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Google Plans Cheaper Smartphone To Draw Users Into Internet Empire (nikkei.com) 100

Google plans to unveil its first lower-priced smartphone this year as part of an aggressive push into hardware that it hopes will draw more users into its ecosystem, Nikkei Asian Review reported Wednesday, citing people familiar with the matter. From a report: The U.S. internet giant is moving quickly to exploit the troubles currently besetting Apple, which has suffered disappointing sales of its new premium iPhone as consumers migrate to cheaper models and global smartphone sales tumble, industry sources say. Google's new smartphone will be its first non-premium model aimed at price-sensitive customers and those in emerging markets.

It is expected to be priced lower than Apple's cheapest iPhone, the XR, which starts at $749. The latest model in Google's own Pixel range, released last October, started at $799. Midrange to highend phones are priced at between $150 and $700, while low end models sell for less than $150, industry sources said. The new phone will be the spearhead of Google's drive to expand the hardware using its operating systems. New products planned for this year include smart speakers, wearables and web cameras, sources familiar with the company's plans told the Nikkei Asian Review. Google also plans to launch a new premium phone in its Pixel range, as usual.

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Google Plans Cheaper Smartphone To Draw Users Into Internet Empire

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  • by Mr. Dollar Ton ( 5495648 ) on Wednesday February 13, 2019 @10:32AM (#58115654)

    It is expected to be priced lower than Apple's cheapest iPhone, the XR, which starts at $749.

    If this is the stick they measure "midrange phone" instead of the better Chinese models that sell for less than $200, I'll go out on a limb and predict that Google won't be getting too many customers.

    • by Guspaz ( 556486 ) on Wednesday February 13, 2019 @10:48AM (#58115780)

      It's also not Apple's cheapest iPhone. The cheapest iPhone currently being manufactured is the 7, currently selling for $449 USD. This has been Apple's pricing tier strategy for phones for more than a decade now, people shouldn't still be unable to figure this out.

      • by mjwx ( 966435 )

        It's also not Apple's cheapest iPhone. The cheapest iPhone currently being manufactured is the 7, currently selling for $449 USD. This has been Apple's pricing tier strategy for phones for more than a decade now, people shouldn't still be unable to figure this out.

        Because then we need to compare that to another 2 yr old phone which costs a fraction of its release price. The Iphone 7 was released for US$650... People have figured it out, they've figured out you're paying 80% of the launch price for 2 yr old hardware.

    • How expensive? (Score:5, Informative)

      by XXongo ( 3986865 ) on Wednesday February 13, 2019 @10:50AM (#58115798) Homepage

      It is expected to be priced lower than Apple's cheapest iPhone, the XR, which starts at $749.

      That's odd. I bought a bottom-end unlocked iPhone SE at Target in December for about $200. Required that I buy one month of pay-as-you-go service for an additional $30. Have they gone up that much since?

      a quick search tells me retail is $399, but I can get one for $125: https://www.digitaltrends.com/... [digitaltrends.com]

      • It is expected to be priced lower than Apple's cheapest iPhone, the XR, which starts at $749.

        That's odd. I bought a bottom-end unlocked iPhone SE at Target in December for about $200. Required that I buy one month of pay-as-you-go service for an additional $30. Have they gone up that much since?

        a quick search tells me retail is $399, but I can get one for $125: https://www.digitaltrends.com/... [digitaltrends.com]

        Stop ruining his fantasy world with 'facts' ...

        • We all knew he was talking about current releases. The Iphone 7 is 2 years past release and the Iphone SE is positively ancient.

          I'm sure I can get a Pixel 2 for about $200 from some back room seller too. Being disingenious only makes you look like an idiot.
      • Well, let's compare even more apples to oranges, then: my neighbor's kid got his iphone 6, 7 and 8 FOR FREE (from his mom, as she upgraded).

        Discontinued, defective and obsolete items have been selling for less than their initial price for ages, but TFA and my comment aren't about those.

