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Businesses Technology

Amazon's Creepy Twitter PR Army is Growing (vice.com) 21

On Wednesday, a horde of Amazon employees rushed to defend the honor of the world's richest man. From a report: The employees -- known as "FC ambassadors," for Amazon's Orwellian-sounding "fulfillment center" warehouses -- flooded into the mentions of several Twitter users. This isn't the first time these accounts have attracted attention. Earlier this year, the accounts descended on Twitter with coordinated anti-union talking points. The FC Ambassador program made its debut last August and also seemed to coordinate talking points about how great it was to work at Amazon. The program backfired most recently after a Twitter thread of FC ambassadors went viral, with many people saying the tweets were dark or dystopian (others raised doubts about their legitimacy).

When TechCrunch first covered the Amazon FC Ambassador accounts in August 2018, there were around 14 accounts. That army has grown. This week, Motherboard found more than 40 FC Ambassador accounts on Twitter which appear to be genuine. Open source intelligence collective Bellingcat did their own investigation, and found close to 60 accounts. The accounts are spread across the world, with users not just based in the U.S., but Spain, the UK, Germany, and elsewhere too.

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Amazon's Creepy Twitter PR Army is Growing

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  • Really, I'm not sure why each and every bit of big tech evil has to get its own article. Maybe we could just have a summary post once a month of the previous month's list of evilness, apathy, and stupidity? Oh I forgot Uber, sorry. And probably a few others. Feel free to add to the list.
    • by mwvdlee ( 775178 ) on Friday August 16, 2019 @01:23PM (#59094578) Homepage

      The list would be TLDR.

    • Idea: suppose that Big Evil were open sourced. So all companies that want to participate in Big Evil could draw from and contribute too a common pool of techniques for being evil.

      When some technique is no longer working due to a new law or due to actions by "users", a bug report could be filed. It would only need to be fixed once, instead of each evil player having to re-invent the wheel of evil.
      • I am going to regret this, but here goes.

        Idea: suppose that Big Evil were open sourced.

        It may not be opened sourced, but I bet they share idea's. Remember the law suit years ago where the big tech firms had a behind the scenes agreement not to poach each others employee's? Who it to say there isn't some type of agreement like that with regard to how evil they can become(not in their eyes, I am sure) with regard to stealing of our privacy and selling it?
        • Maybe there are no "agreements". Maybe ideas are simply exchanged while executives "play golf". That might in fact explain why they like such a pointless game. It is really a mechanism for covert communication at high levels within organizations. No records kept. No minutes taken.
      • This is almost a real thing and has been at least since the beginning of the industrial age - companies do learn from each other's mistakes, send their professionals to conferences, and settle on "industry standard" behaviors. The only thing that's really missing is a GitHub to share it all on.

    • Re: (Score:3, Insightful)

      by Smidge204 ( 605297 )

      The companies aren't evil, capitalism is.

      All of these socially deleterious things are done in the name of profits. Shareholders demand gains every quarter and the value of the company is at stake if they don't meet expectations. (Remember when Google's motto was "Don't be Evil" ? That was from before they became a publicly traded company.)

      Meanwhile, there are often very little in the way of repercussions for being evil; If your business is large enough, there will never be enough protestors or boycotters or

      • No, sorry, but counter example: FB is run by Zuckerberg, lock, stock, n barrel. The share holders and board are along for the ride. He can not be kicked out, censured, demoted, or controlled in any way at all. Zuckerberg and FB are evil because they are evil. Zuckerberg has more money and raw power than anyone can possibly do anything with. He no longer needs to be evil to make more money or any other external reason. He is simply what he is: evil.
        • That's not a counter-example; Facebook is as evil and profit-oriented as any other publicly company. The idea that one person has veto-proof influence somehow makes the idea of profit-seeking being the root of all evil void is laughable.

          The fact remains that evil is still more profitable than altruism, and that's the fundamental problem.
          =Smidge=

  • er, no, "order fulfillment" has long (for decades, since 1980s in manufacturing world) been standard terminology for any place that does mail order or online sales for the process of getting the product to the customer.

    I'm starting to wonder if the people writing this shit have ever held a real job in the real business world.

    • The answer is likely no, or very limited experience.

      I mean, 100% agree that Amazon could treat employees better, and some employees probably have a terrible experience. It's not crazy either that some employees do generally have a good time, and would want to act as ambassadors (especially if that means they get paid for being on social media rather than picking).
  • ... going to get their 30 pieces of silver... I mean, health care and benefits and employment in the face of the new and improved robotic worker armies?

  • by sinij ( 911942 ) on Friday August 16, 2019 @01:37PM (#59094630)
    Our glorious leader Jeff Bezos, who with his own very hands build a company that feeds millions and also normalized male baldness, would never do such thing as to create a shitposting army of underpaid illiterates. This is just more fake news spread by Putin trolls acting to protect Trump.
  • You know, instead of hypothesizing about this and linking to "witty" twitter jokes you'd think some 'journalist' could actually investigate it. Maybe try to get a hold of a few of them and actually talk to them, determine if they are real people and if they are being prompted to do this (I'm sure they are), if they believe what they're saying, if they work off of scripts, etc...

    Instead we get joaks. Joaky joak jokes on twitter of the same smarmy douche with a circle picture making their little joaks. Then w

  • It must be nice to have so much money you can use some of it to hire full-time sycophants.

    On the plus side - in terms of debasing oneself for money, this involves less risk of disease or arrest compared to, say, out-and-out prostitution. I wonder if it comes with health insurance?

  • by tomhath ( 637240 ) on Friday August 16, 2019 @03:52PM (#59095176)
    He gave up half his fortune to his ex-wife for a fling with a Hollywood starlet. Probably cost him about $100,000,000/minute.

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