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Mozilla Firefox

Mozilla Debuts Firefox Extension that Recommends Content Based on Your Browsing Activity (venturebeat.com) 102

Mozilla on Tuesday began testing a Firefox extension that shows you its best guesses for what you want to see on the web. From a report: The Advance web extension is available for anyone from today and can analyze content on current active web pages to recommend related tidbits you may want to "read next" from other websites. It will also surface recommendations based on your recent browsing history in a "for you" section. With the extension installed, you just browse the web as you normally would and the little sidebar will show things that are relevant to what you've been looking at. The extension is powered by Laserlike, a VC-funded, machine learning-powered "interest search engine" that delivers personalized content. As such, Laserlike will receive users' browsing history -- something Mozilla wants people to understand before they install the extension. But the company has also built in some tools to boost control and data transparency.
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Mozilla Debuts Firefox Extension that Recommends Content Based on Your Browsing Activity

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  • by Anonymous Coward on Tuesday August 07, 2018 @11:46AM (#57086030)

    And please be **specific**....

    • by Anonymous Coward on Tuesday August 07, 2018 @11:51AM (#57086076)

      The NSA and the GCHQ.

    • by Anonymous Coward on Tuesday August 07, 2018 @11:53AM (#57086106)

      Some project team at Mozilla, same as the ones that want to ignore your DNS settings and route it all through their selected provider. Or the ones that forced pocket into the browser when it should have been an extension. Maybe even the ones who hilariously run this [mozilla.org].

    • by vux984 ( 928602 ) on Tuesday August 07, 2018 @11:53AM (#57086110)

      If I had to guess I would expect Laserlike is paying for this, and is paying Mozilla to develop and promote it.

      And that's fine.

      It's an extension.
      And it's pretty clearly disclosed what it does.

      It's not something I would ever want; but its the right way to do it, and really its how pocket should have been done too.

      • by Anonymous Coward

        I agree pocket should have been an extension.

        I will be irked if this extension is on by default.

      • You mean Mozilla has finally discovered a business model: companies willing to pay them to subject their users to ads?
        • by vux984 ( 928602 )

          What do you think their previous business model was?

          How was "Take money from google to make it the default search engine" any different?

          • How was "Take money from google to make it the default search engine" any different?

            It was different from pocket in that making google the default search engine doesn't involve adding code. Pocket integration is different from this in that it wasn't an extension like it should have been, even if bundled with the browser.

        • by higuita ( 129722 )

          no, companies that are willing to pay to have mozilla promote their extensions... is up to you to install then or not.

          most people trust mozilla in to protect your data, so any of those companies will either to have a good privacy policy or pay even more for mozilla to recommend then

          Imagine facebook recomending this extension... would anybody trust it? now look at mozilla or FSF recommending some extension? the feeling is for sure different (more for some than others, but totally different from facebook)

      • by mikael ( 484 ) on Tuesday August 07, 2018 @01:04PM (#57086704)

        Then they will supply it pre-installed with Firefox downloads. Then to improve speed and performance, it becomes built into the browser.

      • If I had to guess I would expect Laserlike is paying for this, and is paying Mozilla to develop and promote it.

        And what kind of custom API support (or hooks) is Mozilla enabling to support this extension that they wouldn't for other extension developers who haven't forked over any $$$? Is it the kind of access they asserted isn't allowed / supported anymore with Web Extensions? I'm not saying this is something to argue over, but it would show where everyone is on the food chain... Hopefully, it's just a "normal" extension that *won't* come bundled with Firefox -- because, seriously, who would actually want this?

    • by Anonymous Coward

      Who asked for this? Anyone who misses StumbleUpon. It shut down in June and was extremely popular for a while. Users are willing to give up privacy, or ignore privacy policies, for extra lulz on the web. https://en.wikipedia.org/wiki/... [wikipedia.org]

      • by higuita ( 129722 )

        +1 to this!

        If this extension is easy to enable and disable, (or even better, using the firefox containers, "open tracking and suggestion tab"), i can use it to search for info and debuging, we could find new hidden gens line with stumbleupon

    • If they can do a better job of it than Google, I'm all for it.

      Google *also* has access to all my browsing, as much as I try not to let them, and they make some hilariously bad recommendations despite all that info. "Oh, you're really big into astronomy and space exploration? Here's a horoscope (for a different astrological sign, not that it matters), a Nabiru conspiracy theory, some Apollo conspiracy theories, and some supermoon crap", "Oh, you watch Youtube documentaries on WW1? Did you know Obama is still

      • Google *also* has access to all my browsing, as much as I try not to let them,

        So Google has your "browsing history", or Google knows when you click on a Google search link or on News.Google.Com?

        You do realize that even though Google shows the correct target link in the status bar, it actually front-ends the link to visit themselves before it forwards you to the target? Just because Google knows what you're reading (by a Google reference) doesn't mean they automatically know your entire browser history.

        OTOH if you type "facebook com" and click on the suggested link, then they pro

        • My privacy died a death by a thousand cuts.

