Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide, Study Finds (variety.com) 147
When it comes to devouring bandwidth online, no company can hold a candle to Netflix. From a report: Netflix remains the 800-pound gorilla of the streaming world: Video from the service consumes a significant 15% of all internet bandwidth globally, the most of any single application. That's according to the latest Global Internet Phenomena Report from Sandvine, a vendor of bandwidth-management systems. Netflix was followed by HTTP media streams, representing 13.1% of all downstream traffic; YouTube (11.4%); web browsing (7.8%); and MPEG transport streams (4.4%). In the Americas, Netflix grabs an even bigger slice of the bandwidth pie, accounting for 19.1% of total downstream traffic. Here's an interesting wrinkle: In this Americas, Amazon Prime Video consumes more data (7.7% of downstream traffic) than YouTube (7.5%), per Sandvine. During peak evening hours, Netflix usage can spike as high as 40% of all downstream traffic on some wireline operator networks in the Americas, per the study, which remains consistent with past studies Sandvine has conducted. Further reading: File-sharing Site Openload Generates More Traffic Than Hulu or HBO Go, and the source study: Sandvine.
Re: Good thing everyone pays! (Score:1)
Consumers pay for all of it eventually, when Netflix passes along the costs in the form of higher prices. Republicans care far more about shareholders and corporate profits than about consumers and the general public.
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One amendment - you mean republicans. Not everyone who you might label conservative is against net neutrality just like not everyone you might label liberal is not for it.
As a rule however, republicans are all about letting 'business owners' maximize profit and the expense of consumers on the tired and self serving assumption that ANYTHING that is good for business is always good for consumers.
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I guess you've conveniently forgotten when Netflix increased their premiums for everyone three months after they lost the lawsuit with Comcast (about a month after a federal court suspended the FCC's net neutrality rules) and had make a deal to pay Comcast to stop throttling connections at the peering points.
So yes, Netflix did get more expensive back in 2014 when net neutrality was suspended and the FCC stopped even pretending they were enforcing any of those rules.
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Man I'm glad shitty internet is the reason "america" sucks so much. I figured it was the incarceration rate, or the murder rate, or the poverty.
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Hold the phone! (Score:3, Interesting)
A popular internet service, that regularly broadcast High Definition video and audio, and has access to a good portion of data, is using a good portion of the bandwidth.
Here is the thing. Netflix when it moved to streaming was smart enough to have good enough DRM, So content producers got comfortable with them broadcasting the data. It has become convenient enough that most people don't care and will download gigs of data over and over again.
Now I know there is some devices that allows you to download shows and movies, but still we are just eating bandwidth.
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Netflix has done amazing work to minimize the bandwidth they consume. I think they've re-encoded their entire library twice now.
In this Americas, Amazon Prime Video consumes more data (7.7% of downstream traffic) than YouTube (7.5%), per Sandvine.
I think that shows the difference it can make: YouTube video is also fairly well optimized, while I suspect Amazon just deoesn't care at this point, though they eventually will.
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It's probably more efficient to have each ISP cache the most popular streams locally at the head-end of the cable network than it is to have a distributed p2p network that sends chunks from dozens of other remote PC's.
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My ISP has one and it's great. I get a 2ms ping to "netflix" and fast.com shows I get 930Mbps downloads from that location.
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Hmm i can't seem to get any ping times that fast.
Even ssh'd into my router, the best I can get is an average ping time of 1.8mS to the netflix oca, it's about the fastest thing i can find to ping anywhere. It's even a full millisecond faster than my isps own website.
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Fortunately it's a renewable resource.
This is a little surprising (Score:2)
Downstream of the cache (Score:3)
They'll usually stop by your local ISP and offer them a big DVR along with money to pay for the electricity.
if I read correctly excerpts like this one :
The stat reported by the study are downstream of the "big DVR" cache-server that Netflix collos at the ISP's data center.
It's bandwidth consumed on the network between ISP and clients.
It's "big DVR to Android app" bandwidth.
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Wrong (Score:5, Insightful)
Uh no. The title must have been phrased by the anti net neutrality crowd.
Actually, Netflix doesn't consume a single byte of downstream traffic. They don't pay for it, they don't consume it.
ISP customers choose to consume the downstream bandwidth that they already paid for by ordering data from Netflix. If the ISPs can't provide the downstream bandwidth that they have *already sold* to their customers then they should face consequences and not try to double charge and extort other companies.
