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Facebook Medicine Social Networks

Facebook Studies the Spread of 'Vaccine Hesitancy', Finds Small Group Has Big Influence (adn.com) 316

The Washington Post reports: Facebook is conducting a vast behind-the-scenes study of doubts expressed by U.S. users about vaccines, a major project that attempts to probe and teach software to identify the medical attitudes of millions of Americans, according to documents obtained by The Washington Post. The research is a large-scale attempt to understand the spread of ideas that contribute to vaccine hesitancy, or the act of delaying or refusing a vaccination despite its availability, on social media — a primary source of health information for millions of people...

Its early findings suggest that a large amount of content that does not break the rules may be causing harm in certain communities, where it has an echo chamber effect... Just 10 out of the 638 population segments contained 50 percent of all vaccine hesitancy content on the platform. And in the population segment with the most vaccine hesitancy, just 111 users contributed half of all vaccine hesitant content... The research effort also discovered early evidence of significant overlap between communities that are skeptical of vaccines and those affiliated with QAnon, a sprawling set of baseless claims that has radicalized its followers and been associated with violent crimes, according to the documents...

Facebook, which owns WhatsApp messenger and Instagram, collects reams of data on its more than 3.3 billion users worldwide and has a broad reach onto those users' devices. Public health experts say that puts the company in a unique position to examine attitudes toward vaccines, testing and other behaviors and push information to people.

But the company has a steep hill to climb when it comes to proving that its research efforts serve the public because of its history of misusing people's data.

Facebook is removing content which violates its policies. Yet the documents obtained by the Post say "While research is very early, we're concerned that harm from non-violating content may be substantial."
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Facebook Studies the Spread of 'Vaccine Hesitancy', Finds Small Group Has Big Influence

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  • by Anonymous Coward on Monday March 15, 2021 @07:40AM (#61159784)

    If they were not being used as a carried of this false information then the number of anti-vaxxers would be very small. Those platforms give undue prominence (due to rankings) to these crackpots.

    • by Cito ( 1725214 )

      I was really surprised when my Cardiologist last month told me to not get it. He said he was very comfortable in advising me against it since he knows I've never had the flu and over course of my life around ages 10, 18, and 30 I actually got a stipend to donate blood at a medical college research lab along with many others that never have had symptoms of the typical flu. But the main reason my Cardiologist advised is over the rise in blood clots whereas several countries have banned at least one manufactur

  • Why? (Score:4, Insightful)

    by Train0987 ( 1059246 ) on Monday March 15, 2021 @07:44AM (#61159788)

    What other purpose can this effort be for than to make more effective propaganda to manipulate the masses?

    • Re: (Score:2, Insightful)

      by Gravis Zero ( 934156 )

      What other purpose can this effort be for than to make more effective propaganda to manipulate the masses?

      To figure out how to identify the more harmful propaganda and eliminate it before it causes damage?

      • by wiggles ( 30088 )

        The problem is one person's harm is another person's help. Who is the arbiter of truth here?

        • The problem is one person's harm is another person's help. Who is the arbiter of truth here?

          Reality. Hundreds of millions of injected doses with only a very, very small number of negative results. The evidence from the pre-approval trials was convincing, the evidence from the post-approval deployment is overwhelming.

        • The idea that the truth is unknowable has been one of the most effective propaganda tools ever.

          Good job spreading it further!

      • Exactly right, it's to stop the spread of harmful ideas and propaganda. Harmfulness as determined by Facebook's stockholders.

    • Comment removed based on user account deletion
  • Project Veritas apparently got a recording [projectveritas.com] showing that Zuckerberg himself is sympathetic to this movement. Should this surprise you? Not in the least. The same CEOs that tell you the wundermagik of their devices for all ages won't let their kids use their devices and services much. If you want to know what a company really thinks about its products and policies, see how the leadership acts in private if possible.

    I'm hesitating because I am perfectly happy to let tons of people volunteer to beta test this b

    • Re: (Score:2, Insightful)

      by Merk42 ( 1906718 )
      Yeah, I mean if you get COVID and spread it to others and make them really ill / die, it's okay because you're still alive.
      • Even if you're immune, you can still spread the disease if you come into contact with the virus (at least until you wash up). You're just not likely to actually get sick yourself. The virus is here to stay.