          There's searches. I use Google because they're actually the best I've found, and I don't bother using any of the "anonymizing" Google frontends because it's futile. All it would tell them is that I'm trying to hide.

          There's Android. I do run Firefox on my phone, as gimped as the mobile version is, but I have to assume they get at least broad-level telemetry of what I'm browsing on mobile from their OS-level crap. And worst-case, they snoop my history on that, which

    • Their bottom line. They need to bring on non-Google revenue somehow to keep paying for the redesigns and cutting of features

    • I did.
      I'm a Bigfoot porn aficionado and I wanted to see new sites but this extensions only shows me Sasquatch and Yeti porn, which is completely different.
      After all I'm no perv.

      • You should see what this extension recommended to me. I'm a fan of hentai, furry, tentacles, etc. You know, the normal stuff. But the things this extension recommended me will haunt my nightmares:

        Monochromatic, black and white hentai mangas. The horror.

  • Still No! (Score:4, Insightful)

    by Anonymous Coward on Tuesday August 07, 2018 @11:55AM (#57086124)

    >Laserlike, a VC-funded, machine learning-powered "interest search engine" that delivers personalized content.

    Yeah. Sounds as legit as the ASK Toolbar.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      That description begins with finance, progresses through vague but tech-sounding buzzwords, and ends with exactly what everyone else already delivers: you know exactly in what order that company thinks (money first and hype second, with product as an afterthought). I guarantee you that they are Indians looking to turn tech hype into quick bucks.

  • by Anonymous Coward

    With the extension installed, you just browse the web as you normally would and the little sidebar will show things that are relevant to what you've been looking at. The extension is powered by Laserlike, a VC-funded, machine learning-powered "interest search engine" that delivers personalized content. As such, Laserlike will receive users' browsing history -- something Mozilla wants people to understand before they install the extension.

    No thanks ... I don't want recommendations, least of all from a third

  • How to turn it off?

    • by burni2 ( 1643061 )

      As for pocket deleting the xpi over and over again after each update it spawns again like Freddy.

      "C:\Program Files\Mozilla Firefox\browser\features\"

  • by Locke2005 ( 849178 ) on Tuesday August 07, 2018 @12:02PM (#57086206)
    "Honey, why do I keep seeing all these gay porn ads when I'm using our computer?"
    • by DeVilla ( 4563 )
      "Um ... Well John ... I don't know? Russian hackers? Yah, that's it... Don't give me that look."
  • So just as StumbleUpon dies, a possible replacement is brought to the fore. Interesting.

    (no, mix.com is not useful)

  • by smooth wombat ( 796938 ) on Tuesday August 07, 2018 @12:10PM (#57086266) Journal
    What I choose to view. I don't need some lousy piece of software trying to guess what I want to view next or might be interested in, especially when someone else will use that information for their benefit. Hey, Mozilla, take your stinking software off me, you damn dirty programmers!
    • by Kjella ( 173770 )

      Yes the horror of Spotify suggesting music for you or Netflix/YouTube recommending shows or Amazon/eBay showing you similar/related items you may want. In theory I'd not be that opposed to this extension, but my biggest doubt is that I surf in many different contexts and putting them all in a blender would just get weird. So I expect that rather than being websites that suit my taste it'll be more like constant sponsored ads trying to cash in on whatever I'm looking at right now.

    • I fully agree with you.

      To play devil's advocate here: Many people have tunnel-vision existences. They have no ability to think randomly or have any knowledge of how to discover new things. This may help those types of people.

      To play God's advocate to Devil's advocate, this will be used in an attempt at controlling what people will see. It will hide things that are unpopular to The Powers That Be. It will be used to drive people towards economic activity that may not be in their best interests.

      Meh. This soft

  • I'm looking at a news article about my local fire-fighters upcoming fire-fighters challenge event. It's on august 22nd. There's a video of last year's event.

    Because I've read this article, I now know about the event, and have decided to attend or not to attend.

    As a result, I have the information that I need.

    So what magical insight-recommendation-engine is going to suggest that I learn more about an event that I just read from official announcements?

    What do I want? I want an engine that correctly says "con

  • How about a Firefox extension that sends an electric shock to anyone who knows enough about my browser history to recommend stuff?

  • ... oh so creepy.
  • by OneHundredAndTen ( 1523865 ) on Tuesday August 07, 2018 @12:42PM (#57086536)
    The best thing about this extension is that you do not have to install it.
  • by hyades1 ( 1149581 ) <hyades1@hotmail.com> on Tuesday August 07, 2018 @12:43PM (#57086548)

    Lord help the relatives if I ever dropped dead without a chance to reach out theatrically as I took my last breath to nuke this app. That cute little sidebar would probably read like the subject catalog of YouPorn, with maybe a few categories thrown in even they haven't thought of yet.

  • Why do I need an extension that links me to pr0nhub? I already have it bookmarked.

  • As if people are not already living in their own little bubbles as it is. This will just make it easier for people to only see and hear what they already believe. They should offer an extension that recommends diverse articles, not just the same thing people are already reading.
  • It's like they're trying to make me hate them even more.

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