        • by XXongo ( 3986865 )

          Discontinued, defective and obsolete items have been selling for less than their initial price for ages, but TFA and my comment aren't about those.

          Yes, but iPhone SE is not discontinued, nor defective, nor obsolete. In fact, my main criteria for a smartphone is the smaller the better-- I don't want to carry around a brick. The iPhone SE is pretty much the best smart phone on the market.

          • but iPhone SE is not discontinued

            Really? Why did Apple announce it in September last year, then and why is it not available from the Apple online shop?

    • Yeah... I thought that Apple's cheapest iPhone was the SE, which I've seen on sale at Walmart for $99 in the past.

      The phone is basically obsolete at this point, though. It needs a serious upgrade.

      • It may be obsolete depending on what your requirements but it runs the latest iOS and uses the same Lightning connector as current phones. It’s more than adequate for most consumers.
  • by Anonymous Coward

    I'm sure I'm not alone in that I don't need a phone in my pocket that costs as much as a low-to-mid-tier laptop.

    Mostly what I care about in an Android phone is, that there isn't a bunch of uninstallable crapware on the device.

  • by xxxJonBoyxxx ( 565205 ) on Wednesday February 13, 2019 @10:35AM (#58115670)
    I bought a bunch of these phones for the kids, wife, and my personal phone. Got everything you need for 300 bucks in the Android ecosystem.
    • by kalpol ( 714519 )
      These do look nice AND they have an SD card slot. No removable battery I guess. Any drawbacks that you have found?
    • by ArhcAngel ( 247594 ) on Wednesday February 13, 2019 @11:17AM (#58115946)
      And right now they are all $100-$200 off. The X4 [motorola.com] is $149 for the 32GB model. IP68, SD, 3.5mm, BT 5.0. I like my current phone but I may just order one!
      • I got my daughter the X4. Fabulous camera, excellent phone. My PH1 has a 1997 camera by comparison (just a bit jealous).

    • True, all family had G2 years ago, last year my GF upgraded to the G6, but SD450 and the lack of NFC was a killer for me. I bought a Nokia 6.1 because it fitted all my needs, NFC, FHD screen, SD, ac wifi, audio jack, QC3.0, usb-c, 2 sims, AndroidONE so I get new version and update very quickly, very well solid design in a one-piece aluminium shell, etc. But the Nokia 7.1 is really a fabulous deal too for a couple $ more.

      The Nokia 6.1 was $229 at BestBuy, you could not beat that for a SD630 phone!! Forget th

    • Seconded.
  • Back when LG's flagship G4 was released, I got one a few months later and overpaid for it (unlocked) and it was still under $700 I believe. AND it had a removable battery, SD card slot, headphone jack, just about everything I wanted in a phone (except updates from LG). Yes, it did bootloop after a while but LG replaced it and it's been fine ever since.
  • I'm not sure where this article is coming from, Google already had a nice low end phone called the Moto-G, though Motorola was since sold off. So this isn't a new strategy of Google's in an attempt to take advantage of Apple's price mis-step.
    • I'm sure that they are talking about Google-branded phones, not just Android devices. But they're still wrong, because Nexus phones had lower MSRP than iPhones. Whoever wrote this article clearly knows exactly dick about smartphone history. Good for them, but someone else should have written this slashvertisement (autocorrect: slaveowner)

  • by Anonymous Coward

    I buy second-hand smartphones, usually for under $100. They're carrier-free and I can put whatever sim I want in there.

    And turn off all Google tools.

    Good luck beating that!

  • by DontBeAMoran ( 4843879 ) on Wednesday February 13, 2019 @11:13AM (#58115916)

    You can give away smartphones for free, it wouldn't make much difference.
    It's the damn carriers that are expensive, especially in Canada [mobilesyrup.com].

