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Businesses Technology

Restaurants Shrink as Food Delivery Apps Get More Popular (bloomberg.com) 95

People are still eating restaurant food -- they're just not doing it at restaurants as much. From a report: Delivery apps from DoorDash, Postmates, GrubHub and UberEats have made ordering in easier, and have changed the way food chains think about their business. The number of food delivery app downloads is up 380 percent compared with three years ago, according to market-data firm App Annie, and research firm Cowen and Co. predicts that U.S. restaurant delivery sales will rise an average of 12 percent a year to $76 billion in the next four years. At Firehouse, revenue has increased 7 percent this year, mainly from orders placed online and through delivery apps, Fox said. More than half of his sales are for food eaten elsewhere.

[...] Some new restaurant owners are skipping tables and chairs altogether and just leasing kitchen space to prepare food for couriers. Those are called cloud kitchens or virtual restaurants because they have no dining rooms or wait staff and sell their meals through the internet and mobile apps like DoorDash or UberEats. Mark Chase, the founder of Restaurant Real Estate Advisors, a consulting group that helps restaurant entrepreneurs find space and negotiate leases, said that the majority of his clients are interested in the kitchen-only business model. "There is a general scaling down on seating space and scaling up on kitchen space, as people just want to eat at home, on the couch," Chase said.

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Restaurants Shrink as Food Delivery Apps Get More Popular

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  • by supernova87a ( 532540 ) <kepler1@@@hotmail...com> on Wednesday October 31, 2018 @12:39PM (#57569309)
    I am no liberal sympathy-monger riding on the bandwagon of local / artisanal / anti-gentrification / etc that thinks that all technology is bad. But the issue of how local restaurants are surviving is one that has hit home more than others. Specifically, how a lot of small restaurants, "mom-and-pop" to shorthand it, are at the mercy of middlemen, essentially who are extracting the profit out of the industry.

    Small restaurants have never been great at marketing, being super efficient in delivery, or getting rewarded with outsized profits for the service they provide, and now this layer of tech middlemen has come in to squeeze out the profit even more.

    I read the story about how Doordash and their ilk (I forget the specific service mentioned in the story exactly, but similar ordering service) basically takes over a restaurant's phone number, publishes it and diverts and monitors their calls to make sure they're paying an agreed % cut of every order. Even if Doordash did essentially nothing value adding for that order. The customers don't know anything different -- they're just ordering from their favorite restaurant using a convenient method.

    So basically the restaurant and its workers become a labor slave to Doordash because customer traffic has been channeled through Doordash, even though the restaurant has enough patrons to exist on its own. They pay a cut for people being able to press a button and have food appear, rather than walk down to the restaurant, or call the legit restaurant's phone number.

    So, how is the small guy ever to overcome the power of tech companies in a situation like this? Or how can you ever turn a profit as a small company when tech talent is out there to squeeze you as soon as you do?

    Pretty soon, I could imagine that we'll just become a country of order takers from some tech overlords, and be dominated by flavorless food dictated by corporate efficiency recipes. It's a little disturbing.
    • by JaredOfEuropa ( 526365 ) on Wednesday October 31, 2018 @12:49PM (#57569373) Journal
      It's a common theme: the middlemen usually do provide a valuable add-on service, but once they are more or less indispensable, they jack up the rates. A popular restaurant reservation and rating service around here did just that... and at some point the restaurant owners (or rather, the hotel, bar and restaurant association) said "sod it, we'll make our own" (No not with blackjack and hookers). The service seems to be doing well and restaurants get it at cost. And people increasingly become appreciative of this issue, and actually make an effort to find out if they can order take-out from the restaurant directly, before hitting the usual food delivery sites.
    • Here are some of the articles that talk about this:

      https://www.newyorker.com/cult... [newyorker.com]
      https://get.chownow.com/blog/restaurant-delivery-killing-restaurants
    • That's not precisely the case: they typically publish a DIFFERENT phone # on a "menu" that shows up on Google search results. Easy enough to circumvent -- go there ones, get a paper menu, program the "real" phone number of the resto into your phone. Pay cash, and middlemen can go get fucked.
    • Comment removed based on user account deletion
    • by Cajun Hell ( 725246 ) on Wednesday October 31, 2018 @03:08PM (#57570373) Homepage Journal

      "mom-and-pop" to shorthand it, are at the mercy of middlemen, essentially who are extracting the profit out of the industry.

      Something is better than nothing. When my wife and I have had a few beers and bong hits, we simply are not going out, period. It isn't going to happen. No way. Your sit-down restaurant's best case scenario is $0.00. Zip, nothing, nada. Restaurant loses, unconditionally.

      But if neither of us feel like cooking, you still might get a sale. However many pennies profit that middleman got you, was more profit than you were going to get. Restaurant wins.

      And OMG, these days we can finally have something other than pizza. So we win too.

      how can you ever turn a profit as a small company when tech talent is out there to squeeze you as soon as you do?

      Sell food. Grubhub doesn't have food. Uber doesn't have food.

      I could imagine that we'll just become a country of order takers .. dominated by flavorless food dictated by corporate efficiency recipes

      McDonalds and Walmart convenience meals have been a thing for decades. Yes, some customers are into it, but some aren't.

