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Former Google+ UI Designer Suggests Inept Management Played Role In Demise (techcrunch.com) 133

An anonymous reader quotes a report from TechCrunch: Morgan Knutson, a UI designer who seven years ago, spent eight months at Google working on its recently shuttered social networking product Google+ and who, in light of the shutdown, decided to share on Twitter his personal experience with how "awful the project and exec team was." It's a fairly long read, but among his most notable complaints is that former Google SVP Vic Gundotra, who oversaw Google+, ruled by fear and never bothered to talk with Knutson, whose desk was "directly next to Vic's glass-walled office. He would walk by my desk dozens of times during the day. He could see my screen from his desk. During the 8 months I was there, culminating in me leading the redesign of his product, Vic didn't say a word to me. No hello. No goodbye, or thanks for staying late. No handshake. No eye contact."

He also says Gundotra essentially bribed other teams within Google to incorporate Google+'s features into their products by promising them handsome financial rewards for doing so atop their yearly bonuses. "You read that correctly, "tweeted Knutson. "A f*ck ton of money to ruin the product you were building with bloated garbage that no one wanted." Gundotra is today the cofounder and CEO of AliveCor, maker of a device that captures a "medical grade" E.K.G. within 30 seconds; AliveCor has gone on to raise $30 million from investors, including the Mayo Clinic. Asked about Knutson's characterization of him, Gundotra suggested the rant was "absurd" but otherwise declined to comment.
Knutson goes on to paint "a picture of a political, haphazard, wasteful and ultimately disappointing division where it was never quite clear who should be working on what or why," reports TechCrunch.
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Former Google+ UI Designer Suggests Inept Management Played Role In Demise

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    • by davecb ( 6526 )
      Hint: we used to call this "vice-president wars". If you worked for the wrong VP in some companies, it could be a career-ending move.
    • Re: (Score:1, Insightful)

      by Anonymous Coward

      4chan was/is successful because it's a oasis of free speech and anonymity in a world of services that demand a DNA sample to post and will ban you and try to get you fired if you post a meme they don't like. The fact that the guy who created 4chan failed to make a difference at the Ministry of Truth is hardly a shock.

      Maybe if he'd been a black transsexual otherkin muslim things could've been different.

  • "A Role" (Score:3, Insightful)

    by bekeleven ( 986320 ) on Monday October 15, 2018 @05:09PM (#57482608)

    I feel like the next hundred comments could each mention a different issue that played "a role" in google+'s demise.

    I'll start: Invite-only rollout.

    • Re:"A Role" (Score:5, Informative)

      by Anonymous Coward on Monday October 15, 2018 @05:33PM (#57482784)

      former Google SVP Vic Gundotra, who oversaw Google+

      While running Goog+, Mr. Gundrota implemented a policy of requiring everyone to use their "real name". Funny thing about that. Mr. Gundrota's real name is not Vic. Like many Indians who come to the U.S., he adopted a more "American" first name. So, the guy demanding that you you must use your real name, is using a fake name.

      But wait, the lulz are just getting started.

      Goog+ AUTOMATICALLY got linked to your G-Mail, YouTube, Goog Docs, everything.

      So if, for some reason, Goog thought you were using a fake name (all hail the Mighty Algorithm) -- because of your Youtube name, or because you have an "obviously fake" name like Jake Butt [wikipedia.org]-- your Goog+ account got permanently suspended. With the standard Google appeal / recourse of "fuck you, no humans here".

      This also took out your G-Mail account (and all your mail), and your YouTube account, and your Goog Docs...

      Anyone who was even mildly curious about Goog+ dropped it like a toxic hotshit and never looked back.

      • I myself actively avoided it for this very reason - why risk my google account when there were reports of it being disabled for no good reason and no room for appeal with the only benefit of using a nascent social media platform?
      • Re:"A Role" (Score:5, Interesting)

        by epine ( 68316 ) on Monday October 15, 2018 @09:30PM (#57483976)

        Yup, it was Google's real name policy and their policy of neutron bomb non-recourse to any errors on their side that caused me never even to consider learning the first thing about Google+.