    • Re: (Score:2, Troll)

      by h33t l4x0r ( 4107715 )
      The virus is the enemy. If you're not patriot enough to man up and take the vaccine to prevent spread that's fine, but at least have the decency tp be ashamed of yourself. We can get back to normal within a few months, people, if we ignore the crybabies who think needles are too scary. Free riding == free-loading.
    • by Brain-Fu ( 1274756 ) on Monday March 15, 2021 @10:07AM (#61160210) Homepage Journal

      Why in God's name do you think the Pfizer vaccine has NOT been tested? It was tested on thousands of humans prior to public release.

      Maybe you are referring to multi-decade testing for long term side effects, which obviously can't have happened since the vaccine has only been around for a year. In that case I must point out, multi-decade testing for long term side effects of the COVID-19 disease has also not been tested.

      I suspect you are suffering from the naturalistic fallacy [wikipedia.org]. It goes like this:

      Natural things are good. Unnatural things are bad. Viruses arise in nature without any intervention from humans, so they are good. Vaccines are created in laboratories by humans, so they are bad.

      This is called a "fallacy" for a reason. People who think this way are acting irrationally. Arsenic and cancer are both natural! Ibuprofen is unnatural! The exercise of finding other counter-examples is left to the student.

      • He didn't say it hadn't been tested, merely that he's content to let beta test it for him ( name THAT fallacy if you can ). I don't disagree with him either; as you pointed out the long term implications of this type of vaccine isn't known ( can't be known ), so it's fair to remain hesitant. I certainly won't be taking the vaccine until I know what things look like at the 10-15 year mark.

        I believe the short term side effects are minimal, and the severe reactions are a statistical anomaly ( suggesting an u

    • So you just turned a science issues in a political issue. Congratulations.

    • Project Veritas has been shown time and time again to deceptively edit, stretch "facts", or otherwise act in unscrupulous ways to promote a right-wing ideology. https://en.wikipedia.org/wiki/... [wikipedia.org] shows a laundry list of rather poor behavior from a "journalistic" organization. The fact that your post is riddled with red flag statements makes me think your post is more political and than factual. Poor show.
    • The long-term studies about the safety and efficacy of mRNA vaccines was done in response to the SARS and MERS outbreaks. The new vaccines use the same "formula", with a different mRNA payload. mRNA degrades very quickly in the body (that's why we have DNA), so it can't stick around and do long-term harm.

      So no, they're not "untested".

      Also, if you're not doing things like wearing masks and social distancing while taking your "brave" anti-pharma stand, you're going to kill someone.

  • by Vandil X ( 636030 ) on Monday March 15, 2021 @08:00AM (#61159818)
    The problem with Facebook is that everyone knows it's a propaganda Narrative echo chamber, but it's also the modern day bulletin board for enthusiast groups, family conversation, event planning, and a "brag board" for showing off your whatever.

    You're hamstrung by your need to communicate with your family/neighbors/enthusiasts and narcissism.

    And that's how Facebook gets you to sit in their high chair and spoon feed you their curated drivel.
    • by CrankyOldEngineer ( 3853953 ) on Monday March 15, 2021 @08:12AM (#61159836)

      And yet somehow we kept in touch with family and friends before Facebook existed. Ask around. It's true.

      • by e3m4n ( 947977 ) on Monday March 15, 2021 @09:14AM (#61160028)

        Unfortunately the past tense phrasing is all too correct. My first warning about Facebook was a decade ago, before Groupthink started taking hold. I noticed that it was causing people to isolate themselves but tricking them into thinking they were more social than ever. I pointed out to my wife that before facebook she would talk in the phone with her best friend from high school at least once a week. They would have lunch at least once a month. Since Facebook, I constantly challenge as to when the last time they got caught up. The response is - we are constantly keeping up with eachother - . I dont consider reading someones status updates as keeping up. They havent actually heard each others voices in 3 years. It has been at least 5 years since they met face to face, and before that another 5 years. She lives a 20 min drive away.

        And that one thing is probably the most benign aspect of Facebook at this point. Online interaction with potential NPCs does not create the same mental wellbeing as actually having real life interaction. You would get a lot more benefit chatting up a stranger in a pub than sitting alone swiping to refresh your feeds. If you use Facebook for anything more than a Directory, you are missing out on something a lot better

        • Counterpoint: We had our class reunion the summer two years ago and I felt like I had way more meaningful interaction with my classmates because I had kept abreast of what they and their children / spouse / pets were up to on FB. It provided more common ground to open a conversation with people I rarely see. I thought it was great.

          With your wife and her friend, maybe they're just naturally growing apart and FB is just showing the symptoms. Total speculation.
      • And yet somehow we kept in touch with family and friends before Facebook existed. Ask around. It's true.

