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Google Businesses

A Eulogy For Every Product Google Has Ruthlessly Killed (145 and Counting) (fastcompany.com) 111

An anonymous reader shares a report: Tez. Trendalyzer. Panoramio. Timeful. Bump! SlickLogin. BufferBox. The names sound like a mix of mid-2000s blogs and startups you'd see onstage at TechCrunch Disrupt!. In fact, they are just some of the many, many products that Google has acquired or created -- then killed.

While Google is notorious for eliminating underperforming products -- because even though these products often don't cost much for ongoing operations, they can pose a serious legal liability for the company -- it's rare to hear them spoken of after they've been shuttered. In fact, Killed By Google is the first website to memorialize them all in one place. Created by front-end developer Cody Ogden, the site features a tombstone and epitaph for each product the company has killed since it originated.

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A Eulogy For Every Product Google Has Ruthlessly Killed (145 and Counting)

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  • by Rosco P. Coltrane ( 209368 ) on Friday March 22, 2019 @12:57PM (#58316226)

    I weep for the most important thing Google has killed with them: the right to privacy and anonymity.

    As for the products, they *have* to keep only the best ones: they're the trojan horses into people's lives. The products have to be so compelling that everybody feels they can't do without them, even at the cost of feeding Google their most intimate details. Excellent products are the keystone of their business model: no good products, no data.

    • by Anonymous Coward

      Dude, we couldn't agree more. This is Google. The company that puts a microphone in your thermostat and wants to know where you are going so much that they are willing to invent a driverless car to take you there.

    • by Anonymous Coward

      YES!!! I was just going to post the same thing. Google may as well be a division of the NSA and CIA. Untrustworthy and suspect in any offering they give up for "free."

    • I think the great thing about Google has been that they have been the only company to actually tell people how and in what ways people have traded their privacy for convenience.

      Look at Verizon. They sold all your phone records (and presumably your internet records) to the government without even telling you. Oh and they made sure to lobby Congress to exempt them from privacy laws and agreements so they couldn't even effectively be sued by the customers they screwed over.

      Looks like most of the telecoms did

      • "Look at Verizon. They sold all your phone records (and presumably your internet records) to the government without even telling you. Oh and they made sure to lobby Congress to exempt them from privacy laws and agreements so they couldn't even effectively be sued by the customers they screwed over."

        You do understand that this looks bad for your government... not Verizon right? You are definitely blaming the wrong group here. The relationships between telco and government is a long and twisting one and Ver

        • No, this looks bad for both of them. Just because I'm disgusted by the type of person who would buy and view child pornography doesn't mean that I cannot also be disgusted at the people who supplied it as well.
          • You are wrong and here is why.

            Verizon is mostly doing what they are told, its not like you are going to do anything to change it are you? It is only natural they are going to want immunity. Would you be okay with being required to give the government unfettered access to your data, be required to do so AND have no immunity from that collection?

            I am totally okay with you being disgusted by it, I am as well, but it does little good when the wrong group is being blamed. It's like blaming a person being blac

    • Indeed, this is why I advocate for single product ownership. It is much harder for Google to aggregate personal data when they don't also own all the downstream products. But I don't think people are getting the connection with that. If a business gets to own so much stuff at once, it is IMPOSSIBLE to have any privacy because they know so much about the rest of you that you cannot keep anything a secret. People are going to be so disappointed thinking that government is going to save them... government

    • by Anonymous Coward

      I'm just moving away from the internet altogether. I'll use Wikipedia and slashdot and that's about it, spending less and less time on the internet and feeling better for it. I did post under my actual name and picture but only false things that constantly conflict with previous posts. I guess I'll see what happens with that.

    • I'm not convinced there is such a right, or that if there is, if you haven't voluntarily traded it away the minute you search on Google or use Chrome. The only evil that Google committed is not making that even more obvious (I would have said it's been obvious since nearly the beginning).

      You need do neither of those things.

      Like a lot of conveniences, there is a cost, it's just hidden from view. Or did people really think Google built their massive networks of data centers (on which they spend $5bn per qua

  • by moehoward ( 668736 ) on Friday March 22, 2019 @01:02PM (#58316242)

    I do like that they put things out there. They are too slow to remove the ones that don't work. I do think that they can do a better job of doing the old-school beta approach. I loved Inbox. Having to move back to Gmail in the past couple of months has been frustrating.

