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Facebook Begins Hiding Anti-Vaccine Misinformation (usatoday.com) 239

America now has 206 confirmed cases of measles, its highest year-to-date number in over 25 years . Now USA Today reports on how Facebook is responding: In mid-February, Facebook told USA TODAY it had "taken steps" to reduce fake health news and anti-vaxx posts and said it was considering making anti-vaccination content on its site less visible amid a measles outbreak that has reignited a conversation about preventative shots. At the time, Facebook said, "we know we have more to do...." Revealed Thursday: The social network says it will reduce distribution and provide users with "authoritative information" on the topic.

Facebook is following the lead of Pinterest, which has blocked all searches using terms related to vaccines or vaccinations as part of a plan to stop the spread of misinformation related to anti-vaxx posts.... It will reduce the ranking of Facebook groups and Pages that spread misinformation about vaccinations in News Feed and Search. "These groups and Pages will not be included in recommendations or in predictions when you type into Search," Facebook said. When it discovers ads with misinformation about vaccinations, "we will reject them." Facebook said it has removed related targeting options, like "vaccine controversies," in ads.... Additionally, Facebook said it wouldn't show or recommend content that contains misinformation about vaccinations on the Explore section of Facebook-owned Instagram or on its hashtag pages.

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Facebook Begins Hiding Anti-Vaccine Misinformation

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  • by gweihir ( 88907 ) on Saturday March 09, 2019 @04:40PM (#58243714)

    The problem is that it makes it very easy to hide correct information as well, if the "authorities" do not like it. The right approach would be better education. But that is also something the "authorities" do not like, as better educated citizen may just spot all their various screw-ups, extreme waste and outright evil machinations.

    • Re: (Score:2, Insightful)

      by SirAstral ( 1349985 )

      This is the real objective. It has always been the objective.

      Authorities or people in positions of power have always said, we need to take your liberty/rights away under the guise of protecting you.

      • They do (Score:2, Troll)

        by rsilvergun ( 571051 )
        You have the right to drive. The right to drive 100mph was taken from you to protect you and everyone around you. We all give up freedoms in exchange for order because order isn't just nice, it fucking rocks. Order is why my water is clean. It's why I just finished lunch. And it's why I didn't get my head bashed in by angry bandits (and no, nobody on /. is going to make it in a dog eat dog world, we spend too much time posting and not enough time lifting weights and combat training).

        You don't have the r
        • by gweihir ( 88907 )

          Indeed. While I do not like the term "order" (it is too close to "law" and law is a very dangerous construct that can easily be abused for fascism and worse) society requires some level of sacrifice (which must be carefully limited to sacrifices that actually make sense), and provides huge advantages in return. Anybody not willing to make the rational sacrifices has no place in society and should be removed from it.

      • Re: (Score:3, Insightful)

        Nothing is stopping you from creating your own antivaxx network. Go to it. Facebook is not obliged to host such content, or at the very least to make it easy to find. Censorship, as a dire tool of tyranny is only used in the context of the State, and so far as I'm aware, no one is proposing the US or other national governments make spreading antivaxx garbage unlawful.

        • by gweihir ( 88907 )

          I have no desire to educated the stupid. I just wish I was not on the same planet with them.

          • I have no desire to educated the stupid. I just wish I was not on the same planet with them.

            You can stow away on Musk's rocket to Mars, you can kill yourself, or you can educate the stupid. Any other result is going to leave you sharing the same ball of mud with dumbasses.

        • Facebook is not obliged to host such content, or at the very least to make it easy to find.

          No, but once they make it clear that they can easily get something off FB if enough people bitch about it, they're opening themselves up to lawsuits every time someone gets offended by something posted on FB.

    • I disagree (Score:5, Insightful)

      by rsilvergun ( 571051 ) on Saturday March 09, 2019 @05:06PM (#58243820)
      Facebook is an advertising platform. Left alone they will effectively advertise anti-vaxxer nonsense to the detriment of kids like this [arstechnica.com].

      The trouble with a purely algorithmic news source is that it's going to serve you up more and more of whatever it is you're clicking on. That's because the algorithms aren't really that complex. There's no magic, it's just "People who clicked this video also clicked this video". Without someone stepping in it becomes an endless echo chamber. One that also tends to push the worst ideas up to the surface because extreme, visceral ideas get the most reactions and most clicks.

      The problem is that the current ad supported Internet exists to increase engagement. They want to keep you on the page longer, clicking more and seeing more ads. This is a hyperactive version of what happened in the 80s when News shows figured out that fear sells and they all started running terrifying news stories about pedophiles and gang bangers.

      My mom saw those and locked me up in my room, never mind that most pedophiles are family members or authority figures like priests and the gang bangers stayed in their own little neck of the wood because if they didn't the cops came round and busted heads. It was all lies, but it had a huge impact on my life when I spent the better half of my teenage years in constant conflict because I wasn't allowed to go anywhere or do anything. It sucked.