        No, we didn't. I asked around... on Facebook. And it wasn't true. Before Facebook I didn't keep in touch with pretty much anyone. Neither did lots of other people I know.

        Why everyone seems to think that everyone is like them, I'll never understand. People are constantly criticizing people for not being like them, then they act like everyone should have the same concerns they do. Is 99% of everyone incapable of empathy? That would explain a lot of things.

      • by hey! ( 33014 )

        Losing touch and losing track of people absolutely used to be a thing. One day you'd take out your address book -- a *physical* address book, mind you -- and i'ts full of people who are important to you but whose addresses and phone numbers were years out of date.

        Every novel communication technology unites people in new ways, but also *divides* them in new ways. The telephone ended the ancient and universal custom of visiting people unannounced. You can reach out and talk to anyone you know any time, but

        • I think you're right about Facebook's ability to keep people connected who otherwise would be dated entries in an address book, but how real are these connections?

          I dropped Facebook in 2016 after about 7 or so years of using it. By 2016, I was in regular "Facebook" contact with dozens of people I really liked from my past. But it didn't really ever turn these into "real" relationships again, even the ones who were local.

          I think there's a mirage effect to these Facebook relationships that makes them a lot

          • by hey! ( 33014 )

            I think it depends.

            I grew up in a family with eight kids. We are all very close and see each other quite frequently - about every week or two for those that live withing driving distance. Those that have moved to a different part of the country come back every year and spend one or two weeks at one of our houses -- longer if they have the vacation to do so. We communicate on social media pretty much every day. Social media is *useful* to us. That doesn't make our relationships "fake".

            Now I do have a nu

  • by thrasher thetic ( 4566717 ) on Monday March 15, 2021 @08:36AM (#61159904)
    . . . which amounts to, "People are talking about things I don't like and that's awful." They're using a scientific guise to throw a fit. And they wonder why people are skeptical of everything.
    • by Zocalo ( 252965 )
      That's always going to be part of it with social media - not just Facebook - who will clearly have their profits and future growth in mind. Even so, this kind of Big Data study is only possible if you have the data in the first place, and for studies like the only way you are going to get that data at scale as opposed to a representative sample is via the data capture efforts of the likes of Facebook, Google, and all the rest. I'm not a fan of it, and while the results here are not unexpected, this kind o
    • Re: (Score:3, Informative)

      by Gravis Zero ( 934156 )

      Oh look, another 'study' which amounts to, "People are spreading disinformation and that's awful."

      FTFY.

      Studying successful disinformation campaigns is a worthy endeavor because it can help identify disinformation campaigns quickly before they cause real harm. You can cry fould because you bought into the disinformation but that does not change the real harms it does to society as well as individuals.

  • Ivermectin and immune promoting nutrients in useful amounts.
    When critics and some doctors say nutrients don't work, they cite tests that used embarrassingly small doses that, of course, don't work.

    The iMask protocol for Ivemctin and some supplements , is still on the low end of useful doses for vitamin C and D.
    https://covid19criticalcare.co... [covid19criticalcare.com]
  • A small group of Republican lawmakers repeated the lie that there was election fraud over and over again until their base believed it. Now they claim that we need to do certain things restore faith in our election process when they deliberately damaged it.

    A small group of anti-vaxxers and political manipulators repeated assorted lies about the vaccinations' effectiveness, hazards, and microchips from Bill Gates (as if he were competent enough to arrange such a thing and have it actually work, noobs.) But be

  • by Impy the Impiuos Imp ( 442658 ) on Monday March 15, 2021 @09:18AM (#61160044) Journal

    We're just starting to learn the influence of tiny groups of loudmouths in using effectively viral marketing to advance political efforts. This suggests organization of it, instead of "grass roots" arisings.

  • "social media — a primary source of health information for millions of people"
    Either FaceBook vastly overestimate their importance, or there are a lot of people getting their health information from the wrong primary source.
    If it's the latter, how do we fix it?

    • It's not clear that we can.

      In that case, we should improve the quality of the information, ideally to the point at which it is correct. Then there's no problem.

      • But what is "correct?"
        Something that's correct for a 75 year old overwieght person with heart and lung issues is going to be very different than what's correct for an 18 year old healthy person. It's impossible to communicate that in 140 characters. Getting one of these vaccines is probably correct for most people, but not everyone (like people with certain allergies?) and there're a lot of unknowns so quashing any and all negative assertions can fuel the conspiracy theories and be counterproductive.
        It's pr

        • but not everyone (like people with certain allergies?)