    Here are the data-only plans from the three major carriers:
    Rogers: $25/400MB
    Bell: $30/500MB
    Telus: $30/500MB

    Yes, those are megabytes caps, in 2019. Not a typo.

    • by mjwx ( 966435 )

      You can give away smartphones for free, it wouldn't make much difference.
      It's the damn carriers that are expensive, especially in Canada [mobilesyrup.com].

      Here are the data-only plans from the three major carriers:
      Rogers: $25/400MB
      Bell: $30/500MB
      Telus: $30/500MB

      Yes, those are megabytes caps, in 2019. Not a typo.

      Buy a 3UK SIM card and get 2 GB for £10 per month for use in Canada or 70 other countries (apologies, I don't know what the quid to loonie rate is and am too lazy to look it up but it wont be C$25).

  • They talk about drawing more users into Google's internet empire as if cheap Chinese phones are not already loaded with Google's entire standard array of apps and spyware.
    • It might be defensive against Amazon. They tried to push hard with the Fire phone (and failed), but maybe they (or MS) plan to try again with another Android variant? Because both of those companies are willing to lose billions in subsidized hardware to try to get a piece of the smartphone market. I mean, they already spent billions, and I see no reason why (assuming they think they have a better plan) they wouldn't try again.

  • Comment removed based on user account deletion
  • by shess ( 31691 ) on Wednesday February 13, 2019 @12:03PM (#58116200) Homepage

    Their Nexus 4 and Nexus 5 lines weren't too expensive. Except they didn't make enough to satisfy demand. Then they decided it would be more fun to make phone that cost $600 to $1000. Somewhere in there they got rid of Motorola, who now makes decent phones like the X4 selling for decent prices like $300 (oops, $250, oops, $200, oops, $150).

    I was working there when they acquired Android, and I remember being really chuffed that they'd be able to bring decent software to the masses rather than skimming off the top - so I was pretty salty about it when they decided they're rather join the feeding frenzy at the top. Making an amazing $1k phone isn't rocket science, you just need to avoid errors, the existing companies like Samsung and Sony can push the boundaries there. Making a great phone for $200 is where the real challenge is, and it bothers me that Google simply abdicated that position. Instead of co-evolving hardware and software to make a tight fit at $200, they're off bloating things up with elaborate camera systems and voice recognition for the high end, then getting upset that the low-end devices ship with an older Android version.

    • The digitizer on my E960 died, making it like every other piece of LG garbage I've ever owned. Until then it was great, but that was enough to put me off LG smartphones for good since it would have been expensive to replace. But you're right, they were $300 less than the Apple competition.

  • Can't get more data unless you 'recruit' more cattle, er, I mean customers for your phones.
    • On point. I see us heading into a two-tiered mobile phone system: is you can pay a lot for your hardware (Apple) you are less "monitized" and can have more control over your information. If you don't pay a lot, you are the product (Google and partners). Its a sad state of affairs, and one that suggests not much room for a mid-tier: the Android side will degenerate into a race to the bottom, price-wise.

      Sadly, the same applies to general computing these days also, with MS adopting the "google model". You h
  • This is not Google's first lower priced smartphone. Before there was Pixel, there was Nexus. The Nexus 4 debuted at $299/349. Its timely competition, the iPhone 5, cost literally $300 more.

    Article == hot garbage

  • Why not give the phone away for free? Or as a part of some Google subscription?
    Google has the power to get rid of carriers and banks, I wonder why they don't take this step into Cyberpunk Megacorp land. Right now I'd rather be ruled by Google than by some Chinese single party government.

    • They already have Google Fi [google.com], so your idea is really just one step away for them. In fact I almost tried their service plan around the holidays when some of their phones were half price with a contract that only required to keep their service for a month or two to retain the half price discount on the phone, free and clear.
  • draws people to its approved ad empire.

A committee takes root and grows, it flowers, wilts and dies, scattering the seed from which other committees will bloom. -- Parkinson

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