Actually, no : it might be cached (Score:2)
You're forgetting that the content from Netflix has to travel upstream from their servers for the other half of the trip
Actually no, it doesn't necessarily need to travel up. /. entry :
As pointed by other threads discussing this
Netflix usually sets up giant caches at ISP (that both saves Netflix and ISP's upstream connection bandwith, and also increases quality and decreases latency for clients).
So, sometimes (when you're watching something popular), the movie is streamed directly from the Netflix's caching server hosted in the ISP's datacenter to you Netflix app, without anything else happening on the wider internet.
The onl
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Not the history. Netflix wanted the rack space for _free_.
When that didn't work, they started bitching about network neutrality.
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The water company tells you that you should be getting pressure X and flow-rate Y. Well, what if everyone just leaves their faucets and showers running non-stop? You ain't gonna get X and Y. Was the water company lying? No. They didn't build infrastructure for that scenario.
If the water company promises X pressure and Y flow rate, and you don't receive it, then yes, the water company is not delivering their promise.
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Its a moving target, NN doesn't allow for the next big thing, let alone however many other factors that determine usage.
Tomorrow SuperNetflix will start up and offer 8K video DIRECT TO YOUR REFRIGERATOR, using 95% of all bandwidth everywhere and somehow its going to all be the ISP and trunking operators faults because they can't magically meet the new demand and or renegotiate their deals because all traffic has to be treated equally.
Therefore all the base prices rise equally, and the biggest operators pay
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So the ISP just has to do what the water company does, charge per unit. $X for 100 GBs or such and the people using the most bandwidth can pay their fair share.
The problem is they want to sell you what they don't have, unlimited data.
Re:So the issue is fraud, not "neutrality". (Score:4)
The ISPs are not helpless. They are not surprised. They understand the trends year to year, and have many options for corrective action. No one is putting a gun to the head of the CEO of the ISP and forcing them to sell what they cannot provide.
Without the conviction to demand all actors to tell the truth, libertarianism is complete bullshit.
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Bringing in perfection and "angelic" behavior into the discussion is a Straw Man.
Libertarianism is a set of universal principles; authoritarian is the lack of universal principles. The Free Market is a long-term societal process that is aligned with universal principles.
The Free Market is built on the idea that it is possible to apply human volition to create agreements, agreements that may be imperfect, but are usually "understandable enough" by two or more human minds. In our modern society, these agreements are contracts. Contracts expected to be enforceable by courts of law applying understandable concepts about contract law. The cornerstone of contract law is "the meeting of minds", an
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Yes, but they should be able to bill some or all of the data usage osts related to the humanitarian work to the organization they do the conference for. If the isp starts charging differently depending on 3.d party service consuming the data we open a whole can of worms.
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Then customers starts getting booster pumps that suck out the required pressure X and flow-rate Y from the water mains. That causes other people to lose pressure and flow rate so they too get booster pumps. Then everyone has booster pumps and their water flow is back where they started.
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Around here, the water company is putting meters on the water and making people pay for what they use. The odd person has had a nasty surprise due to their leaky pipes.
ISP's could do the same if they're really worried about people using too much, but really it seems they want to censor.
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All this means is that you and your ISP have a disagreement about the service that is being bought/sold.
The water company tells you that you should be getting pressure X and flow-rate Y. Well, what if everyone just leaves their faucets and showers running non-stop? You ain't gonna get X and Y.
Was the water company lying? No. They didn't build infrastructure for that scenario.
That's why the water company is putting meters on peoples water connections and charging them per liter (or gallon).
Same thing would work with the internet but ISP's want to claim unlimited data that they can't deliver.
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... and to add to your post, is that ALL downstream data or just localized to the ISP downstream data? (to say nothing of Netflix installed-in-the-ISP "cache boxes" or CDNs or whatever they are being called today.)
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No, it'll lead to data quotas. If you want to stream 4k video all day, it'll cost more. Perhaps it'll be like electricity, where you pay by the GB or perhaps it'll be more like buy 100GBs at a time. It's one fair way to make people pay for resource usage. The problem is that ISP's want to lie and make claims that they can't meet.
Correction... (Score:1)
15% of All Internet Downstream Traffic Worldwide Is Used For Watching Netflix
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15% of All Internet Downstream Traffic Worldwide Is Used For Watching Netflix
With 80% for porn and 5% for everything else.
