pages over non-AMP pages.

    AMP provides some light, Google approved API for serving Ad-content. If this AMP thing takes hold, Google will be controlling the access point of all ad-servers.

    Anyway Mobile data speed in India is poor. I understand it is fantastic in Korea and Japan. Not sure about China. So this will make some impact in India at least.

    • Re:AMP Good and Bad. (Score:4, Informative)

      by rmdingler ( 1955220 ) on Wednesday March 08, 2017 @08:55AM (#53999199) Journal

      Google says AMP is not a page rank service, and AMP will not get special treatment.

      FTA: In past, we heard that AMP is not ranking signal. But your page speed is. If Google see two version of page, one AMP and one other, Google will show AMP version in result.

      Although it reads like a poor Chinese to English conversion, the meaning is fairly clear.

    • Mobile data speed in India is no longer poor (in the urban areas), thanks to the price war 4G players have gotten into. AMP is great for reducing page load times even when bandwidth is good. Who wants all that gunk loading on their puny mobile screen anyways?
  • By comparison, AMP pages' load in less than one second, on average.

    AMP pages' what loads in less than one second?

    • Probably Google's homepage or something. But the trick here is the lack of advertising stuff in the AMP pages. When adding that back again, AMP pages will be just as slow as any other conventional page. With the only exception that Google will be able to register everything when using AMP pages. Just as scary as the Google fiber ISP.
  • I've been getting Google AMP results from Google Japan for some time. The only thing I don't like about it is the extra click if I want to get to the real page, but that's generally only 25-50% of the time.
  • From AMP description forbidding this and that including writing your own javascript this reads like nothing more than a doomed power play by Google to leverage it's position.

    AMP = faster page load = page rank bias in 3...2..1...

    I'm not even sure what the point is. Creating a website that loads seemingly instantly is currently not a big deal. Sites are slow intentionally because owners wittingly or not elect to load all manner of redundant cross site stalking and advertising bugs since these activities ben

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