      And yeah, she was an anti-vaxxer too. Give people like that something to be afraid of and they will. Instead, cut it the fuck out and replace it with reality.
      • by gweihir ( 88907 )

        Well, yes. That is indeed a problem. But how do you make sure this will not be the initial push for widespread censorship in the current climate of raising authoritarianism?

        • But how do you make sure this will not be the initial push for widespread censorship in the current climate of raising authoritarianism?

          Nobody is forcing them to do this. The only thing the government's even made noises about forcing them to do is to take better control of political messaging.

        • by shilly ( 142940 )

          You make sure that Facebook is not part of the government. Because governments can be totalitarian, but Facebook doesn't have an army or a police force or jails.

          Oh look, we've succeeded!

    • The problem with this is that true information which questions the safety of a particular vaccine or vaccine from a particular vendor will be hidden along with the lies.

      The answer to misinformation is always to refute it, not to hide it. When you drive speech underground it always flourishes, and now there is no one to refute the lies.

      • by gweihir ( 88907 )

        Indeed.

    • Agreed, this way lies totalitarianism, which is (so far always) the endgame of empires that are on the downslope, no matter what "ism" they purport to be based upon. Some create more corpses than others, maybe, but even that is up for grabs.
      I worked in the oxymoronically named intelligence community. You may or may not be surprised how much of the stuff that's classified is just to cover for a screwup of some sort.
      .

      See George Carlin. They don't want critical thinking citizens at all, the the educationa

      • by gweihir ( 88907 )

        I worked in the oxymoronically named intelligence community. You may or may not be surprised how much of the stuff that's classified is just to cover for a screwup of some sort.

        I actually have some insight into that (without ever having held a clearance, don't ask), and I fully agree. One of the most important reasons to classify things is to hide screw-ups.

        See George Carlin.

        I love that guy. I am currently trying (and clearly failing) to follow his advice to just "not give a shit".

        Of course, it's better for ME if YOU get vaccinated with a high risk vaccine...because herd immunity....so this is a case where it's easy for anyone running things to make a case it's the best for the most people, even if there ARE flaws in the current vaccines...you still wind up with fewer deaths.

        Well, Measles is not a "high risk" vaccine. It is however an extremely contagious disease and its potential complications are pretty much "high-risk". So yes, medically it makes sense to vaccinate anybody except for a few

        • I'm glad we mostly agree on most things. I think we'd be good friends in meatspace.
          I think the measles vaccine risk depends somewhat on which study you look at. It's all I actually know; I'm, I guess, lucky I had it as a child and it doesn't matter to me personally anyway. I'm not an anti-vaxxer by any stretch. Western medicine has saved my hide more than once. And also messed me up more than once, but that was lack of skill on an individual's part. I'm a scientist by trade myself, and I kinda beli
          • by gweihir ( 88907 )

            You are perfectly right that censorship is only part of the threat. I have long suspected that "controlling the narrative" is done on /. as well, probably by TLAs, and certainly by commercial organizations. (Just criticize Linux systemd and then remember that the US military is the largest Red Hats customer with apparently more than half their business to put the reaction into perspective. Right from a playbook, the PyOps/Marketing folks do not even try to come up with any rational arguments. It is all pure

    • by MikeMo ( 521697 )
      The problem is that no amount of education will change their minds. I know someone like this. NO matter what facts you present, they dismiss them as faked, lies, misinformation from "big pharma". They are exactly like flat-earthers. It's their religion.

      In the meantime, while you are trying and failing to present real data, their kids go unvaccinated, putting them and everyone around them in danger.
      • by gweihir ( 88907 )

        Well, yes. Fanatics are always convinced they have the truth, no matter what and that is pretty much what they are. What education may allow is to prevent others from even considering that these people may be right and it may prevent any laws from going their demented way.

    • You left the key word out of your comment. It's censorship and the key question is why Facebook gets to play gawd.

      I've actually seen some evidence that makes me think Facebook is actually playing a broad game against many categories of political activity. I'm inclined to agree when the sources are professional trolls, even if they're not working for Putin, but the collateral damage counts, too. The trolls actually have the strongest motivation to game the system and push the limits, whereas the innocent peo

    • by hey! ( 33014 )

      I don't think this argument stands up. It's not like Facebook is claiming some kind of novel power over content linked in their site or developing some new technological capability. They already track you to as fare-thee-well. If Facebook wanted to censor mainstream conservative political opinions, they could do it *right now*. They don't need to establish a precedent; as a private corporation they can take any kind of editorial policy they want.

      The reason they don't crack down on political opinions t

    • The right approach would be better education

      False. Education hasn't worked. No sane person would be an anti-vaxxer unless exposed to a horrid echo chamber of lies, a chamber that discredits the very "education" and "science" you propose would fix the issue.

      The best we can do is prevent people from finding these toxic environments. Only if we do that do we have any hope of sanity prevailing when presented with education.

