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Microsoft Pauses Spending on Facebook, Instagram (axios.com) 33

Microsoft suspended its advertising on Facebook and Instagram in the U.S. in May and recently expanded that to a global pause, according to an internal chat transcript seen by Axios. From a report: Unlike the many advertisers who recently joined a Facebook boycott,, Microsoft is concerned about where its ads are shown, not Facebook's policies. But the move still means yet another big advertiser is not spending on Facebook right now. "Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we've subsequently suspended all spending on Facebook/Instagram worldwide," Microsoft CMO Chris Capossela said in an internal Yammer post, responding to an employee's question. The transcript did not specifically say what content Microsoft objected to its ads appearing next to, but as examples of "inappropriate content" it cited examples of "hate speech, pornography, terrorist content, etc."
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Microsoft Pauses Spending on Facebook, Instagram

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  • by phantomfive ( 622387 ) on Monday June 29, 2020 @04:03PM (#60244160) Journal
    Facebook will respond by giving advertisers tools to make sure their precious Lexus car doesn't appear next to a post by an ugly old politician, and thereby become tainted as a result.
    • by rtb61 ( 674572 )

      Internet advertising does have a real problem with exactly that. It is not the content the ads are slapped on that makes an ad worthless, it is the other ads it is associated with. So advertise a high end luxury reliable car next to an an for penile enhancements, associates the two products together. Back in yea ole advertising days, ads spots cost a lot and you could only afford those spots with a major spend, now cheap internet ads means high end products get advertised alongside the worst crap and even s

  • by RazorSharp ( 1418697 ) on Monday June 29, 2020 @04:04PM (#60244166)

    It would be great if all these companies just stopped spending money on Facebook forever.

    Even if you disagree with the political reasons these companies have for doing this, we should all be able to agree that bad things happening to Facebook is a good thing.

    If you sympathize with the political reasons for this boycott, it's all the sweeter to consider that Zuckerberg completely screwed himself by trying to pander to the far right. All of his bullshit pandering to liberal causes during the Obama era has been exposed as just that: bullshit. He has demonstrated that he only cares about what benefits Facebook. Zuckerberg and his company are the enemy to all people, regardless of political persuasion, and his chameleon-like views are transparently self-serving.

    • I don't care about the political reasons - that particular shitshow is on the other side of the pond. But watching facebook burn is definitely a pleasant experience.

    • by onyxruby ( 118189 ) <onyxrubyNO@SPAMcomcast.net> on Monday June 29, 2020 @05:08PM (#60244472)

      Get real, the far right simply means that you are right of progressive anymore. Liberal but disagree with the woke progressive platform on a single issue? You have failed your purity test. Off with your metaphorical head, just like JK Rowling. It doesn't matter how left wing you are, for how many years and it certainly doesn't matter what you have done.

      I've seen far too many people being accused of hate speech for stating simple factual statements. The truth shouldn't have a political bias, it simply is. Woke purity tests keep becoming more and more intolerant and that's what's being demanded. This idea that Facebook is tolerating death threats from whites to blacks or men to women is absurd.

      This is all about censorship and forcing facebook to shutdown all conservative voices before the election. Don't worry, they'll put a token free speech space for conservatives. They need some pretense of neutrality after all - if Trump isn't re-elected.

      • I agree, the cancel culture is getting out of hand. In my opinion, I feel like most companies are just following the trend in fear of backlash from people on social media.
  • I was really getting tired of their stupid ads. Glad they are gone.
  • As much as I hate publicity and never click on banners, I think itâ(TM)s time for a new platform, where taxes would actually be paid in corresponding countries, where the banner is clicked. I know with proxies and such it could be easy to trick, but governments that actually provide services to population are asking fot it.
  • If it's just that they don't want their ads to be visible on the same page as something someone might find objectionable, aren't they really saying that Facebook should ban all but the most banal of activity? As in, "Facebook: For the Smallest of Smalltalk Only!"

A CONS is an object which cares. -- Bernie Greenberg.

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