"The gambling industry is increasingly using artificial intelligence to predict consumer habits and personalize promotions to keep gamblers hooked," reports The Guardian, citing industry insiders. "Current and former gambling industry employees have described how people's betting habits are scrutinized and modeled to manipulate their future behavior." From the report: Publicly, gambling executives boast of increasingly sophisticated advertising keeping people betting, while privately conceding that some are more susceptible to gambling addiction when bombarded with these type of bespoke ads and incentives. Gamblers' every click, page view and transaction is scientifically examined so that ads statistically more likely to work can be pushed through Google, Facebook and other platforms. Users unwittingly consent to the use of their data in ways they aren't aware of due to lengthy terms and conditions, enabling their information to legally be used in this way. Last August, the Guardian revealed the gambling industry uses third-party companies to harvest people's data, helping bookmakers and online casinos target people on low incomes and those who have stopped gambling. Despite condemnation from MPs, experts and campaigners, such practices remain an industry norm.