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Tesla Model 3 Is Heading To Europe (bloomberg.com) 129

The Tesla Model 3 has cleared its last regulatory hurdle in Europe and will soon go on sale in the continent home to Audi, BMW, and Mercedes-Benz. "Deliveries should start in February for the Long Range Battery version of the midsize sedan -- the same variant first sold in the U.S. -- according to Tesla, after Dutch vehicle authority RDW issued the OK," reports Bloomberg. From the report: The European launch is crucial for Tesla as it navigates what Chief Executive Officer Elon Musk called a "very difficult" road ahead. The company is cutting jobs so it can profitably deliver lower-priced versions of the Model 3, Tesla's first car targeted for the mass market. Musk has pointed to sales of the sedan in Europe and China as a main reason he isn't concerned about any potential setback caused by a halving of the U.S. federal tax credit, to $3,750, on Tesla purchases as of Jan. 1.

With the Model 3, Tesla also has an opportunity to broaden its attack on the premium car market dominated by Germany's BMW AG, Daimler AG-owned Mercedes-Benz and Volkswagen AG's Audi. Tesla, based in Palo Alto, California, said in its third-quarter shareholder letter that "the midsized premium sedan market in Europe is more than twice as big as the same segment in the U.S." The Model 3 became the top-selling luxury car there last year, outstripping the Audi Q5, BMW 3 Series and other well-known models. Analysts and industry executives, however, have observed that competition with Tesla cuts across traditional categories.

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Tesla Model 3 Is Heading To Europe

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  • ...and has production problems, and is in a cash bind. Is this the smartest time to try this?
    • I don't know where he plans to get the cars, but I'd get them from the plant to be built in China, since they're already buying Chinese cars in Europe. Slide a few over there now to high-profile (celebrity) customers, and then fill the demand later.

      • Yeah, that's a good plan with one minor fault - there is no plant in China.

        • Yeah, that's a good plan with one minor fault - there is no plant in China.

          Go back and read my comment again. If you still don't understand it, just forget your password and go somewhere else.

    • Tesla solved the production problems, and has a lot of money rolling in. Now is the IDEAL time to roll into Europe, to rapidly reproduce the manufacturing they've managed to put into place in the U.S, and to get pre-orders and then sales started in Europe well before any of the traditional auto-makers can catch up.

      • by Anonymous Coward

        Well we have established that you are long Tesla stock.

        • by Anonymous Coward

          And we have established that you are short on Tesla stock.

      • by gl4ss ( 559668 )

        ..ideal time? lots of money rolling in? solved all problems?

        yet the ceo is saying that there are hard times ahead and cuts to costs absolutely have to be done with no other choice.

        thing is, he is hoping he can get higher margin in europe from the cars(the price difference being much higher in many countries there towards favoring electric vehicles than in USA due to emissions based taxing).

        basically normal cars are so cheaply taxed in usa it's a wonder anyone is buying teslas, frankly.

        but say, take a typic

        • What kind of parallel rich boy universe do you live in where a typical car costs 60k??

          • "[A] typical car that costs 60k" means a typical car from the set of cars that cost $60k; it doesn't mean that typical cars cost $60k.

            In Slashdot terms, it's "typical (car that costs $60k)", not "(typical car) that costs $60k".
      • With a tent, and creating maintenance problems that now need to be fixed in the field.
      • by AmiMoJo ( 196126 )

        A trickle of the most expensive Model 3s will be available in Europe this year. They haven't announced a date for the affordable one even for the US yet.

        Meanwhile other manufacturers are already there. Nissan just revealed the 60kWh Leaf, Hyundai Kona sales have been going since last year, Kia are taking orders for April delivery on the eNiro and also have a new long range Soul due this year. Most are cheaper than even the short range Model 3.

        This is all good of course, competition and more vehicles, but re

    • He's basically supplied most of the higher trim orders of the car to USA customers already. So now he's going to the other large markets. So they can supply most of the higher trim orders there too. Only after the per unit production costs go down more will they start actually delivering the base models.

  • by Anonymous Coward

    I'm not sure if the demand in Europe is that high as in USA. >58.000 Euros (currently cheapest version available) is a lot of money for heavily taxed european incomes.

    My local Tesla store confirmed to me last week that if I order now (without a reservation) the delivery will be first half of March 2019.
    (Beginning December 2018 they were claiming a 'not before November 2019' due to high demand.)

    On the other hand Europeans tend to testdrive their cars before they buy. Maybe orders will pick-up when demo

    • I did already have the opportunity to test drive a Tesla here in Belgium and liked it even if it was too short to my liking (couln't test lane keeping feature).
      But at 58.800 Euros (chepeast in Belgium), I will pass :( At 35.000 Euros I could think about it and compare with what other automakers will have at that time (ie: If they get their 35.000 version before the other automakers get their fingers out of their collective arses, Tesla will have my money !)

    • by Luckyo ( 1726890 )

      It's less about taxation and much more about culture in most countries being very different when it comes to showing off. In many countries, it's frowned upon to show off your wealth in extravagant ways.

