T-Mobile Won't Claim it Has a More Reliable 5G Network Following Ad Board Decision (theverge.com) 8
T-Mobile has been asked to stop advertising its 5G network as more reliable than the competition by the National Advertising Review Board (NARB), which investigated T-Mobile's claims made primarily in an ad featuring celebrity scientist Bill Nye after complaints from Verizon earlier this year. From a report: But the NARB also says T-Mobile shouldn't have to mention the speed of its network when broadly discussing coverage superiority in future ads. T-Mobile has said it will comply with the recommendation. But it cast the recommendations as a partial win in a statement saying it "appreciates that the panel agreed that T-Mobile can continue to advertise its superior 5G coverage without qualification." T-Mobile's compliance is notable because telecom giants don't have to follow the recommendations offered by the NARB, which, as a self-regulatory body under the umbrella of a nonprofit organization, has no governmental regulatory power. For instance, AT&T flatly ignored a request it stop using its misleading "5G E" logo to reference a superior form of 4G.
superior? (Score:2)
For instance, AT&T flatly ignored a request it stop using its misleading "5G E" logo to reference a superior form of 4G.
[ non-AT&T marketing citation needed ]
Re: (Score:2)
That's an old debate that NARB stepped in on. "5G E" wasn't truly 5G, but only an enhancement beyond 4G.
because it's a lie. (Score:3)
Corporations get away with a lot of half-truths. So when one decides it wont make a particular claim then it's because it would be a lie and they know they could be held liable for it. Fuck them, fuck 5g, and fuck all the telecom companies that have lied to us eternally.
Re: (Score:2)
"Corporations | Governments | Politicians | Lawyers | etc etc etc get away with half truths"--or no truths at all.
Fixed that for you.