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Technology

Mark Cuban is Co-founding a Podcast App Where Hosts Can Talk To Fans Live and Monetize Their Conversations (theverge.com) 26

Mark Cuban is getting in on the audio and podcasting hype. From a report: Alongside co-founder Falon Fatemi, he's planning to launch Fireside, a "next-gen podcast platform" that facilitates live conversation, according to an email sent to possible creator partners seen by The Verge. The app idea is similar to the buzzy live audio startup Clubhouse, except with the ability to natively record conversations. A source close to Fireside says the app plans to launch publicly this year. Fatemi, who co-founded and sold the AI customer relations service Node, promises a platform where creators will be able to broadcast, record, and monetize conversations while using Fireside's built-in analytics tools to figure out what content performs best. The app, according to a now-expired engineer job posting, has raised a "multi-million dollar" seed round to get started. The source close to the company says creators will be offered various deals and ways to monetize, and the app won't let just anyone speak publicly. It'll be a highly curated experience.
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Mark Cuban is Co-founding a Podcast App Where Hosts Can Talk To Fans Live and Monetize Their Conversations

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  • by postbigbang ( 761081 ) on Monday February 08, 2021 @12:35PM (#61040734)

    Cuban famously sold broadcast.com, long ago, which had similar ideas. This said, with all of the fans-only and influencer communities, there's money to be made this way. The morality of it? I'm not so sure. Celebrity culture is onerous.

    • ...and the app won't let just anyone speak publicly. It'll be a highly curated experience.

      I guess this means, if you want to express thoughts that run even slightly askew to the current politically correct, correct think or liberal views of Cuban and the other owner(s)...you are pretty much SOL if you want to set up shop on Fireside.

      Once again, it won't be for truly free exchange or expression of world views.

    • Rule 34. Sex chat is profitable. Also, give that Parlor is offline, this might be a good way for white supremacists to communicate.
  • Looks like a brilliant invention that certainly deserves a software patent. /sarcasm

    • The word "patent" doesn't appear in the summary or story.

      Obviously something like this will live or die based on the content. Cuban can surely draw some big names in the sporting world at least, so I suppose it has at least a slim chance at success.

      • The word "patent" doesn't appear in the summary or story.

        Obviously something like this will live or die based on the content. Cuban can surely draw some big names in the sporting world at least, so I suppose it has at least a slim chance at success.

        Cuban bringing in sports teams moguls and multi-millionaire players to talk about what? Their "10x" strategies after they cashed their fat signing bonus checks?

        Yeah, I give that about a zero percent chance of being relatable or valuable during a pandemic when a lot of people would be happy with advice on how they can get their Congresscritter to actually fulfill the title of "Representative".

        Speaking of critters, would be at least entertaining to have a few lawmakers on...for a roast.

        • I can tell you how to get your Congresspuppet to represent you: Be a corporation! Aka an actual citizen!

          What, you thought you are the citizens?
          Yeah, right, like your cells are the people, and the cows are running the farm ... ;)

  • by wiredog ( 43288 ) on Monday February 08, 2021 @12:46PM (#61040778) Journal

    With added "monetization". And patents, of course.

  • by Luthair ( 847766 ) on Monday February 08, 2021 @12:52PM (#61040806)
    he's cloning Youtube or Twitch both of which support paid messages and recording?
    • I think the various camgirl sites on the internet did this long before Twitch or YouTube thought to make money this way.
  • So it's Twitch? (Score:4, Insightful)

    by ludux ( 6308946 ) on Monday February 08, 2021 @01:08PM (#61040860)
    So he's trying to re-invent Twitch?
  • A podcast app 'consumes' podcasts.
    A podcasting app is more apt, but still not really what he's doing, which is really just another live social video platform.
    "...he's planning to launch Fireside, a "next-gen podcast platform" that facilitates live conversation...similar to the buzzy live audio startup Clubhouse, except with the ability to natively record conversations."
  • built-in analytics tools to figure out what content performs best.

    I want the opposite.

    If Joe Rogan is to be believed his podcast has grown as large as it has because, at least in part, he has done none of this sort of thing. No producers telling him what subjects to talk about. No team testing the response from marketing groups. No meetings where someone 50 year old says "the 18-25 demographic really likes...".

    Maybe it can be done, but to me, attempts to apply this sort of objective analysis to inherently subjective things usually results in something that feels inaut

    • No, I know for a fact it can't be done. Basic psychology.

      If you take the things that appeal to people as a set, in a space with one dimension per type of appeal, then the more sets there are, the lesser they will overlap.
      This translates to more and more generic amd vague things.

      Like, say, you can appeal to a lot of people with a love story, or a hero's journey. But as soon as you flesh it out in any way, you will end up with details that some people won't like.

      That is exactly why target group maximization l

      • group maximization leads to the blandness of AAA games and pop music that is all the same

        I have never thought about it along those lines, but I have definitely recognized that outcome. And it happens all over the place, out on the furthest tails of what could be called "art".

        A chain restaurant, for instance, could never produce good Pho. You have to find people who make it the way they like it and not because a poll of area restaurant goers indicated they prefer milder more approachable broth or some similar garbage.

    • As a fan, I'd like to be able to monetize my opinions.
  • I want to see him pitch this idea on SharkTank.
  • Looks like all of that already exists, and this is one of those ridiculous permutations with "that one difference" that is completely ridiculous because other, more generic services already allow a broader set of permutations of which that is only one.

    Like, say "Blog, but only 140 characters".
    Or "Video, but only rythmic".
    Or "IRC/XMPP, but without federation".

    I, for one, say: Go all the way! Use only "Yo!"! The instant messenger that only allows sending "Yo!", and nothing else!
    Yes, that really exists. No, it

  • More examples of the parasite economy, startup business target the masses and take a percentage for basically doing nothing. Theres no real value in this platform, except the hosts are parasites taking a commission. It seems most startups are just parasites, kickstarter, deliveroo, this and the list continues. I wish people would call them the parasite economy and not gig.

Whoever dies with the most toys wins.

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