        And this from a position where I figure Google was already 100% under my personal privacy kimono, so I estimated my exposure to marginal privacy loss at close to zero. (For every other social media service, I either block cookies entirely, or use the service on a thin, sporadic basis at most.) So basically, Google+ was the only social media service I would even have considered seriously, and it was crossed off my list on day zero for exactly the reasons you gave above.

        Given Google's outward profile, Vic Gundrota was a bad, bad hire.

        He'd have been way better off staying at Microsoft (where he used to work), or being hired by Oracle or Amazon or Apple during one of its many heel turns, or any other outfit that celebrates scorched earth.

        • I copied my misspelling from an AC post I was replying too, who managed not to copy it correctly from a previous post where he had actually already quoted the correct spelling. It's properly Vic Gundotra.

          Just what is it about AC that shaves off 30 IQ points, as a general starting point?

          In any case, my post was entirely my own. My bad.

        • > Vic Gundrota was a bad, bad hire.

          He would have been more at home at Facebook. He was basically just trying to build another Facebook.

          It's sad because it was so much wasted potential. The concept of circles for sharing your posts was excellent. You had a lot more control over your feed and content than Facebook got you. But they managed to screw it up.

      • Goog+ AUTOMATICALLY got linked to your G-Mail, YouTube, Goog Docs, everything.

        This is because Google+ was actually two different things: A unified Google login and a social media network. I'm told that people at Google had been thinking about the idea of a single login to all Google products for a while, so when the social media thing got started, it became that single login, too. People (quite reasonably) misinterpreted it as an attempt to force them into using Google+, but it was really a separate thing. I think if the notion of a unified Google login had been pitched a year or

        • "I enjoyed USENET newsgroups focused on my interest, but they got buried in spam"

          I wonder how much of that spam was paid for by Google, Faceboot, and other antisocial media companies?

        • This is because Google+ was actually two different things:

          It wasn't two things, it was everything. At the same time, it was nothing. No-one in Google really knew what Google+ was supposed to be. It was this... and this... and that too. None of it had been coded up yet, but Google+ was going to do all of it when it was finished. No idea how it would all fit together, but it'll be great when we get there.

          I don't know whether you can lay the blame at the feet of any one person. It was like a train wreck in slow motion, one freeze frame at a time. No manager cou

      • The real-name policy is what drove many of the people I know off the platform.

        The policy basically made G+ another Facebook; if that's the case, why not use use Facebook?

        Some of us don't like using our real names online, for a variety of reasons. I think even my reason, that I just like using a different name, is perfectly valid. Anyone can find my real name if they really want to. But it was the principle. Others used pseudonyms because they didn't feel safe using their real names online. For those people,

      • Add the screwed up roll-out. Google+ Circles were the perfect solution to companies wanting to use a social media platform in-house. You could create an arbitrary number of circles and organize people (employees for a company) into whichever and multiple circles (departments, focus groups, whatever). This was the platform's killer feature that Facebook didn't have.

        Except it took them more than a year to roll out Google+ to companies using Google Apps for Business (their name for using Gmail and other
      • Absolutely. Like many others here, it was the "real name" policy, and especially Google nuking years'-worth of your old emails if you failed it, that absolutely killed G+ stone-dead at birth for me and everybody I knew. Nobody wanted to touch it with a bargepole after those first reports of punitive data loss came out.

        They had a golden window of opportunity to kill Facebook at a time when everybody hated it, and they completely and utterly botched it.

        (I wrote more about this on here three years ago [slashdot.org], as di

    • by crow ( 16139 )

      Lack of pages for businesses and celebrities at the initial roll-out was a significant factor. It would have been better to delay the launch and have everything ready at the start.

      • Re:"A Role" (Score:4, Interesting)

        by AmiMoJo ( 196126 ) on Tuesday October 16, 2018 @04:45AM (#57485096) Homepage Journal

        Lack of businesses and celebrities was what made it good. G+ wasn't just an endless stream of bullshit like Facebook, it was stuff that was actually interesting and relevant to you. A lot of nerds used it for technical groups and discussion, including Linus.