    • You (mostly) can't be rationalized out of a position you came to with belief or emotional way. If you could easily be rationalized out of such a position, there would not be many theist left in the world, and the US would massively agree that global warming is of anthropogenic origins, and "evolution by selection" is indeed a thing. You can't even get that in the US, with roughly 20% of the US population disbelieving the theory of evolution by natural selection, and what was the stats about the world being
      • Its cute you try to bring political affiliation into the conversation. This is a stupid person problem, they exist on both sides. Stupid liberals exist just as much as Stupid republicans. You're just helping divide the country and make the stupid dig their feet in deeper. This kind of thing does not help anybody. Please take your partisan bullshit and go home. Thank you.

    • by DrXym ( 126579 )
      No, it's absolutely the right approach. Anti vaccine information is dangerous garbage and the propagation of it through social media has had demonstrable results. Countries are reporting measles diagnoses which are 2-3x higher than they were a few years ago. In large part that is because misinformation is allowed to run alongside, or with even greater prominence that factual, evidence based information.

      Facebook even plays host to these groups and amplifies their message every time someone searches for inf

  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Saturday March 09, 2019 @05:00PM (#58243786)
    Comment removed based on user account deletion
    • by AmiMoJo ( 196126 ) on Saturday March 09, 2019 @05:52PM (#58244032) Homepage Journal

      Seems like if they were going after conservatives they would start with the Nazis on Facebook. Even less controversial than vaccination.

      • Maybe I've been living under a rock for the last 90 years so...

        What does Nazism have to do with conservatism?

        Yes, it would be less controversial to filter out Nazism. What that does though is remove the premise that Facebook is merely a communications conduit. As soon as they start filtering out information that they do not agree with then they should lose any protections similar to those granted to phone companies. A phone company cannot be held liable for communications they transmit because the phone

        • by meglon ( 1001833 )
          Yes yes, you'd think they'd publish clear rules on what is acceptable and what is not... perhaps taking on the form of something like this: https://www.facebook.com/terms... [facebook.com]

          I mean, seriously? That is your argument? They are a private company, and they are not forced into hosting anything they don't want to.
        • AmiMoJo is still repeating the lie that Nazi's were conservatives, a whole fucking decade after everyone but those in tiny bubbles gave up trying to sell it.

          This is the information age. Hitlers campaign speeches are seconds away. Everyone is seconds away from seeing that Hitler said the same shit the american left now says: The rich are evil, we are here for the working class, the state should provide healthcare, fuck the russians, gotta get rid of guns, etc, etc, etc... the list isnt endless but it goes
    • Your logical fallacy is: the Slippery Slope [yourlogicalfallacyis.com]

  • I noticed yesterday that my feed had become flooded with misinformation, but none of it was antivax. So it seems their strategy to hide the antivax misinformation is to bury it with an avalanche of other misinformation. Every time they tweak their fake news algorithms like this, I need to click on the menu to hide more fake news publishers so I can use facebook to keep up with what my friends are posting, as facebook was originally intended.
  • by WoodstockJeff ( 568111 ) on Saturday March 09, 2019 @06:03PM (#58244082) Homepage

    Whenever people cheer that FB is blocking "bad things", that makes it more tempting to thing, "If it is allowed on FB, it must be good!"

    If people cultivate the idea that FB is a source of "information" that may or may not be correct, they'll be a bit less likely to fall for the next "As Seen On FB" craze, be it medical, political, or religious.

    • Re: (Score:2, Troll)

      by swillden ( 191260 )

      Whenever people cheer that FB is blocking "bad things", that makes it more tempting to thing, "If it is allowed on FB, it must be good!"

      The slippery slope fallacy is called a fallacy for very good reason.

    • FB regularly receives I don't think you've got much chance of that being a problem.

      But if you're really that worried about it there's an easy enough solution: More Education. In particular more liberal arts. Why the liberal arts? Because yes, you can teach critical thinking, but no, you can't do it with Math. Math is too hard, and there's no value in being half right.

      Ever wonder why even to this day the rich and powerful insist on a well rounded education for their little spawnlings? Because that's
  • Wonderful news! (Score:2, Interesting)

    by Slugster ( 635830 )
    Now there is two ways to delete your facebook account:

    1. Proclaim yourself to be a Nazi, who advocates -- well, I don't know really. I think just saying that you are a Nazi might be enough? And a swastika picture I guess. (-how do you make that ASCII swastika again?-)

    2. Proclaim yourself to suspect medical vaccines may sometimes be of questionable usefulness.
  • Anti-vaxxers are incomprehensible to me- do they think these diseases just disappeared on their own? Diseases like polio, diphtheria, pertussis, measles, mumps, and rubella more or less disappeared because vaccines kept them from spreading and persisting.

    Anti-vaxxers are just as idiotic as flat-earthers or chemtrail whackos, or the people who believe that Reptilians control a secret shadow government.

    • by meglon ( 1001833 )

      .... or the people who believe that Reptilians control a secret shadow government.

      That whole reptilian thing is just a smoke screen by house cats... who actually do control everything (not just government). Go ahead, ask any cat person.... they know.

  • Will they hide other anti-science information, such as "human embryos aren't really human", or "human gender is whatever you feel like it is", or "brains aren't biological and are not affected by genetics"?

    What's that? No?

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