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Facebook Admits It Sent Misinformation Researchers Flawed Data (msn.com) 81

"Facebook provided a data set to a consortium of social scientists last year that had serious errors," reports the Washington Post, "affecting the findings in an unknown number of academic papers, the company acknowledged Friday." The company used a regular monthly call on Friday with roughly three dozen researchers affiliated with Social Science One, a consortium founded in 2018 that Facebook hails as a model for collaboration with academics, to admit the error and apologize for the impact on their work. The data concerns the effect of social media on elections and democracy and includes what web addresses Facebook users click on, along with other information. The error resulted from Facebook accidentally excluding data from U.S. users who had no detectable political leanings — a group that amounted to roughly half of all of Facebook's users in the United States. Data from users in other countries was not affected...

Gary King, a Harvard professor who co-chairs Social Science One... said dozens of papers from researchers affiliated with Social Science One had relied on the data since Facebook shared the flawed set in February 2020, but he said the impact could be determined only after Facebook provided corrected data that could be reanalyzed. He said some of the errors may cause little or no problems, but others could be serious. Social Science One shared the flawed data with at least 110 researchers, King said. The group's former co-chairman, Stanford Law professor Nathaniel Persily, said of the incident: "This is a friggin' outrage and a fundamental breach of promises Facebook made to the research community. It also demonstrates why we need government regulation to force social media companies to develop secure data sharing programs with outside independent researchers."

An Italian researcher, Fabio Giglietto, discovered data anomalies last month and brought them to Facebook's attention. The company contacted researchers in recent days with news that they had failed to include roughly half of its U.S. users — a group that likely is less politically polarized than Facebook's overall user base. The New York Times first reported Facebook's error...

The anonymized data set is one of the largest in social science history, with 42 trillion numbers.

One Social Science One researcher told the New York Times this discovery "undermines trust researchers may have in Facebook...

"A lot of concern was initially voiced about whether we should trust that Facebook was giving Social Science One researchers good data. Now we know that we shouldn't have trusted Facebook so much and should have demanded more effort to show validity in the data."
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Facebook Admits It Sent Misinformation Researchers Flawed Data

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  • If so-called "researchers" rely on any kind of TRUST whatsoever, they're not real researchers.
    • by Luckyo ( 1726890 )

      You do have to trust in whoever is gathering your data in any larger study. This is like saying that climate researchers shouldn't trust data from satellites.

      Now the better question is, are social sciences even sciences in the first place considering how ephemeral their more complex claims are and as a result how difficult it is to construct a study to try to disprove their more complex claims?

      • You do have to trust in whoever is gathering your data in any larger study.

        I find that a complete lack of trust in facebook by researchers would be about the best thing to happen to social media.

        As a very reluctant Facebook user, I've placed a whacky profile, but along with the present day attempts to mine people's security questions, I've been getting a barrage of "Suggested for you" pages. Far left and far right, often at the same time. For a few days, I just clacked on the don't show (name of group) for everything, But then I figured out they were trying to profile me. So n

        • by Luckyo ( 1726890 )

          I wasn't advocating for trusting facebook. I was merely pointing out that there's simply no way in modern science to gather necessary information first hand in overwhelming majority of studies being done. That sort of low hanging fruit was picked in almost all fields long ago.

          Full disclosure: I do not use facebook (to the point of having actual real life penalties, because there are groups I got left out of due to me being not on facebook) I take great care to block as much of facebook tracking both on my p

          • I wasn't advocating for trusting facebook. I was merely pointing out that there's simply no way in modern science to gather necessary information first hand in overwhelming majority of studies being done.

            I was saying that researchers distrusting facebook is a good step in the right direction for ending the monetization of people. If it is untrustable, full of bad data, it is forever useless. I would love for an application that randomly poisons your search and browsing history to make monetization impossible to come out.

            • by Luckyo ( 1726890 )

              I think we're talking past each other. My take is "don't trust facebook, but trust the data unless you have better data".

              It's an argument for pragmatism.

      • > This is like saying that climate researchers shouldn't trust data from satellites.

        Bad example, because they DON'T trust satellite data.

        What they do is look at satellite data vs measurements from near the ground. For example one of the most important climate research facilities, which has been measuring climate since the 1950s, is Mauna Loa Observatory, on the north side of Mauna Loa Volcano.

        Then then apply mathematical models they've developed to map what they think the correlation might be between act

        • by Luckyo ( 1726890 )

          There's a tremendous amount of data that you cannot gather from other sources. Also, let's remind ourselves that data from the observatory you just mentioned is just as much of a "data provided by others that shouldn't be trusted" as satellite data.

          I.e. even if we fully accept your dissent as correct, my point still stands.

          • You're right; you chose a horrible example is all.

            For climate change stuff, the satellite data is is no way trusted. It's compared to ground sensor data measuring CO2 ON A VOLCANO, then they correct the data until it fits the model. What's trusted is the model. The data is really superfluous.

  • by RitchCraft ( 6454710 ) on Sunday September 12, 2021 @02:58AM (#61787301)
    Yeah right, sure, uh huh.
    • by gweihir ( 88907 )

      Cheat and steal. If caught, lie. Nothing new here.