      • by rtb61 ( 674572 )

        Well, when the autochef becomes a thing, a big box in the corner with a couple of robohands, fridge, freezer, cook top, sink, oven and various utensils, all self cleaning, just add raw ingredients, sounds like you will be right at home all of the time.

    • "So, how is the small guy ever to overcome the power of tech companies in a situation like this?"

      Well...they could hire a delivery driver or two. Chinese takeout joints did this for years and pizza shops as well. It's nice to enjoy a dinner from a restaurant with out someone's annoying ass kid crying because of the lack of crayons or some other stupid thing that I don't give a shit about.
    • If you're that sensitive to the restaurants plight, there's no way you could patronize uber or lyft.

  • by Anonymous Coward

    I *like* dining in a restaurant. If it's not busy, I'll even bring my phone and headphones and watch some Netflix. It's relaxing and sometimes you meet others. And it's a good reason to go for a walk outside of the house.

    I suppose this attraction to dining rooms will be a reason for my eventual grandchildren to call me old. Harumph!

  • by TigerPlish ( 174064 ) on Wednesday October 31, 2018 @12:40PM (#57569315)

    Fast food? Yeah I'll have that to go.

    Mediocre chain establishment? I'll have that to go.

    Trendy fashionista place that serves kale and rabbitfood with a side of pretentious? I won't even spend a dime there, but if I had to, it'd be to go.

    Family-owned restaurant one has been visiting for the past 10 years? Nope, I'll make time to go there, have that glorious just-brewed tea, nod to the chef and without a word, food magically appears, to my taste, and eat while watching the kitchen do their thing.

    Not every restaurant deserves going to. Those that do... treasure them and treat them well.

    • Agreed. There are a few places I'll specifically go to because the atmosphere is great, or because the employees are awesome, or because it has an awesome view or whatever.

      But I'll be honest - I just checked, and there are 12 different indian places on my Uber Eats list. I don't feel like driving 20 minutes across town to buy some food from one of these random places. Not to mention, my average delivery tip is $4, plus an average delivery fee of $3. I typically end up tipping at LEAST that much when I go to

    • by hey! ( 33014 )

      Seriously, you find kale pretentious? Isn't that a little pretentious?

      Frankly, I hate the stuff, but I can't wrap my brain around acting superior to someone who does.

      • Seriously, you find kale pretentious? Isn't that a little pretentious?

        No, kale in and of itself just is. It is incapable of demonstrating emotion or .. anything.

        The joints I've been to that make it a central part of "who they are" I find unbearably pretentious. They didn't waste any time in rubbing in how better life is *their* way vs the "normal" way.

        So I stick to places that just serve delicious food without judgement or sermon.

        I only visit the pretentious kind when I'm with coworkers of a certain culinary persuasion anyway. It's not by choice, it's out of politeness, an

  • I will admit that I have taken advantage of the fact that many fast food places make it easy to order online - I’ve done that many times (although I generally pick it up myself).

    But I also like the social nature of restaurants. It’s fun to share a meal with friends, sitting around and laughing, watching people walking by outside, etc. I can’t imagine always “eating in” - that would be sad and boring.

  • No thanks ... (Score:2, Insightful)

    by Anonymous Coward

    I go to restaurants because I like the experience. Some I go to because they're small shops where the owner is the guy in the kitchen cooking my food and waves to me.

    My favourite restaurant is one my wife and I will only go to 2-3 times a year, because we're going to sit and have several courses, drinks, and desserts and then walk home. But the head waitress knows us by name, and the chef/owner is 10 feet away making my food and occasionally chatting with me, and will happily tweak dishes within reason fo

  • and who pays when the 1099 driver gets in a crash? and there auto insurance does not pay as they don't don't cover Commercial use?

  • lot's of pizza places are pickup / delivery only with maybe an very small seating area for waiting.

  • But what bothers me is the fact that ANYONE uses the ones that make you tip *before* the actual food arrives. It'd be like walking into a restaurant and tipping your future waitress. Uber Eats is the only one that doesn't do this in my experience, and once I discovered that, I deleted the other apps and never looked back. What a ridiculous layout. Who puts up with that!?

  • sounds interesting but I hate to see the menu prices and the delivery charges then you need to tip. could get expensive. Personally I like going to restaurants and eat. it is good to have young pretty ladies talk and pay attention to me since I have gotten old and fat. Yea, I know they are only doing it for tips but still...

  • It's like poke, or frozen yogurt, even this "food app" is a fad that will die off as the Millennials complete household formation and run out of cash to waste on food delivery that costs that much.

    The smart ones will be buying meal recipe fridge/stoves that order all the components for their picky kids to eat, and cook their food at home from updated recipes. I call it Homer Cooking (tm).

  • I live in two cities. One is wealthy. One in poor. In the wealthy city, people love to go out to eat. In the poor city, nobody goes out to eat.

    It's really sad to see so many empty restaurants in this big city, and delivery people just taking out styrofoam boxes all night. It's sad. These people generally don't leave their houses. Walking around is unheard of (it's a very walkable big city). I don't where or if most people in this city socialize very much at all. I imagine they work all day, the
  • ...I can still get my favorite programs without paying my (monopolistic) cable provider's rates?

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