    • Re:Fail Fast (Score:5, Insightful)

      by serviscope_minor ( 664417 ) on Friday March 22, 2019 @03:49PM (#58317182) Journal

      They are too slow to remove the ones that don't work.

      I disagree: I think them ruthlessly killing off "unpopular" products is actually harming adoption in general. I don't bother trying new google products since I don't want to get used to something when there's a 95% chance it'll disappear soon. I doubt I'm alone in this.

      • Re: (Score:2, Troll)

        by AmiMoJo ( 196126 )

        To be fair half the stuff on the list was just rolled into other products. Like news and weather is part of Play Newsstand now, and Reply is built in too Gmail.

        • To be fair half the stuff on the list was just rolled into other products.

          Yeah I was pretty disappointed by the site when I saw that. Something called a different name hasn't been killed off.

    • I do like that they put things out there. They are too slow to remove the ones that don't work. I do think that they can do a better job of doing the old-school beta approach. I loved Inbox. Having to move back to Gmail in the past couple of months has been frustrating.

      Herein lies the rub of Google's method of deploy-and-depreciate, in conjunction with "as little software running on the client machine as possible, with as little data remaining there as practical."

      Microsoft released Windows Home Server 2011 in, well, 2011. It had all the appeal of administering an SBS2008 server, but without AD, IIS, DNS, DHCP, or...pretty much any other role of an actual-server, and only HP released machines for it with a maximum of four HDD bays, and banked on a Windows Media Player lock

  • In otherwords... (Score:5, Insightful)

    by Oswald McWeany ( 2428506 ) on Friday March 22, 2019 @01:08PM (#58316272)

    Don't become too dependent on any Google product because they could yank it at any time.

    • by bigpat ( 158134 )

      Don't become too dependent on any Google product because they could yank it at any time.

      In other words... which of their competitors paid for the article?

      • by thegarbz ( 1787294 ) on Friday March 22, 2019 @01:25PM (#58316388)

        Competitor to what? The chief complaint about most of these is that they had no competitor.

        • If they had no competition for these products, then what does that say about the market and the ability to monetise on the concept?

          • If they had no competition for these products, then what does that say about the market and the ability to monetise on the concept?

            That people don't actually want it? That is entirely the point of Google's free developer time that promoted "brainstorm" style see what sticks ideas. It was only natural that this would result in a lot of failed products / services.

    • Re: (Score:2, Funny)

      by lgw ( 121541 )

      Don't become too dependent on any Google product because they could yank it at any time.

      Some teams at work want to move their data into to Google cloud. Really? Bob's Roadside Cloud and Bait Shop is more likely to be around in 5 years.

    • +1. The low attention span Google has makes me dismissive of just about anything they release no matter how good it sounds or operates.

      • I wonder how much usage plays into their decision to pull a project. After all, Google+ was around for waaay longer than it seems it should have. For all I know it's still around.

    • Don't become too dependent on any Google product because they could yank it at any time.

      Meh. The important ones stick around. Gmail, docs/drive/whatever-it-is-today ...

      Heck, Gmail has been more persistent than any other email provider I ever had.

      No, don't get too dependent on any external service, but still, we may as well be realistic about the alternatives.

      • Re:In otherwords... (Score:4, Informative)

        by Voyager529 ( 1363959 ) <voyager529@ya[ ].com ['hoo' in gap]> on Friday March 22, 2019 @05:56PM (#58317828)

        Don't become too dependent on any Google product because they could yank it at any time.

        Heck, Gmail has been more persistent than any other email provider I ever had.

        AOL, Yahoo, Excite, Erols, Earthlink, and email.com are still running. Prodigy is defunct now, but it was around for 27 years so Gmail can take their crown in 2031.

        If we're allowed to count hosting providers, 1and1, GoDaddy, Hostgator, Bluehost, InMotion, and Verio all still exist, and have all offered e-mail longer than Google has.

        If universities count, MIT is where e-mail started in the 1960's, and to this day if you were a student there, you can keep your MIT e-mail address for life. Many universities have similar policies. ...so if your e-mail host didn't outlast Gmail, there were plenty that didn't. They've still got a decade to go before they start turning heads for longetivity, though.

  • #1. Increasing your own product line.
    #2. Removing competition.

    Both in the vast majority of cases becomes a negative to a free market because it foments monopoly. The more increased a product line is the more lock in you wind up getting into, even though increasing product line is "usually" beneficial. And with the removal of competition... well that is easy enough on its own.