      • From TFA, it sounds like Facebook was the one who caught the issue.
        • You mean "a person at Facebook". As in: Not Zuckerberg or whoever sent out false data in the first place.

          Facebook is a bunch of humans too. ... Well, ... mostly humans. ;)

        • "An Italian researcher, Fabio Giglietto, discovered data anomalies last month and brought them to Facebook's attention." Nope, a researcher brought it to Facebook's attention.
          • by gweihir ( 88907 )

            "An Italian researcher, Fabio Giglietto, discovered data anomalies last month and brought them to Facebook's attention." Nope, a researcher brought it to Facebook's attention.

            Indeed. And then FB decided they could not cover it up and tried to spin it like they were the good guys here. See above for a moron that fell for it.

  • by gweihir ( 88907 ) on Sunday September 12, 2021 @03:00AM (#61787309)

    Are these people mad?

  • ...who knew? Throw in "creepy", "alien", and "reptilian" as well
    • Yes. I agree. Very much.
    • Know him personally, do you?
      • You don't come to that conclusion from everything you have observed up to this point?

        Even if he were the nicest guy ever if you're his personal friend, what does it matter to us, who don't ever experience that? What we experience, is effectively what something is. Things are defined by our experiences with them. If all you ever see is white swans, you are allowed to declare there are no black swans for as long as you don't encounter any, directly or indirectly. Not because there might not be any outside of

    • You mean "robotic". And throw "uncanny valley" in there too somewhere

  • by roskakori ( 447739 ) on Sunday September 12, 2021 @04:00AM (#61787399)

    First FB gave them a bunch of data they could write a paper about, feel all warm and fuzzy about being scientists and brag about it with their buddies.

    Now FB gave them a bunch of fixed data they can write basically the same paper about with a small introduction along the line "I did everything right but FB botched the data, so here's my new low effort paper".

    Chances are they only have to dump the new data in their existing Jupyter notebook and be done with it.

    Also now they can write a meta paper about the impact of botched data on the results.

    More papers, more warm and fuzzy scientists, more bragging rights. Isn't that what they want?

    • Yes, but not only. They want "Experts"(TM) to cite, when they censor you for being a "Conspiracy Theorist"(TM) when you suggest the possibility of a lab leak or something like that. So various "Experts" and "Researchers" that simply report data that Facebook gives them and have no way of actually verifying if it's true or not, become Facebook's appointed arbiters of truth. It's a great setup, for them.
      • There's a difference between mentioning en passant and non-committally, in a list of possibilities, that the virus might have had origined in a lab, and hammering this specific hypothesis -- turned "certainty" because it fits an all-encompassing, pre-existing ideological narrative, in what amount to a clear case of bottom-line reasoning.

        The first isn't a conspiracy theory. The second is. In fact, the second remains a conspiracy theory even if the hypothesis is later found to be true, because everything in i

        • [] the virus might have had origined in a lab, and hammering this specific hypothesis -- turned "certainty" because it fits an all-encompassing, pre-existing ideological narrative, in what amount to a clear case of bottom-line reasoning.

          The first isn't a conspiracy theory. The second is.

          Since when does applying Occam's razor make the result a conspiracy theory? The lab leak theory needs fewer inexplicable steps to be convincing than the wet market theory.

          Or is your's another Chinese sock puppet account? That would explain it all.

          • Since when does applying Occam's razor make the result a conspiracy theory?

            It seems you didn't actually read my comment. Try again, slower this time.

    • by gtall ( 79522 )

      Your jaundiced view of researchers makes it clear you don't know very many, if any at all. Most are serious scientists that are interested in knowledge. You, on the other hand, seem to be projecting what you would do if you had their jobs.

      • Funny. I wouldn't be surprised if you're some kind of hack with an unjustified title.
      • I have known and worked with many scientists. Mainly in the role of performing statistical analyses of data and coding computer models based on their work. The ones who were in the fields of forestry, oceanography, and electronics were "serious scientists that are interested in knowledge"

        The two social scientists that I was forced to put up with had their own agendas. These agendas show pretty obviously in their work. As in "keep performing the statistical analysis using different transformations (ex
  • by feedayeen ( 1322473 ) on Sunday September 12, 2021 @04:00AM (#61787403)

    https://twitter.com/rmac18/sta... [twitter.com]

    4 of the 5 privacy groups that they consulted about their smart glasses have public statements listing Facebook as a donor. I'm sure they are beyond repute.

    * Future of Privacy Forum (https://fpf.org/about/supporters/)
    * National Network To End Domestic Violence (https://nnedv.org/content/technology-safety/)
    * National Consumers League (https://nclnet.org/wp-content/uploads/2021/07/NCL-2020-Annual-Report-final-july-2021.pdf)
    * Information Technology and Innovation Formation (https://itif.org/our-supporters)

  • that humans are not reliable sources of information, they will lie to support an agenda or a bias be it political or religious or for a profit, or if the truth seems to be a threat to them be it real or imagined
    • No, that is not how normal humans behave. At least offline, face-to-face, we go a conscience, and an interest in being there for our fellow humans. What you describe is the behavior of a mental illness called psychopathy or sociopathy, aka how humans act when they can't feel empathy, e.g. because online we're just pseudonyms and hence objects to each other.