        The other great thing was Hangouts, which isn't really part of G+ but was tied in to it. It's basically a webcam chat system but the only one that really works for multiple users. It detects who is talking and displays their avatar on everyone's screen, so not only is it obvious whose voice you are hearing but it helps prevent people talking over each other. If you needed more control than that you could appoint a moderator who could mute people, which was great for formal moderated debates that otherwise just turn into shouting matches.

        Hangouts is still going for now, hope they keep it alive.

    • I feel like the next hundred comments could each mention a different issue that played "a role" in google+'s demise.

      I'll start: Invite-only rollout.

      Yep. Being feature-incomplete compared to Facebook at the time didn't help either. It was essentially Twitter with screwy privacy settings and a crappy UI.

    • Well if the first sentence, of the article, is anything to, go by, then a plague of, commas probably didn't help.

  • by bhcompy ( 1877290 ) on Monday October 15, 2018 @05:11PM (#57482626)
    This guy might be right, but he's also a huge narcissist. This guy thinks he shits gold
    • by euxneks ( 516538 )

      This guy might be right, but he's also a huge narcissist. This guy thinks he shits gold

      He's a designer, it kind of comes with the territory, necessarily - if you don't believe in your designs you're not really putting your effort into it.

  • by sgage ( 109086 ) on Monday October 15, 2018 @05:29PM (#57482736)

    What, did Twitter up its character limit again?

  • by Anonymous Coward

    During the 8 months I was there, culminating in me leading the redesign of his product, Vic didn't say a word to me. No hello. No goodbye, or thanks for staying late. No handshake. No eye contact.

    This is how I deal with all UI/UX designers. Best not to engage them unless you're up for a tedious conversation revolving around their unsubstantiated opinions.

    • by sgage ( 109086 )

      You know, when I worked in the industry back in the day (late 70' through the 80's) it wasn't so toxic. But then, we didn't really have UI/UX designers :-)

      • by Anonymous Coward

        Yeah, we called them janitors.

  • Where he went wrong (Score:5, Interesting)

    by SuperKendall ( 25149 ) on Monday October 15, 2018 @05:44PM (#57482858)

    I hate to second guess people in bad situations, but from my reading through his few hundred tweets earlier today I would say a few points jumped out to me as him doing the wrong thing at the time:

    1) Should not have agreed to design review meeting the next morning. If a deadline is totally unrealistic, don't agree to it man. Tell them you need to delay It by whatever makes sense. If they hate you already they will not hate you any more or less because you push back.

    2) When report of grandmother dying comes in, drop everything and send a message out noting you need a reschedule and why. If they say no, well wouldn't it be great to go to HR with a complaint that a manager would not let you attend to a dying nana? Regardless urgent family matters ALWAYS come first for anyone you care about.

    3) When meeting was called off the next morning do not whine about that to whoever. Just roll with it. It would have been irrelevant anyway if the first two points I made had been followed. As it was it led to an HR complaint and since it made you look weak the people that hated him tried to take advantage and treated him even worse after.

    4) If you are put under a manager you know "will not end well", GET OUT ASAP. Maybe finish up some important task you have but start figuring out your exit immediately, because you will be exiting anyway and better to do it while you have endured minimal stress.

    Again, I know I was not in the situation at the time, but there is no situation I've ever been in where point 1 or 2 could not be followed all the time without repercussion. You should always always push back on very unreasonable things and not just pretend you can meet them, even if sometimes you can. Anyone worth working for can understand reasonable pushback, so if they can't you needed a new job anyway.

    • by rtb61 ( 674572 )

      How about a snap or reality. Alphabet aka Google, got caught with the grubby little fingers in the Democracy cookie jar, trying to bake election results by tainting searching, to generate their preferred flavour of corruption cookie. This put people off social mediaering with Google, simply tainted their brand as a pack of shit stains corrupting society. Now add in their fuckery with YouTube and well, didn't Google finnaly realise they are the people's bitch and not the other way around but Google+ is dead

      • can you site a decent source for those claims? Just because some employees have opinions doesn't mean any conspiracy actually happened. I have lots of opinions but I don't waste my time with all the possible opportunities to bias something; even if I want to do that, I'm not going to notice all the chances unless that is all I'm thinking about doing; furthermore, one tends to pick and choose from their list of options. Google biases being carried out may be things we have not even thought about yet and

    • Yup. Reading through his story, it really seems like he put quite a lot on himself that he did not need to.