    Monopolies are not free-market, monopolies are products of lazy citizens that refuse to perform the "self-policing" that they ofte

  • Some former Google products haven't been killed, per se, but have been dumbed-down so badly that just killing them might have been a more merciful end.

    (Yes, I'm looking at you, the poor maimed shell of the thing formerly known as Google Finance: http://sneakyfalcon.com/the-ne... [sneakyfalcon.com] ).
  • by Gravis Zero ( 934156 ) on Friday March 22, 2019 @01:09PM (#58316284)

    1. You get what you pay for. The entire point of each service is to see if they can monetize it. When the monetization fails to cover the expense of providing the service then they cut their losses. If you fail to recognize that you are the product when it comes to free web services then you're going to have a bad time.

    2. Services, like everything on the web, are short-lived. So if you haven't recognized that "the cloud" is composed of computers you don't own and if you don't mirror your data elsewhere then you're going to have a bad time.

    3. FOSS never dies. If you get a FOSS computer program that (doesn't rely on outside information and) you like then it will never abandon you. It might not be perfect, it's might be unsupported but at no point will someone take it away from you because it's on your computer and it runs on your computer.

    • If they're so intent on finding money in everything, why not start charging people for a version of it?

      Seriously. Google is big enough, does enough business, has other things they charge for, why not have converted some of these to a paid service? Sure it sucks going from gratis to not-gratis, but if the alternative is to not have the service at all, then I would think a non-trivial number of people would pay for it. AFAIK, nothing in the law would keep them from continuing to make a product of those now pa

      • If they're so intent on finding money in everything, why not start charging people for a version of it?

        Simple, people won't pay for it. There is a lot of interesting psychology that goes on and at the present, people are unwilling to pay for simple online software based services. The basic problem is that people aren't being paid nearly enough for the jobs they are doing for corporations and are therefore much more conservative in their spending.

      • The value is in your data, collecting it is their priority. If not enough people are using a service, or if Google cannot glean enough valuable data from the service, then they will kill it. Monetizing a service means less users and less data, and they are not about to shoot themselves in the foot like that.
    • 1. You get what you pay for. The entire point of each service is to see if they can monetize it. When the monetization fails to cover the expense of providing the service then they cut their losses. If you fail to recognize that you are the product when it comes to free web services then you're going to have a bad time.

      In general - yes, you are right. But this is only true as long as enough people allow it. It doesn't really apply to me as much.
      e.g. I use google maps to check traffic (on my phone) before heading into work. But my location is turned off. I use google maps from my computer, to find something or to check traffic. But I am not logged in with my google account.

      So for those that don't know, google traffic uses google user's location info to be able to give traffic reports. It's really quite great - as lon

    • FOSS can indeed die. If not updated, it could conceivably not run on newer machines. Now it will still run on your existing machine, but what about when you have to upgrade (if nothing else, the existing machine dies)? But I understand your point and it is valid. *Somebody* can't take it away; it just might die a natural death. And will likely outlive the Microsoft/Google/etc equivalent.
  • http://https//en.wikipedia.org/wiki/List_of_Google_products/ [https]Did not know of all of these, recognize some of them. But the list is defiantly shorter than what they have killed.
  • by ilsaloving ( 1534307 ) on Friday March 22, 2019 @01:19PM (#58316346)

    Google basically throws services at a wall and sees what sticks. No actual plans. No strategy. And they throw it away as soon as it stops sticking, even if it's been around a while.

    To me, this means one very simple thing: Don't use anything by google that doesn't already have a massive following cause you may find the rug pulled out from under you at any moment.

    Apart from Android, AdSense and maps, there's really nothing Google makes that I would trust to depend on as a critical service.

    • Yeah very stupid. If they want to survive in this digital ag... *whisper* what? ... hold up... $40 billion? ... just last quarter? ... ...

      Scratch that. I have no comment about how stupid this tactic is for google.

      • by lgw ( 121541 )

        Google hasn't made money off of this approach, is the thing.

        The only products created after Google's early days with any real succes are Android and Chrome. Neither was their normal "lets try everything with no strategy" strategy. Both were strategic defensive plays for their core business.

        They've wasted so much money and talent on this "try everything and see what sticks" approach, and gotten nothing for it.

      • Think how much money google would have if they sold products they decide aren't popular enough, instead of killing them. I'm sure there'd have been plenty of buyout offers for most of them.

    • by tlhIngan ( 30335 )

      To me, this means one very simple thing: Don't use anything by google that doesn't already have a massive following cause you may find the rug pulled out from under you at any moment.