      And you mentioning "the truth" like it's some absolute thing, shows that really, you need to learn a lot more about that (like the foundations of science

      • are you trying to put me to sleep with that drivel???
      • Empathy can be conditioned to varying degrees. For instance I was taught to call waiters by their name to make a human connection. Likewise I grew up with pets, so it gives me a better ability to show patty to animals based on how I was taught to treat them (also a better ability to cope with death). In every way I mention here, I can find Westerners who share this understanding. I now live in China and generally I love it but empathy is very different here, especially towards animals.

  • by Opportunist ( 166417 ) on Sunday September 12, 2021 @04:33AM (#61787443)

    Erh... isn't that basically all they have to sell?

    Dear advertisers, you might want to wonder whether the stuff you get from there is worth what you're paying for...

    • It isn't. "Not worth what you are paying for it" is literally the definition of "profit margin". :)

    • This has always been true. Nobody who actually is familiar with facebook and has two brain cells to rub together thinks they actually offer targeted advertising. They assign "interests" to users based on auto-generated keywords of content that users have interacted with by commenting or by using a react emoji option. And if you delete them, they put the same ones back. Every ad exec who thinks they're getting targeted ads from facebook for their ad money is a gross incompetent.

  • It sounds like the misinformation researchers got what they research.

    • Now this response is good. I hope the researchers are already writing a paper about this incident, how they discovered it and what can be done to prevent in the future would be worthwhile. Assuming they did not prevent themselves from doing such work about FB in the data use agreement.
  • by Rosco P. Coltrane ( 209368 ) on Sunday September 12, 2021 @05:04AM (#61787483)

    FB only sends quality data to paying customers.

    • I wouldn't even be sure of that.

      Remember how psychopaths work:

      FB will only be sending quality data if it thinks it can't get away with sending effortless crap.

  • I remember when social sciences had to literally rewrite all their textbooks, because one researcher found that all studies had been done with American students (I think economics students, to make matters worse), repeated them around the world, and found exactly the opposite from what had been the basis of social sciences at that time. (Those students were super-seflish sociopaths. While most of the world would put their community above themselves and help out others. Europe was somewhere in-between. Don't

    • Social studies we're never easy but clearly even more difficult now. All humans have a tendency to diverge into there own cliches, groups, and etc. As the world has more people and our tendency doesn't change for these smaller collections, we end up with more divergence. More so it's virtually impossible to get any conclusion that can be seen as universal for any social study, even if we supposed society was static after this point (which alone is a significant reason why social studies need to be repeated

  • Everyone will assume this was malicious and intentional and not just some database query with a bad boolean that no one bothered to double check including the researchers themselves.
    • When facebook's original app ate everyone's* contacts, it might have seemed like an accident... if it didn't send a copy to facebook first.

      * I was not dumb enough to run a facebook app, thanks

  • I'm sure those research have more than two brain cells, but they didn't apply it to basic common sense. Good lord trusting Facebook in any way?! Have those researchers lost their marbles. Come on researchers just use a little common sense here.
  • The group's former co-chairman, Stanford Law professor Nathaniel Persily, said of the incident: "This is a friggin' outrage and a fundamental breach of promises Facebook made to the research community. It also demonstrates why we need government regulation to force social media companies to develop secure data sharing programs with outside independent researchers."

    Er ... facebook doesn't have to give you anything, do they?

  • Facebook is acting more and more like a government every day....
  • the impact could be determined only after Facebook provided corrected data that could be reanalyzed.

    So people who are professionals at researching misinformation could not / did not detect the misinformation in what they were using as research data.

    Did it not occur to them to check it - to notice that there weren't any "don't knows" in what they had been given.
    You would think that, as with any other quality assurance system, they would have done some basic QA on the samples provided.
    Is this down to lack of (real world) experience, or were they simply too trusting?

  • They'll explain everything to you in jail.

  • Don't communicate except when required by law. There is no upside to it.

    Their mistakes just get them more grieve due to a mistake, the cooperation never got them anything positive.

  • "Sanctimonious 'Anti-Misinformation' Company Peddles In Misinformation"
  • Ya don't say!

    So then, where do we go from here? We can tune out facebook, or remain addicted, give them everything they want, and continue to complain. Sounds eerily similar to our politics

  • Anybody paying attention has watched Facebook repeatedly "apologize" for their wrongful actions. The old saying "fool me once, shame on you; fool me twice, shame on me" may have played a role years ago, but at this point Facebook has wronged people way too many times. Anyone who trusts Facebook gets what they deserve.

  • It would appear that during the 2016 election cycle, Facebook data was used in its raw form and arguably to the benefit of the Trump campaign. A lot of people didn't like that. So is this a case of the left-leaning powers-that-be at Facebook trying to pass off altered data as raw data in an attempt to prevent a future right-wing campaign from repeating what was done in 2016?

  • Yo dawg, i heard you like misinformation, so i put some misinformation in your misinformation, so you can go forth and make more misinformation.

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