          And even people with allergies aren't at a very great risk. Unlike traditional vaccines, the mRNA vaccines do not rely on anything replicating in bovine blood serum or anything like that. If you read through the process and even look at the ingredient label, there's practically nothing in there. mRNA, lipids to protect the genetic material, and a few basic chemical buffers.

  • by Craefter ( 71540 ) on Monday March 15, 2021 @09:35AM (#61160124)

    It seems Facebook only has a problem with echo chambers when they exhibit a narrative which is deviant from Facebook's.

  • Small groups lead (Score:5, Insightful)

    by WoodstockJeff ( 568111 ) on Monday March 15, 2021 @09:51AM (#61160166) Homepage

    Why is anyone surprised at this finding? Pick any topic, study how it is discussed, and you'll find there is a small group of "leaders" and a large group of "followers".

    Having run a popular BBS system in the past, and multiple forums, there can be hundreds or thousands of "lurkers", and a few people who post. On a technical forum, many people just wish someone else will ask their question for them, and read the answer when it comes. Search engines just make that a lot easier now.

    It's human nature, and not part of a "grand conspiracy to champion X". How many people lead a protest because they believe in the cause, as opposed to those who go along with it because it seems like a good idea?

  • The vaccine is for the protection of the whole of society, globally not just in the UK or USA therefore everybody who is eligible should be taking it. I will be getting my first dose tomorrow afternoon.
    I wouldn't ever propose making any vaccination mandatory but there are restrictions already in place for those who do not e.g. you are not allowed to enter certain countries without proof of a yellow fever vaccination. Personally I would love to see legislation stating, "If you are eligible but refuse the Cov

    • These are the unintended consequences of the liberty-first Constitution. It all works great if everyone contributes to society and wants to work toward common good. But being completely selfish and/or antisocial is legally uninhibited and will eventually be the downfall of the entire system.

  • ... of vaccine doubters: health care workers. According to a 60 Minutes report a while back.

    those affiliated with QAnon

    QAnon isn't an organization. It's an ideology. It's a bunch of conspiracy theorists finding patterns in noise. 50% of nurses avoiding a vaccine is a pretty big pattern.

    • QAnon isn't an organization.

      It's a disorganization. There may be no structure, but lots of the adherents hang around the same places online and this makes them a de facto group that one can be affiliated with.

    • There's a ton of anti-vaxx nurses. They spout things that they know is false from their own schooling, but the draw of the conspiracy theory overwhelms their training.

      My response is not "those nurses must know something!", it's "how could our standards for nurses be that low?"

  • Let me open with the fact that I am fully vaccinated since childhood plus a few extra, lets call them “lifestyle” vaccines for tetanus, and rabbies (damn coons). My child is fully vaccinated with all the recommended vaccines. I will, however wait a year before getting this vaccine from the time it finished phase III trials. I am outside the high risk health and age group. My mother in law, besides being crazy is old and has an auto immune dissorder so I wanted her to get it ASAP. Based on my res
  • Is COVID real? Yes. Is it cause for concern? Yes, especially if the now well-known risk factors apply to you. Is it as deadly as ebola? Or smallpox? No.

    The vaccination "plan" here in British Columbia says I will be eligible later in the summer. My health and lifestyle raise no flags, so I'm in "Shrug. Whenever." mode. External factors (e.g. international travel) may drive my decisions, since based on available data it's not clear I need a vaccine at all. Does this make me a skeptic?

    ...laura

  • Pfizer has been fined for fraud more than any other US company. They are the least trustworthy corporation in the US.

    Pfizer is immune from lawsuits, even if the vaccine becomes contaminated through negligence.

    The vaccine was approved by emergency, in a very abbreviated manner.

    For a pandemic, death rates are very low for younger people.

    I personally know 3 people who suffered fro.m severe fatigue after the second shot. Anecdotal yes, but people are influenced by personal experience.

    It feels good to think that

    • I personally know 3 people who suffered fro.m severe fatigue after the second shot.

      One would hope so. It's called an immune response. It happens when you get sick, too - for the same reason.

  • Could it be that the "small group" is "the scientists"? Off with their heads!

  • Conspiracists spread disinformation on multiple topics, would have thought it? Pretty much everybody with their wits intact.

    It is the same people spreading the anti-vaxxer message before COVID, as after it. They also share other B.S. memes for years like lifestyle schemes, flat earth, homeopathy and healing crystals.

    In the UK it also crosses over into those that propagate generalise bigotry, racism and crypto-fascism such as brexit and blame the immigrants.

So you think that money is the root of all evil. Have you ever asked what is the root of money? -- Ayn Rand

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