Facebook's messaging platform, which reports 1 billion monthly active users, announced on Thursday that it is rolling out its experimental virtual assistant "M" to all Messenger users in the United States this week through a new feature called M Suggestions. A report adds: M Suggestions does exactly what its name suggests, using artificial intelligence to understand what is being said in any given Messenger chat to make recommendations that pop up during the course of a conversation. Some folks who already feel like Facebook is watching them when they see ads in their News Feed for bridal gowns after getting engaged may be creeped out by the fact their messages are being analyzed. But Stan Chudnovsky, Facebook Messenger's Head of Product, contends their goal with M Suggestions is to offer a better user experience. To wit, M Suggestions does not currently generate any revenues for Messenger. "The history of the internet is all about removing friction," Chudnovsky told Yahoo Finance. "In this case, instead of you having to think about doing something, like sending a sticker, paying a friend for something or sharing your location, and having to press three taps, M does it for you."