      I generally don't doubt him at all about the shitty people he interacted with, but it really sounds like he sort of shot himself in the foot a number of times. There's no reason why he should have felt obligated to listen to his crappy manager's statement on not bothering to come back to work, for example. I'm pretty sure he could have pushed back on that and won without too much difficulty. It's ve

      • There's no reason why he should have felt obligated to listen to his crappy manager's statement on not bothering to come back to work, for example. I'm pretty sure he could have pushed back on that and won without too much difficulty. It's very likely he could have switched teams too.

        That's exactly what happened. He kept coming in and applied to loads of different teams. He went to several interviews but ended up taking a job at a diferent company before switching teams.

  • by crow ( 16139 ) on Monday October 15, 2018 @05:46PM (#57482876) Homepage Journal

    I like Google+. I felt they really botched the roll-out when they had lots of excitement, but didn't have features for businesses and such. They had one shot at taking out Facebook, and they completely messed it up. I don't see anyone else having enough credibility to convince people to move to another platform, no matter how better it may be.

  • by aberglas ( 991072 ) on Monday October 15, 2018 @06:43PM (#57483210)

    They have gone through the transition from a small, cool, outwardly facing start up to a huge bureaucratic, inwardly facing monster. Happens to all successful companies.

    The Damore memo incident is a good indicator of this. Not because I care about Damore but because it gave a rare insight into the thinking and priorities of Google's CEO.

    Alphabet was a good idea as a way to try to escape it. Not sure whether it will succeed.

  • Breaking news - large bureaucracy has psychopathic narcissist climber as mid level boss - film at eleven tonight
  • Second Life (Score:5, Funny)

    by ArhcAngel ( 247594 ) on Monday October 15, 2018 @07:11PM (#57483402)
    So you're telling me...a company with the resources of Alphabet/Google were unable to put together a viable social platform but Second Life [secondlife.com] is still a thing?
    • Re:Second Life (Score:5, Informative)

      by ZorinLynx ( 31751 ) on Monday October 15, 2018 @10:09PM (#57484124) Homepage

      Second Life is still a thing because there is a steady user base that puts money into the system.

      It's not really growing much anymore, but it's not shrinking either. It's stable, and Linden Labs is making a reliable profit.

      The community is not that large, but it is very dedicated and many people live a decently large percentage of their lives in that virtual world.

      I used to be a heavy user but haven't been lately. I still pop in from time to time, and I see a lot of the same names there. It's pretty fascinating.

      • Second Life is still a thing because there is a steady user base that puts money into the system.

        And because there is essentially no competition. There's plenty of competition for G+.

  • We thought that no company could as despicable as Microsoft, but you guys seem to be getting there pretty quickly.
  • Huh? (Score:4, Funny)

    by raftpeople ( 844215 ) on Monday October 15, 2018 @07:43PM (#57483544)
    What's Google+?
  • by Anonymous Coward

    TFS makes me think of how Google+ was rolled out to people ... Essentially by shoving it up their asses.

    I remember having to fend the goddamned thing off with a stick, because Google was suddenly saying "we have this new social media, you will use it whether your want to or not, we will make it impossible to use anything else without this piece of this social media, but we'll also publish your full name on the internet for you so every random site sees who the fuck you are all in the interests of openess an

  • The problem was that they brought in a UI designer, and those guys can fuck up just about anything.

  • Vic Gundotra .. ruled by fear and never bothered to talk with Knutson, whose desk was "directly next to Vic's glass-walled office

    Sounds like one of my former managers who used send me directives by email even though he was sitting right next to me.
    • by phik ( 2368654 )

      Vic Gundotra .. ruled by fear and never bothered to talk with Knutson, whose desk was "directly next to Vic's glass-walled office” Sounds like one of my former managers who used send me directives by email even though he was sitting right next to me.

      A lot of people like a paper trail. I would always ask for something in person, then send a short email right after.