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I use Netflix to watch content I already own, to lazy to get up and change a DVD. So I am swapping internet traffic for lounge room traffic ;D. I also have bought a game on steam because it was really cheap and I couldn't be bothered looking for the DVD, yeah it was worth $2.
Then again that is what the internet is all about, altered flows of information, from having to travel, via car to the store to buy, what was delivered by truck, from the warehouse, which received it by truck and from their well, plane
Great! (Score:1)
It's what the people want.
The people pay for it.
All costs are past down to the consumer.
guess I thought wrong (Score:4, Interesting)
thought it would be pornhub that would eat up most of the bandwidth :-)
Re:guess I thought wrong (Score:5, Insightful)
I believe I saw a stat once that the average session at Porn Hub is something like 10 minutes, so that limits the impact somewhat. ;-)
Hell, the middle 10-12 minutes of most porn scenes just gets tedious and people just fast forward to the money shot anyway, or so I'm told. :-P
How about Windows 10 updates? (Score:2)
Not just Netflix (Score:1)
Even though Netflix is at 15%, compared to Hulu, CBS, ETC. They all send the data.. I Pay for my bandwidth to use as I please.
Shocking (Score:2)
Shocking I say.
1) Netflix is the most popular streaming service
and
2) It's video which, by default, is very bandwidth hungry especially at
HD and above resolutions.
Add those together and the headline shouldn't come as a surprise to anyone.
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Does this include On Demand cable services? (Score:2)
I wonder whether these stats include the On Demand services available from the cable companies? My Comcast TV service (live and/or on demand) is clearly internet based but are they counting that usage as internet bandwidth?
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No. It might be IP based, but it's not "The Internet" in the sens that it only works on Comcast's private network.
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Because it has better performance [quora.com].
Perhaps they should go solar as well? (Score:2)
Perhaps Netflix should follow the example of the Slashdot story right above it, and run their servers on solar power as well?
I'm not sure if Amazon is going to like that plan, though, considering that AWS hosts most of the Netflix Infrastructure.
But, hey... Google and Facebook are going the renewable route as well for their data centers, so some fellow hosting platform peer pressure might not hurt.
first to pay twice for internet usage (Score:1)
Gathering the evidence for who to shake down.
Consumers already pay for this bandwidth.
So... (Score:2)
So what (Score:2)
Bandwidth is supposed to be used by people. That's the point of having it.
If one service takes a significant portion of the pie, then our infrastructure is at fault.
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You may wish to read the article more carefully, or go straight to the Sandvine blog. From a engineering perspective it's certainly interesting. But in terms of assigning blame as the tone of a Variety article it's a pretty useless factoid.
What about their local caches? (Score:2)
I wonder if these numbers reflect that?
What about upstream? (Score:2)
Really!
and pornhub is how much? (Score:1)
I'm guessing 80%. They rest are cat videos.
So what ? (Score:1)
They should be glad the traffic is local and cacheable and not all from china.
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0. I already pay fees. Just say I need to pay more, because, well, I'm actually using it?
1. Distance fee? From where to where? I know, that's obvious. So do I pay for the trip from the content provider's servers to my device, and what if it's poorly routed? On purpose? Or were you thinking RFC1149 distance?
2, 3. QoS is a thing. We have to pay more for a better QoS? Why not discount those who don't need so much, like email users...
4,5. Um now we're redesigning TCP, swell, What could go wrong with this?
6. Ho
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Why not discount those who don't need so much, like email users
Because it costs the same to roll a truck to fix a last mile connectivity issue, no matter whether a particular subscriber's usage is heavy or light.
Conservation (Score:5, Funny)
That's why I always use extra small fonts in my emails to conserve bandwidth.
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You didn't provide anything to back up your assertion that internet access is too cheap. Why is it too cheap? What problems is this causing? And why are your suggestions the best solutions to these problems?
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My question is..
Do you TALK like THIS all the TIME or only when YOU'RE MAD at some PERSON that for some REASON made you like THIS & is this something you LET YOUR "FAMILY" know about(serious you sound CRAZY & "InSaNe" and normally ILloGICalill!)
seriously though, you need to go outside more.
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have you ever notices youre one of the few people that link a slashdot article or CID to every few posts you put out. We all know youre crazy and well.. its getting old cause most of the time when someone says something about it... you just end up going super crazy and blatantly posting as you while trying to post as other "AC". Im just sayin man.. you really need to evaluate yourself.