A Dallas business owner is accusing Yelp of hiding good reviews of his coffee shop after he refused to pay them for advertising. From a report on CBS Local: Bob Sinnott owns Toasted Coffee + Kitchen in Lower Greenville. He said after months of non-stop phone calls from Yelp, he claims his favorable rating dropped after he finally told the company he would not pay for advertising. "What I would compare it to, the mafia," said Sinnott. "You know, you do business with me or there's retaliation." Sinnott feels Yelp is hiding many of his 5-star reviews in the "not recommended" section because he chose not to pay for Yelp services. "The sales pitch is, pay us a monthly fee and we'll your help page," said Sinnott. He claims there were constant phone calls and emails from Yelp pitching the company's services. "It became what I would call borderline harassment," said Sinnott. After posting on Facebook about his experience, Sinnott said his rating went from a 4-star to a 3.5-star rating. Google rates Toasted at 4.1 and Facebook has the business at a 4.6 rating.