  • by MikeS2k ( 589190 ) <mikes2 AT ntlworld DOT com> on Tuesday October 16, 2018 @02:30AM (#57484800)

    tldr = Google are becoming the new Microsoft.

    Ultimately, you hire people from Microsoft and other large companies (plus MBA's etc), and you act surprised when your company behaves like these large companies? What happened to the community of enthusiastic developers like "the old days"?
    Remember when Microsoft were being praised for being a "little startup" that took down IBM? look what they became..
    Someone should come up with a name for the cycle of - company produces good product and grows; "management" get brought in to improve profits; product suffers. users jump to a new product developed by a different company. this company grows and brings in "management" to improve profits.....

    You can tell Google have been infiltrated by morons because a) They have hired ex-Microsoft employees; b) they listen to these idiotic UX "experts" and have gotten rid of vertical scrollbars; because everyone needs to know gestures now as gestures are so much more intuitive than something you can see on a screen...

    A personal rant about Google here (tl;dr Google software is becoming as much as a pain as MS software) - I do the IT for a School and Google are getting just as user hostile as MS ever were. Their attitude is now "what we want matters more than what the users want" (Google got big by providing what users wanted, and Microsoft is getting smaller for ignoring this - e.g. MS browser share is now 3%. 3%! can you imagine that 15 years ago?).

    I ended up recommending Bing to my users a few months ago because Google kept prompting users to fill in a Captcha every time they did a search - which sounds fair enough but a Captcha involving picking street signs, 10 - 15 times, for each page of search results? Is that the best they can come up with?

    Our Proxy IP address was showing "Bot-like activity" - I have checked our logs for evidence of malware or other bogus searches (found none) - I can see how a thousand searches an hour for "Fortnite Skins" seems like bot activity, so I can't criticise them for this too much - but why isn't there any human support where I can inform them that we are a school and our search profile might be different? our IP address is even on an educational-only ISP.
    Instead you just get to an FAQ telling you to run a virus scan because their algorithms are never wrong, never mismatch search patterns; basically they do not care.

    Ultimately it is their software, their servers and they can do what they want. Such it is that I can also switch our default search provider over to Bing, and inform my users that Google software is basically just as bad as Microsoft software.

    • A personal rant about Google here (tl;dr Google software is becoming as much as a pain as MS software) - I do the IT for a School and Google are getting just as user hostile as MS ever were. Their attitude is now "what we want matters more than what the users want" (Google got big by providing what users wanted, and Microsoft is getting smaller for ignoring this - e.g. MS browser share is now 3%. 3%! can you imagine that 15 years ago?).

      Sure, we could and did imagine it 15 years ago... Though the appeal was

      • I use FireFox. I only use chrome to interact with Google services and to pretend I am squeaky clean as I assume absolutely everyone on the planet will see what I'm doing that is interested in paying for that knowledge.

    • My own horrible, prejudiced opinion is that the entire class of job filled by MBAs is a cancerous tumor. It's what's wrong with America. It's how we've forced Business to make profit at all cost and maximize shareholder value. So the MBA is the expert at squeezing the providers, stiffing anyone they can on deals, screwing the employees and outsourcing them whenever possible or creating a virtual company with permanent part-timers like AT&T who compete with India for wages.

      I don't blame MBAs. How could I

  • by DrXym ( 126579 ) on Tuesday October 16, 2018 @02:30AM (#57484802)
    Personally I found Google+ to be fairly pleasant to use - mostly working like a simplified Facebook with elements of Twitter. It worked and given a user base I think it would have succeeded.

    BUT, and this is a huge, service-destroying BUT, dear god did that fucking site do its best to annoy users and drive them away. Every time I went to use the thing it would annoy me with interstitials - Add more information about yourself! Invite your friends!etc. Then after skipping those to get to my feed there would be permanent embedded nag panels telling me to link, add info etc. I very much doubt the programmers decided to do this, but management / marketing did. I'm not surprised to learn management for the product was dysfunctional.

    So anyway, I stopped using it.