      A lot of products have massive followings. Google Reader was a popular RSS thing, and Google Wave was oddly huge in Brazil.

      Google can just axe what you're using one day and that's it.

    • It may not be as popular as GMail, but Hangouts has an absolutely massive user base.

      They're killing it with no direct replacement in a year or so.

      So even lots of users won't save you if Google doesn't feel they can monetize it.

  • Google Reader (Score:5, Insightful)

    by stevegee58 ( 1179505 ) on Friday March 22, 2019 @01:20PM (#58316348) Journal
    I'm especially bitter about the loss of Google Reader, the RSS news feed aggregator. I got by with so-so replacements for a few years and finally rolled my own with FreshRSS on my home server.
    • I'm especially bitter about the loss of Google Reader, the RSS news feed aggregator. I got by with so-so replacements for a few years and finally rolled my own with FreshRSS on my home server.

      That one I miss. Reader was nice. And I just can't be bothered to roll my own.

    • That's one of the problems I see with Google's approach. Instead of looking at how well a product solves a particular problem, they only look at how widely used a product is. It spells almost-certain doom for niche products like Reader, even if they're a great tool. I loved Hangouts because it solved two very specific messaging problems - (1) integration of text, voice, and video chat and conferencing, and (2) synchronized messaging across multiple devices (so you can do all these things on your phone, t
    • Yep, only one I miss. I should go to FreshRSS on my own server, but I settled for G2Reader. Buggy but low-effort on my end.

    • Feedly [feedly.com] is a great, free replacement. That's what I moved to way back then and still read SlashDot and hundreds of other sources on it daily.

  • While I do wish that Google didn't abandon/kill off so many things, how long would the list at Microsoft be of products that have been either purchased or developed in house and then killed or had their functionality for the rest of the world destroyed?

    Then how many products that worked fine in version X of Windows are now broken due to lack of backward compatibility?

    Then you could do the same thing with Linux or Apple or any other big company or group.

    Blaming only Google for this annoying behavior se

    • by lgw ( 121541 ) on Friday March 22, 2019 @02:09PM (#58316682) Journal

      how long would the list at Microsoft be of products that have been either purchased or developed in house and then killed or had their functionality for the rest of the world destroyed?

      Microsoft keeps shit around for a long time, actually. You might not like their version of something they acquired, but the broad market generally does. MS's crime was taking products that nerds liked, and turning into products that normies liked. Bastards.

      Then how many products that worked fine in version X of Windows are now broken due to lack of backward compatibility?

      They've always had the best backwards compatibility of any OS. Windows 7 is still supported for another year, making it 11 years of support. Anything in C/C++ that actually followed the advice in the API docs never broke with a new OS version, until 64-bit OSs stopped running 16-bit apps (by which time GOG had almost every 16-bit app I actually cared about). Most software that got clever using APIs in unsupported ways will work if you pick the right OS version in the emulation dropdown. C# software just keeps chugging along, for better or worse.

      That just isn't a fair complaint about MS.

      • They've always had the best backwards compatibility of any OS.

        No they've always had the best backwards compatibility of any OS you've used. But you've not used OS/390.

  • This was a company that once gave employees 20% free time to work on whatever the heck they want and then attempted to monetise the result. This is the natural response to such a strategy. Yeah it may piss off a lot of people who use these products but you can't argue with $40bn / quarter as being a losing strategy.

    • Google wasn't letting products launch whenever their employees called it 'done'. The level of fanfare to announcements was certainly uneven, but the net result is a bit of an oversimplification since that $40 billion is primarily from ads.

      Postini already had a business model when they were acquired. So did Picasa. So did Orkut. If these weren't money makers, why did they buy them? If they were, why not let them make money? It's entirely possible for Google to have products that are pay-with-money rather tha

      • Google wasn't letting products launch whenever their employees called it 'done'.

        Didn't say they were. I only said they had a structure which promoted supporting random ideas.

        but the net result is a bit of an oversimplification since that $40 billion is primarily from ads.

        Not really. Their ad sales are primarily driven by the access to people which is massively helped by "monetisation" of these random products. They directly support this profit.

        Postini already had a business model when they were acquired. So did Picasa. So did Orkut. If these weren't money makers, why did they buy them?

        Technology. The misconception is that Google kills something and all traces and work contributed to it disappear. This is actually quite rare. The vast majority of what Google kills they do so because of feature consolidation. What was bought

      • They're allergic to support and when people pay with money they want support. When people pay with their personal secrets they don't want support.