      Tesla is perfect for this, because it's much less of a "look at this bling bling I have" and more about "I care about the environment" which is currently very much in vogue with both the youth and the middle aged people.

    • Heavily taxed Europeans still manage to afford expensive cars. I've seen quite a few Model S and X about already in the UK.

  • by DrXym ( 126579 ) on Tuesday January 22, 2019 @04:08AM (#58000592)
    It uses type 2 CCS so it will be able to charge at any public charging station. And likewise Tesla chargers will be able to charge other kinds of EV.

    Joined up thinking puts an end to bullshit charging format wars.

    • Have they actually said that other Evs can charge at the new CCS Type 2 Tesla points? Good news if they have
      • by DrXym ( 126579 )
        Tesla will have to allow it because there is an EU directive [europa.eu] that says they must offer nondiscriminatory charging to any kind of vehicle through a common payment form, e.g. credit card and type 2 CCS. Strictly speaking this only applies to charge points built after Nov 2019 but as Tesla are still building out their network they're going to be on the hook.

        Prior Tesla vehicles used a modified type 2 connector which had DC charging without the additional combined charging DC pins. It was a neat design but it

        • by Luckyo ( 1726890 )

          They might do it for the same reason everyone else wants their proprietary design to win. It helps them to compete against others and to lock people into their cars at the cost of choice.

          We had the same issue with phone chargers until EU stepped in, and now all phones charge from USB. Even abroad, because EU market is so big, it's easier to standardize world wide. And that's the exact reason why I suspect that "private club" argument will not fly. Spirit of the law in this particular case is very clear, and

          • by DrXym ( 126579 )
            The phone charger thing was actually a Chinese mandate that the EU adopted as an advisory. Manufacturers including Samsung, Apple and Nokia signed a memorandum of understanding to use USB chargers. Even so, Apple uses a proprietary connector and forces people use an ugly dongle to use a standard USB charger - that's to comply with the letter but not the spirit of the agreement.

            I could see Tesla doing similar, however I think it is encouraging they are using type 2 CCS in the model 3 and it is a sign that

            • by Luckyo ( 1726890 )

              Please don't do that Chinese propaganda spin. Phone charger issue was pushed by almost a decade by a wide range of EU based activists. Chinese "how do we dethrone the evil Koreans" efforts were used as one of the smaller arguments in pushing the issue. Primary elements pushing for it were pro-competition arguments, recycling issues and costs, listed here in order of importance. Of those, only the last and least important one one matched Chinese agenda, as it decreased costs on Chinese consumers switching fr

    • by AmiMoJo ( 196126 )

      Tesla isn't allowing other EVs to use their chargers.

      Tesla are also charging owners rather a lot to use their chargers, which is bad because it encourages them to use other chargers which are cheaper but which other EV drivers need. Tesla should at least charge market rate, or invest in the common infrastructure.

      • by DrXym ( 126579 )
        They'll have to unless they want to speciously argue that their charging infrastructure is somehow a private members club or similar. That's because the EU has rules which come into effect about public chargers having to offer type 2 CCS and non-discriminatory pricing.
        • by AmiMoJo ( 196126 )

          Interesting. I know they had to offer at least one charger for other vehicles, but it was often just a 7kW socket. Do you have a citation for this rule?

          • by DrXym ( 126579 )
            This directive [europa.eu]. Article 4, parts 4, 8, 10 & 11 in particular.
            • by AmiMoJo ( 196126 )

              I don't think any of that requires Tesla to offer charging to non-Tesla drivers. All the responsibilities are on energy providers to basically be fair to charge network operators.

              • by DrXym ( 126579 )
                And part 9 - "All recharging points accessible to the public shall also provide for the possibility for electric vehicle users to recharge on an ad hoc basis without entering into a contract with the electricity supplier or operator concerned.".

                So I turn up at a Tesla charge point in my type 2 CCS EV made by some other manufacturer and I should have the means to use that charge point and pay for it in an ad hoc fashion.

                • by AmiMoJo ( 196126 )

                  Hmm, yeah, maybe. It doesn't say they have to offer service to everyone though.

                  Having said that don't you have to have some kind of contract with Tesla even if you own a Tesla? They don't have payment terminals on the chargers themselves, you must have to set up an account with them. Maybe they will roll out an app.

      • Tesla are also charging owners rather a lot to use their chargers, which is bad because it encourages them to use other chargers which are cheaper but which other EV drivers need.

        Doesn't it also provide incentive for other players to build EV charging stations? Why aren't the utilities themselves doing this? Isn't it essentially their job?

        • by AmiMoJo ( 196126 )

          The problem at the moment is that it's not clear how to make rapid charging pay for itself. It's pretty much a loss leader, with most networks seeing it as a way to get established and put a stake in the ground at the best locations.

          Generally a rapid charger will generate â5-10/hour when in use. So â240/day max assuming 100% utilization, more likely â100/day for busy areas. Maintenance costs on top. The chargers cost maybe â50-60k each to buy and install, assuming there is decent infrast

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