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Facebook Will Bring Political Ad Transparency Tools To India Ahead of 2019 Elections (venturebeat.com) 52

As India inches closer to its general elections, Facebook announced today that it is bringing transparency to political ads on its platform in the country early next year. From a report: This would make India the fourth market -- after the U.S., Brazil, and the U.K. -- where Facebook offers users a disclaimer on political ads. Facebook began offering users in the U.S. information about the buyer of a political ad as part of a series of changes last year to fight misinformation and foreign meddling in elections. [...] Facebook said Thursday that it will also maintain an online searchable Ad Library, as it has in other markets, which will document all the ads related to politics from a particular advertiser alongside other information such as range of impressions, demographics that saw the ad, and the budget that went behind an individual ad. India, which is Facebook's largest market, could be the biggest test yet for whether the company has learned from its recent mistakes.
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Facebook Will Bring Political Ad Transparency Tools To India Ahead of 2019 Elections

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  • So, Facebook - with its deep and troubling/criminal connections to Imperialist think tanks like the Atlantic council, and US government agencies like the NSA, will intervene in internal Indian policies before the upcoming elections. Perhaps they'll also help "discover"a Russian plot to subvert the elections, just like the retroactively "discovered" that at the behest of the US government and mainstream media.

    I can't wait. I'm sure we're all going to LIKE it a lot though.

  • by SuperKendall ( 25149 ) on Thursday December 06, 2018 @02:57PM (#57761660)

    Rather than blocking ads from ideologies you disagree with, simply illuminating who is paying for ads would help a lot - what would be great is if they not only would say who is paying for a particular ad, but follow the chain of company ownership backwards and report the string of owners than let to the funding for that ad... Facebook has the kind of size and money it would take to accomplish that.

    Now THAT would be some transparency! And to my mind bring some degree of redemption to Facebook.

    • behind 10 LLCs to obscure who's really paying for it? If you're a journalist with lots of free time maybe you can track that down (assuming they haven't covered their tracks well). Also, the point of a lot of these adverts is to influence the easily influenced. We already know a lot of them are being bought up by foreign governments looking to destabilize enemy nations on the cheap.

      For starters I think foreign governments should have to disclose that in the adverts. Same for anyone financially tied to
      • What happens when they hide behind 10 LLCs to obscure who's really paying for it? If you're a journalist with lots of free time maybe you can track that down

        What I'm saying is that Facebook has the kind of money to track down those ten LLC's, and if they are serious about really having fair political ads, that is what they should be doing. It would take minuscule resources to dig all this up if you just had a small team doing it for every political ad buyer.

        Also, the point of a lot of these adverts is to i

        • For starters I think foreign governments should have to disclose that in the adverts.

          Yeah that would be nice but obviously they will not, but Facebook of all people is probably in the best position to find that out., and reveal if that is the case.

          That's all true, however from Facebook's perspective, they'd be turning paying customers (governments/political orgs that pay them for data and influence) into opponents that would stand in the way of furthering their growth and increasing their profits. It would literally require an Act of Congress to force them to do as you suggest as it's not in their best corporate interests. They want the status quo, or ideally even a rollback of legal protections and limits currently in place.

          Facebook is straddling th

    • Now THAT would be some transparency! And to my mind bring some degree of redemption to Facebook.

      Or, if they're honest about who's paying for what it may be the nail in the coffin for FaceBook, as them taking payments from powers in others countries, for ads on presidential campaigns, may piss some folks off - if this happens at FaceBook.

  • Look folks, is it just me? Aren't a good chunk of you just tired of hearing about Facebook in the news? One cannot escape this thing every other day!

    Sincerely, I am just sick of hearing about this. Sadly, I have nothing to do about it for Slashdot isn't making matters better.

    • by Anonymous Coward

      No, I am not tired of hearing that Facebook's abuse of it's user data is being examined. I'm not tired of hearing that Facebook is abusing it's market position. I am not at all tired of hearing that Mark Zuckerberg thinks we are all "Dumb Fucks". I want to hear more about how governments around the world are looking into the actions of Facebook. I want to hear more detail, more facts.

      You may want us to bury our heads in the sand. But I don't.

      I just want M'Smash to leave.

    • Why? Facebook is censoring content. Why wouldn't you want to know about that. The fact that corporate media wants to equate Foreign political ads as meddling, as opposed to domestic political ads, is troubling. I guess those ads that show up after an election have the power to travel back in time and get people to vote for the wrong person. Who knew.
    • You can submit stories that interest you. It's not that hard.

  • Who gets to set out what local "politics" is?
    Should an ad company get to shape domestic politics in a nation with their own idea of "tools"?

"I've finally learned what `upward compatible' means. It means we get to keep all our old mistakes." -- Dennie van Tassel

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