  • For example, I can barely use my Google Voice number.

    It migrated to hangouts, but hangouts seems to be a dead app that crashes on my phones now (I get a notification, but can't use it on two phones).

    Is there still Google Voice? is it part of Hangouts? Was it wrapped into Google+ and that's why it died?

    I really can't tell, and don't have the patience to figure out how since I mostly use it through my email at work anyway.

    They also really need to add the find same photo from Picassa desktop app to the photos

    • It migrated to hangouts, but hangouts seems to be a dead app that crashes on my phones now (I get a notification, but can't use it on two phones).

      Still "works" on my Moto E2. It doesn't work that well, though. It drops most of my calls in mid-sentence.

      Is there still Google Voice? is it part of Hangouts? Was it wrapped into Google+ and that's why it died?

      Maybe try installing the Voice app and see? It still exists, and it seems to work OK. For some reason you can't use both Voice and Hangouts to do SMS though. I never did understand that. Still don't.

      They also really need to add the find same photo from Picassa desktop app to the photos website. It's terribly annoying to know they have the tech from image search and don't let me use it.

      Tried Googles or Lens on your phone?

      • by AvitarX ( 172628 )

        I don't want to be able to search for things based on my photos (like lens).

        I want to be able to find duplicates of the same image in my account.

        Example:
        My moto migrate copied all photos from phone A to phone B but updated the created date.

        It then puts them into my google photos account, all of them at that day, but also they exist when I took them. I then smashed that phone's screen and the same thing happened, but on a different date.

        I'd like to be able to go into a dedupe mode, and go through and keep on

    • Comment removed based on user account deletion
      • by AvitarX ( 172628 )

        Thanks, I was unaware of that.

        It worked so well in hangouts for so long I thought they pushed me over from a death of voice.

    • Google voice is still around, I still use it daily. It was doing some really strange things the other day, but I had just changed my password for that specific account.
  • by Anonymous Coward

    First of all, it would be nice if Slashdot linked to the actual web page [killedbygoogle.com] instead of to an ad-infested article.

    Looking over the list, the one I miss the most is iGoogle; this allowed one to have a home page with news from other pages all grouped together. Many people miss Google Reader, an RSS client, but the glory days of RSS are long gone.

    Google Chrome Frame is no longer needed; it was a product for an era when a web designer's job was 90% making their web page look decent in Internet Explorer and 10% actu

  • by mschuyler ( 197441 ) on Friday March 22, 2019 @02:09PM (#58316686) Homepage Journal

    Google Flu: You REALLY needed that, right? When you scroll through the list, most of them you've never heard of. For good reason. Most of them were useless or done better by other products

  • There is also the Google Cemetery [gcemetery.co] web site.

    While some of these were experimental in nature, and had a small population of users, it is a joke how a large company like Google kills so many products and services, even ones that have substantial number of users.

    Google Reader, Google+, goo.gl URL shortner, Google Wave, Google Code, and on an on an on ...

    How do they feel now that Microsoft owns github, the most used code repository and sharing web site? They could have had a viable competitor.

  • no Froogle? (Score:3, Interesting)

    by Chissblue ( 5020575 ) on Friday March 22, 2019 @02:12PM (#58316700)
    Nice list but think it may be missing a few things like Froogle for instance. It was like a marketplace section you could list your products. Probably early 00's.
  • Android seems to be next big target? Google Chrome OS following? Both replaced by Fuckya,,,ehem...Fuchsia?

  • Since they announced its impending death... I have been searching for a replacement and never found one. I tried dozens of apps and webservices... but none of them did what Inbox could do.

    The best I've settled on right now is using normal GMail with the "Multiple Inboxes" option and really specific queries set up to fill each Inbox. That gives me 5 "Google Inbox" style inboxes... and then everything else just gets jumbled together.

    It works ok - but I assume they'll even remove that option at some point :-

  • Early adopter of many google 'projects' only to be killed and booted off many times over. I have a feeling the games service will be no different unless they partner with some big games publishers.

  • I had a quick look, and Google Sets is missing from that list. It was used to complete lists of things and was more or less integrated into google search afterwards.
  • Because Google’s massive kill ratio makes users reluctant to try those products in the first place. Who wants to learn a newly introduced product that might summarily vanish tomorrow?

  • Google does to released software what the Fox TV network did to television programs.

    Firefly, meet your new brother in exile: Inbox.

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