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Google Pilots a Search Feature That Aggregates Short-Form Videos From TikTok and Instagram (techcrunch.com) 19

Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices -- a move that could help the company retain users in search of social video entertainment from fully leaving Google's platform. From a report: The feature itself expands on a test launched earlier this year, where Google had first introduced a carousel of "Short Videos" within Google Discover -- the personalized feed found in the Google mobile app and to the left of the home screen on some Android devices. To be clear, this "Short Videos" carousel is different from Google's Stories, which rolled out in October 2020 to the Google Search app for iOS and Android. Those "Stories" -- previously known as "AMP Stories" -- consist of short-form video content created by Google's online publishing partners like Forbes, USA Today, Vice, Now This, Bustle, Thrillist and others. Meanwhile, the "Short Videos" carousel had been focused on aggregating social video from other platforms, including Google's own short-form video project Tangi, Indian TikTok competitor Trell, as well as Google's own video platform, YouTube -- which has also been experimenting with short-form content as of late.
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Google Pilots a Search Feature That Aggregates Short-Form Videos From TikTok and Instagram

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  • own dedicated carousel in the Google app for mobile devices -- a move that could help the company retain users in search of social video entertainment from fully leaving Google's platform.

    I just quit using that app.

    • There was an app?
      Was it one of those apps everyone uninstalls/deactivates straight after setting up his new phone?
      What did it do, that the search bar in my browser didn't?

      • There was an app? Was it one of those apps everyone uninstalls/deactivates straight after setting up his new phone? What did it do, that the search bar in my browser didn't?

        The Google app is the one that you'd see by swiping to the screen to the left of the main page in Android. It showed news articles that only pretended to let you customize them. For example, an article about some hip-hop artist. You can set your interests and disable articles that are:
        1) About music
        2) From ABC News

        No chance to disable anything related to hip-hop or the artist in question, like I'd actually want, just entire broad topics and entire news sources.

  • Screw having usable allintext search when we can have this! /s
  • I'm sure Instagram and TikTok will be happy that Google keeps people from getting to their platforms where they can actually make money from visitors.
  • I read that headline three times and all three I read it

    "Google pilots in search of search feature to aggregate..."

    I kept asking myself why pilots would be used and why Google had them to begin with.
  • Google's "carousel" won't live long.

    if any ((http["Referer"] =~) <$> googleDomains)
        then "Fuck off, Google!"
        else "<video />"

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