Microsoft has kicked off 2018 with two new ads promoting Windows 10 Edge's battery efficiency and speed compared with Google Chrome. From a report: Microsoft published the two new ads on New Year's Eve, pitting Edge against Chrome, the world's most popular browser. "Microsoft Edge is up to 48 percent faster than Google Chrome," Microsoft says in one of the 30-second ads. Not only that, but Microsoft argues that Edge is safer too, thanks to SmartScreen, its built-in equivalent of Google's Safe Browsing anti-phishing technology. Microsoft says: "Edge blocks 18 percent more phishing sites than Google Chrome." Microsoft doesn't cite the source of this statistic, but in October, NSS Labs released a report comparing Edge on the locked-down Windows 10 S with Chrome on Chromebooks, suggesting that Edge blocks more phishing URLs than Chrome.