    Twitter and Facebook have their own annoyances, Facebook especially likes nagging but two points apply here a) Facebook's nagging is still not as annoying as Google+, b) why is Google copying the worst aspects of its competitor anyway? They should have just thrown it out there, ad-free, nag free and let it grow at its own pace. People would hang out there, treat it as a personal space without all the dissonance reminding them that it's not. Google could still no doubt scrape up information / usage under the surface so why even go this route?

  • This guy sounds like an asshole with an axe to grind, honestly. Nobody completely in possession of their rational faculties writes a Twitter thread that long. If I got this in an email, I would read about a quarter of it, realize the author is crazy, and put them in my spam blocklist.

  • by Anonymous Coward

    Google+ was nice initially. It had rough edges, but all the excitement of GMail back when you needed an invitation to get an inbox. Of course it was Facebook that had the critical mass, so adoption was slow-but-steady at first - unfortunately Google didn't have patience for the "slow" part. When they started aggressively trying to force it on users of any Google service (along with Buzz and Google Accounts) that alienated most of the people who had originally been enthusiastic about it, while failing to bri

  • by Slicker ( 102588 ) on Tuesday October 16, 2018 @06:59AM (#57485418)

    I've been a software developer for almost 30 years and I can certainly attest that incompetent management is one of the leading causes of project failures and management is almost always a limiting factor on the success or potential of projects. Unnecessary constraints and top-down decisions with a lack of understanding is what it seems to be, in my experience. I don't think that is only about software projects, though. I think it's endemic in business... probably more so in larger organizations.

    Sometimes it can also be dirty business. Once I was even blamed by my manager after successfully doing everything he asked me to do, all the while lightly noting that I didn't think it was going to work the way he suggested it would. Later I heard that toward the end, he was making me look incompetent in meetings I did not attend. In private, he gave me all kinds of praise and even when he let me go, said he'd be a strong reference for me.

  • I remember signing up on Google Plus when it was invite only, but mostly because I thought the hangout idea was cool. I liked the idea that you could chat/talk with friends and watch a youtube video as a group.

    I then proceeded to never use that feature, and my google + experience was uploading a picture and saying I was testing Google + out.

  • by Rastl ( 955935 ) on Tuesday October 16, 2018 @08:33AM (#57485794) Journal

    I have a G+ account that's not me (which wouldn't have been allowed at their ill-advised rollout requiring real names) and I use it a LOT. It's all the stuff I don't want linked to me but I want to post. Facebook is for cat pictures and memes.

    When I heard they were shutting it down I decided to start a Blogger blog so that I could continue to post. And get some formatting in the darn things but that's another story.

    Unfortunately there's no way to simply move your G+ posts to Blogger posts. Since the basic format is the same you would think that doing so would be a minimal effort. Nope. The best way to do it is to export your G+ posts in HTML format then copy-paste each one into a new Blogger post.

    This means the dates are hopelessly screwed up since everything shows it being posted with the current date.

    I'm working through six years of posts and doing Control-C, Control-V over and over and over and over. I'm only through 2012 so I might see if I can work some magic to convert these to some kind of XML Blogger will recognize and maybe even get those original post dates in there since the G+ export has them.

    I'm not surprised to see G+ bite the dust. I'm more annoyed they didn't provide any kind of reasonable method to even move to one of their own products.

  • ... No goodbye, or thanks for staying late. No handshake. No eye contact. ...

    I work in Dilbert's world -- that is, a standard cube farm. There is a very small number of non-cube offices in my building; one of them has a printout taped on the window, with the stereotypical business man type meme which is captioned, "One of my annual holiday traditions is to come out of my office and acknowledge cubicle people."

    In over a year working here, I've never even seen the occupant of that office in his office... so I honestly can't be certain if the meme is posted entirely in jest or not.

    • Yeah, one of the things they said when they switched us to an open-office layout was that everyone, up to an including the VP would be out in the open. Well, since my cubicle was next to the VPs office, I knew for a fact that he was only there maybe one day out of 10. Meanwhile, the new VP said, "Screw this and gave himself an office."

      Te open office transition was as awful as 30 years of research demonstrates, but management finally heard and we're supposed to get cubicles in the next 3-4 months. I neve

  • by Anonymous Coward

    Remember how they killed the + operator in google search because + might confuse people with google plus? What a great idea.

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